Driving brand awareness with brand community content for LEGO

Nostalgic for parents and curious for the little ones – LEGO. Billo.app users drove social media brand awareness through the eyes of their children.

About the Brand

Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.

Goal

Raise brand awareness for the biggest LEGO event of 2019 – the new LEGO Movie 2

Results

70 content units

delivered by brand users: young mothers with kids and teenagers aged 12 to 16

€0.13 average CPE

Low cost-per-engagement with authentic yet branded content

36K organic engagements

Creators shared content to their social media followers

Top performing content

Bottom-line

Low cost-per-engagement is a result of authentic content, created by brand community – therefore relatable for other consumers.

LEGO used Billo to enable its brand community to create relatable social media content.

Consumer brand?

Sign up to Billo for free and get authentic brand community content to market, develop and grow your brand.

Sign up now

For Fans

Access brands that you love by creating content for them

Learn more

Contacts

Business Leaders Center (BLC)
K. Donelaicio g. 60, Kaunas 44248, Lithuania
+370 687 42 657
[email protected]

Follow us

Company: Billo.app UAB  |  Registration code: 305403556  |  VAT code: LT100012876211
Copyright © 2020 Billo. All rights reserved.  Terms of Services | Privacy policy