Content generated by TikTok users gets the most visibility and has the most potential to go viral and hit hundreds of thousands of views, if not more. A recent study showed that UGC on TikTok outperformed Facebook ads in engagement and audience attention.
Easy Auto Savings is an excellent example of incorporating UGC into their video ads on TikTok. They show a young man signing up for auto insurance at low rates and report that the ad got a lot of views and engagement.
When it comes down to it, people trust people more than they trust businesses. Gaining consumer’s trust often starts with friends, family, and followers of people you’ve already converted. Because the content is usually free or obtained at a low cost, your ROI can be very high.
On TikTok, you can leverage hashtags to help you curate content and encourage your fans to make their own and share it with the world. You can also run a contest that will increase engagement and get people buzzing about your brand. Inviting people to “duet” your video will also help you generate user-made content right through the app.