Speaking of using the right ad creative, don’t forget that using user-generated video as your ad creative will increase engagement, traffic, and conversions. User-generated ads are especially good for retargeting. In fact, 70% of American consumers say they are more likely to purchase an item after viewing user-generated content.
Picture this, your potential customer sees an ad that leads them to your website a few weeks before Black Friday. Now they know what you sell and their interest is heightened. If they haven’t purchased from you before, they are now in a fact-gathering stage where they will be easily swayed by authentic user reviews and experiences. When they are retargeted by an ad showing a satisfied customer doing an unboxing or review, their buying impulse will be more easily triggered.