Since Facebook purchased Instagram, they have integrated their ad service platforms, making it easy for you to manage both platforms under one business profile. However, the type of content that performs best will differ between the two.
Instagram is a trendy place for highly visual brands that want to reach a slightly younger crowd. If you’re hitting the millennial audience, then this is one place you surely want to be. User-generated content (UGC) is extremely popular on Instagram. This audience is looking for authentic people they can relate to and will take buying advice from them.
In-feed Instagram ads support aspect ratios of 1:1 (square), 16:9 (horizontal), and 4:5 (vertical). Storie ads should be 9:16 (you can also create Instagram story ads from other aspect ration video ads, but they won’t look as natural). Short ads work best, between 15 and 60 seconds. Instagram audiences are expecting visually stunning content that is emotionally driven or user-generated.