Streaming isn’t anything new. The ability to create live videos has been around for a while. However, services such as Twitch are making more people turn to this method. It isn’t nearly as polished as filming and editing a video, but it allows for some off-the-cuff moments users love to watch.
This type of video is beneficial for sharing recipes or tips on how to use a product. You can show an expert in action. Let’s say you sell pots and pans. Livestream one of your testers making dinner and have them explain why they prefer your brand over others.
There is something so immediate about a live video that people don’t want to miss out on seeing what’s going on. Just make sure you go online at a time when most of your followers are likely to catch your livestream.