In 2019 we saw one of the wildest UGC marketing feats when taste test videos posted by consumers and celebrities made Popey’s Chicken new sandwich go viral.
It was the perfect storm of politics, product launch, and social media spin that had the sandwiches sold out for months. More importantly, it showed businesses the real power of UGC.
The question remains, how do you get it? If you’re a small to medium-sized business and don’t have the media pull that a giant chain has, how do you get user-generated content in the first place? You have a few choices, each with their pros and cons:
- Using Social Listening To Find UGC.
This can be time-consuming, and if you are a new business, there might not be enough buzz out there to harvest. You also need to obtain permission to use the content.
- Running Contents Or Promotions.
You can request users to create content and tag you in it. Again, if you don’t already have high traffic, this could yield small results.
- Using Freelancer Platforms.
You can use one of the freelancer platforms and pay someone to create content for you. The downside is that the content won’t be as genuine and real.
- Partnering With Real Consumers Through A Platform (App or Website).
One of the easiest ways to go is to use a third party to help connect with authentic users of your brand and pay them for videos. You can quickly source these for under $100 a video.