In the first sentence of your Facebook Ad, you should highlight your brand name and what you promise.
You can slip the brand name into your copy by talking about benefits, then connecting them to your brand. For example, you could say:
“The benefits of using [brand name] are…. [insert benefits]”.
Or you could say:
“One benefit you get is [insert benefits], when you sign up with [brand name]”.
You could also use it right at the start of a sentence by introducing a concept, idea, benefit, or message, starting with your brand. For example:
“[Brand name] believes that… [insert benefit or belief or message]”.
This is how to stamp your brand name in the consumer’s mind, improving the impact your message has on their memory.