Breaking Asian food stereotypes with Santa Maria

Sit back and relax — today we are here to tell you a very yummy story about how authentic content helped Santa Maria

About the Brand

Santa Maria brand is owned by the Paulig Group and has about 2,000 employees in 15 countries.

They are true experts in flavors of the world — that’s perfectly expressed in their slogan saying “No more boring meals”.

Goal

To introduce Santa Maria Asia products to busy millennials showing that cooking Asian meals is easy as 1–2–3.

Results

44 content units

Brand community delivered authentic 25 photos and 19 videos

36 creators

took up the task, created by the brand

3 countries

A global fan base responded in 3 markets to super localize the content

Top performing content

Bottom-line

The power of brand community – content creators have real passion for what they love  therefore the campaign resulted in some truly tasty pictures and videos. Consumers don’t want irrelevant ads to be dumped in their face, they like honest and real content created by people just like them.

Food or Drink brand?

Sign up to Billo for free and get authentic brand community content to market, develop and grow your brand.

Sign up now

For Video Creators

Create videos for the brands you love – get free products and cash rewards

Learn more

We’re hiring!

Dive into the startup world! React, React Native, NodeJS developers, we’re hiring You!

Learn more

Contacts

+1 650 699 6740
[email protected]

Follow us

Company: Billo.app  |  Registration code: 305403556  |  VAT code: LT100012876211
Copyright © 2020 Billo. All rights reserved.  Terms of Services | Privacy policy