Danone’s users created content beats industry-standard CPM by 3.4x
Danone Actimel’s campaign on Billo transformed their product experience into relatable social media content.
About the Brand
Danone Actimel is a delicious fermented milk drink that represents The Stay Strong Spirit.
Feeling strong is an attitude. It defines what we do and how we do it. When we feel strong, we push our day forward. We fight for our goals and help others achieve theirs, even when things get tough.
Goal
Increase social media reach without increasing total Ad spend with brand user-created content.
Results
Top performing content
Bottom-line
Facebook decreases your costs when the content in your ad is relevant to the Facebook users that see it. To reduce your Facebook Ad CPM, create personalized ads.
Billo helps marketers by creating consumer-personalized social media content to decrease CPM.
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Contacts
United States
+1 650 699 6740
584 Castro St #2163
San Francisco, CA 94114-2512
[email protected]
Lithuania
+370 622 49761
Gedimino st. 22A-14
LT-44319 Kaunas
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