Food subscription service 7Pack hits 9.47 ROAS using user-generated content

High Return on Advertising Spend (ROAS) is driven by authentic customer stories.

About the Brand

7pack offers delicious and well-balanced meal subscriptions delivered straight to your door – a healthy and easy alternative already loved by those in a hurry.

No need to cook or meal prep, just unpack your daily delivery of the freshly prepared course and enjoy it.

Goal

Acquire new subscribers via Facebook Ads using content created by real customers.

Results

€0.03 average CPE

Low cost-per-engagement with authentic and relatable content

9.47 average ROAS

3X compared to average ROAS across all industries

1.98X higher CTR

Compared to branded content

Top performing content

Bottom-line

High ROAS and low cost per result is driven by authentic user-generated social media content.
Created by consumers for consumers – appealing, relatable, authentic.

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Contacts

Business Leaders Center (BLC)
K. Donelaicio g. 60, Kaunas 44248, Lithuania
+370 687 42 657
[email protected]

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