So how do you win with more authentic video ads? That question brings us to our next trend, user-generated content (UGC). User-generated product videos, vlogs, testimonials, and how-tos tend to have an easier time going viral. If you don’t have the time or patience to wait for users to make and share content you can use, you can use a platform like Billo to reach out to creative minds who will make custom UGC for you.
Famous for its viral video ads, Dollar Shave Club is an excellent example of a brand that has successfully introduced UGC in ads. They use user-reviews and fans’ how-to ensure even stronger position in the industry. Consumers love to see products in action and used on real people, not just models.