Driving brand awareness with brand community content for LEGO
Nostalgic for parents and curious for the little ones – LEGO. Billo.app users drove social media brand awareness through the eyes of their children.
About the Brand
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.
Raise brand awareness for the biggest LEGO event of 2019 – the new LEGO Movie 2
70 content units
delivered by brand users: young mothers with kids and teenagers aged 12 to 16
€0.13 average CPE
Low cost-per-engagement with authentic yet branded content
36K organic engagements
Creators shared content to their social media followers
Top performing content
Low cost-per-engagement is a result of authentic content, created by brand community – therefore relatable for other consumers.
LEGO used Billo to enable its brand community to create relatable social media content.
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