11th fastest growing brand in the US drives sales with UGC – Crazy Cups

Quality coffee with a delicious twist both enthusiasts and gourmet lovers enjoy – Crazy Cups. The company drove engagement from 0.96% to 17.76% thanks to genuine user-generated content.

11th fastest growing brand in the US drives sales with UGC – Crazy Cups

Quality coffee with a delicious twist both enthusiasts and gourmet lovers enjoy – Crazy Cups. The company drove engagement from 0.96% to 17.76% thanks to genuine user-generated content.

About the Brand

Inspired by delicious coffee and driven to innovate the way people drink it – Crazy Cups. High-quality products and a sense of community around the brand ranks it as the 11th fastest growing brand in the US.

Goal

Increasing sales through engaging social media content.

Results

229 content units

Real content from US coffee lovers, enthusiasts, and expert baristas

18.5X engagement

Effective engagement rate growth from 0.96% to 17.76% thanks to UGC

24,282 comments

Steady growth of organic engagements across Facebook and Instagram

Top performing content

Bottom-line

User-generated content helped the brand to reach, engage and expand its target audience which resulted in stronger brand recognition and sales growth.
Content created by your actual brand users is a powerful tool which drives advertisement results.

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