There are a lot of ways to use video content in marketing. You’ll want to have an effective strategy for video marketing and a plan for each individual video. Use storyboards and scripting to help you structure each video. Wonder Unit has a free storyboarding program you can use to plan your video frame by frame.
Video ads should be short. It’s best to keep them under 60 seconds, and some ad platforms will be even shorter. For a video that short to include an important message and a call to action, you’ll have to plot it out. Vidyard has a free script timer to help give you an idea of how long your script will take to read out loud.
Make sure your video ends with a strong call to action. Consumers who enjoyed your video need to be told what to do next to buy immediately or learn more. If they need to click the video or a link, tell them directly. You can also use text to handle your call to action for you.