Story Ads – These show up as a branded tile on the discover page. In addition to your creative, you can have a headline and brand name added.
Snapchat Filters – Create a filter that represents your brand. Keep in mind what would make a user want to use and share your filter. The filter can contain words and images, but they shouldn’t take up more than 25% of the screen. You can also make AR lenses.
Collection Ads – The newest ad type of the bunch. These ads are meant for brands to show up multiple products in an ad. A basic video can have a ribbon at the bottom showing various products.