Creating an excellent YouTube video ad starts with knowing your target audience. You need to understand the pain point driving them to the platform. Let’s say you sell golfing tees. Your target audience might be golf enthusiasts who searched for a video on teeing up.
You must dig deeper, though. What is the problem of sending your audience to search for the video in the first place? Perhaps their swing needs work. Now, what pain point drives them to need to improve? Are they worried about how they’ll look in front of their business clients? Perhaps your viewers simply want to excel at what they do and take a sense of pride in improvement.
After you understand their pain points, you can address them and hint at the emotional factors. Only by genuinely engaging your viewers on a personal and emotional level will your ads make an impact.