Breaking Asian food stereotypes with Santa Maria

Sit back and relax — today we are here to tell you a very yummy story about how authentic content helped Santa Maria

About the Brand

Santa Maria brand is owned by the Paulig Group and has about 2,000 employees in 15 countries.

They are true experts in flavors of the world — that’s perfectly expressed in their slogan saying “No more boring meals”.


To introduce Santa Maria Asia products to busy millennials showing that cooking Asian meals is easy as 1–2–3.


44 content units

Brand community delivered authentic 25 photos and 19 videos

36 creators

took up the task, created by the brand

3 countries

A global fan base responded in 3 markets to super localize the content

Top performing content


The power of brand community – content creators have real passion for what they love  therefore the campaign resulted in some truly tasty pictures and videos. Consumers don’t want irrelevant ads to be dumped in their face, they like honest and real content created by people just like them.

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Business Leaders Center (BLC)
K. Donelaicio g. 60, Kaunas 44248, Lithuania
+370 687 42 657
[email protected]

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Company: UAB  |  Registration code: 305403556  |  VAT code: LT100012876211
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