Tik Tok

How to add text to TikTok

Ruth
Ruth
November 24, 2021, 8 mins read
Ethics of research and participant recruitment

If you’re a TikTok user who isn’t familiar with the features the app offers and doesn’t know how to add captions/text to TikTok videos, then today’s your lucky day.

TikTok feed cat

This blog will take you through a step-by-step guide on how to add text to your TikTok video, and by the time you’re done reading it, you’ll be able to make your’s stand out.

TikTok users spend an average of 52 minutes per day on the app, which translates to 18,980 minutes annually! and the numbers are only increasing. Many businesses are exploiting this opportunity and featuring their products and services on the TikTok app for advertising purposes.

Here’s how to add text to TikTok videos in 5 steps

Grab your mobile device and follow the simple and easy steps below and your TikTok video will be ready in no time.

Step 1:

Open the TikTok app and tap on the “+” button located at the bottom-center of your screen.

Step 2:

Record a new video by tapping the record button at the bottom-center of the screen or continue editing a draft, you may also edit videos saved on your camera roll by tapping on the “Upload” button located at the bottom-right corner of the screen and selecting the video you wish to edit.

Step 3:

In the video editor, use the text feature by tapping the “Text” button at the bottom of the screen to open the TikTok text editor and type in what you want to say by using the keyboard.

Step 4:

You can proceed to change the color and font/text style of the text you’ve typed and simply tap “Done” located at the top-right of the screen to save any changes once you’re finished.

Step 5:

Tap and hold the text to change its position and slide your finger to where you want it, to change the text size simply use the pinch to zoom gesture and reposition accordingly. Once you’re done editing the text you can proceed to the post menu by tapping “Next” located at the bottom right.

Edit text added on TikTok

If you wish to delete text, edit text, correct a spelling error, or maybe just want to further enhance or edit the text, it can all be done by following the simple steps below.

TikTok text editing
Image source: https://www.flexclip.com/learn/tiktok-caption.html

Step 1:

Tap the text.

Step 2:

Select “Edit” from the pop-up menu.

Step 3:

Change the text or correct any spelling errors by using the keyboard. If you wish to change the text color simply select one from right above the keyboard. You may highlight the text by tapping on the “A” button which is located on the left side above the keyboard.

Change the text alignment by tapping the button beside the “A” button and choose your preferred font from the various font styles.

Step 4:

Tap “Done” on the top-right corner of the screen once you’ve finished editing to save any changes made.

Adding multiple lines of text to TikTok videos

After you’ve added the first text layer to your TikTok, you can keep adding more by following the simple steps below.

Step 1:

Tap the “Text” icon located at the bottom of the screen again.

Step 2:

Type in the new text.

Step 3:

Edit and enhance the text according to your preferences.

Step 4:

Tap the “Done” button on the top-right of the screen.

Step 5:

Adjust the size of the text and change its position to where you want it.

Making text on TikTok appear and disappear by setting a duration for it

Why just learn how to add text to TikTok? you can also make the text disappear after a set time. To make text appear and disappear in a TikTok video, just follow the simple steps below.

Text Appear and Disappear in TikTok Videos
Image source: https://www.youtube.com/watch?v=A9Tfm6_1dwY

Step 1:

Tap on the text and select the “Set duration” feature from the pop-up menu.

Step 2:

Use the sliding scale at the bottom of the screen to set the time for when the text appears and how long you want it to stay.

Step 4:

Use the white bar on the slider to seek through the video and tap the “▶️” play button near the bottom-right to watch a video preview, adjust the timing until you’re satisfied.

Step 5:

Tap the “✔” button located at the bottom-right of the screen to save your changes when you’re done and tap “Next” located at the bottom-right of the screen to proceed to the post menu.

Using the text-to-speech feature on TikTok

You can turn your text into speech on TikTok by following the simple steps below, however, this feature may be missing from your device as it’s unavailable in certain regions.

Step 1:

Tap on the text.

Step 2:

Select “Text-to-speech” from the pop-up menu and you’re done! The text has now been converted to speech without being removed.

That’s it! Your TikTok video is now ready to post

Benefits of adding text to your TikTok videos

According to a study, 91% of videos with captions are watched until the end, compared to 66% of videos without captions. The 25% difference suggests you should use texts in your TikTok videos.

TikTok video captions
Image source: https://bit.ly/3FsH70R

But what’s the reason behind this difference?, read the benefits of using texts in your TikTok below and find out.

1. Target a broader audience

As manifested by the study mentioned above, the vast majority of viewers watch videos with captions. Content creators sometimes pass over the aspect of adding captions/text to their videos and don’t realize how this affects the number of viewers they reach.

By simply adding captions, not only can you attain more views but also make your content accessible to people with hearing impairments or deafness.

2. Make videos more lucid

Why not make your TikTok video as easy to understand as possible? because there’s no point in all that hard work if people can’t understand the purpose of your videos.

Not only does adding text further describe the content of the video, but it also makes your message more evident. By adding text to your TikTok thumbnail, you can make it easier for your audience to find content that’s relevant.

3. Make thumbnails more appealing

Adding text to your TikTok thumbnail is a simple yet effective way to attract more viewers, not only does it further enhance your TikTok but also creates a sense of excitement for the viewer.

TikTok thumbnails with text
Image source: https://bit.ly/3283FWd

4. Use Text-to-speech

Adding text to your TikTok enables the option of using Text-to-speech which is a very useful feature if you don’t use voice-over or prefer to remain silent in your videos.

Conclusion

It doesn’t matter whether you’re using TikTok to advertise your business or for the sake of entertaining your viewers. If you want to stand out from the competition and get the most out of your content, knowing these basics and their benefits is essential. Learning how to add text to TikTok videos was one of these crucial lessons.

Since its launch in 2016 TikTok has been growing without stopping for breath. With 850 million global downloads in 2020 and 68 million downloads in 2021, it’s the most downloaded app of both years. These numbers should give you an idea of how popular, and hence powerful, this app is. So if you do things the right way and keep trying new ideas, you could really make more engaging videos and be at the top of your game.

Ruth
Article by
Ruth

Ruta is Brand Communication Manager at Billo, responsible for everything visual and written. Ruta is passionate about marketing and trends - from trusted to unique ways of building a brand. In her spare time, she is interested in art, literature, and raising her dog Vincent.

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