Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Billo: UGC videos ## Sitemaps [XML Sitemap](https://billo.app/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [How Many Ad Creatives Do You Need? 2026 Benchmarks for DTC Brands](https://billo.app/blog/how-many-ad-creatives-do-you-need/): Your best ad from last month now costs 30% more per conversion. The backup you launched two weeks ago already looks tired. Sound familiar? The question every media buyer lands on next is how many ad creatives do you need to stay ahead of fatigue and keep scaling. - [Snapchat ads for ecommerce: what works, what doesn’t, and how to start](https://billo.app/blog/snapchat-ads-for-ecommerce/): Snapchat sits in an unusual position for ecommerce brands: big enough to matter, underused enough that CPMs are still competitive, and misunderstood enough that most brands who try it do it wrong. Let's see what actually works in Snapchat ads for ecommerce - the right formats, the right creative approach, the technical setup that most brands skip, and how to read your results once campaigns are live. - [UGC for food and beverage brands: closing the hook-to-click gap](https://billo.app/blog/ugc-for-food-brands/): This is the taste gap, and it's why UGC for food and beverage brands outperforms studio production. A creator's genuine reaction to opening a product, tasting something for the first time, or incorporating a food brand into how they actually cook and eat is the closest thing to a tasting experience that a video ad can create. It doesn't bridge the gap entirely, but it makes the imagination work in a way a flat product image cannot. - [UGC for fashion brands: creators that convert on Meta and TikTok](https://billo.app/blog/ugc-for-fashion-brands/): The categories with the highest hook rates (Health & Beauty, Toys & Games) share a different characteristic. Their content creates immediate curiosity or visual tension: a skin transformation, a satisfying product reveal, something the viewer has to stay to understand. In this case, the product has the visual appeal. But it front-loads the answer rather than opening a question with UGC for fashion style videos. - [UGC for health & wellness brands: why authenticity wins where polished ads don’t](https://billo.app/blog/ugc-for-health-wellness/): If your UGC for health and wellness CPAs are climbing while your hook metrics hold steady, you're looking at the wrong part of the funnel. Billo's data across 80,000+ Meta video ads shows Health & Beauty hook rates at 28.34%, well above the cross-industry average of 24.42%. Your creative might be stopping the scroll. - [UGC for beauty & skincare brands: ads that actually convert](https://billo.app/blog/ugc-for-beauty-skincare-brands/): UGC for beauty audiences on Meta and TikTok are highly engaged and highly saturated. They see a large volume of skincare and cosmetics advertising every week, which means your creative window before an ad starts to fatigue is shorter than in most other categories. - [YouTube UGC ads: source, brief, and run creator content that converts](https://billo.app/blog/youtube-ugc-ads/): UGC outperforms polished creative by up to 4x on YouTube's skippable formats, Shorts is the fastest-growing placement on the platform (now 22% of YouTube's ad revenue), and the creator briefs, attribution setup, and format choices required for YouTube are different enough from Meta and TikTok that most brands running UGC elsewhere are leaving real performance on the table. - [AI UGC generators: top tools compared, opportunities & limitations](https://billo.app/blog/ai-ugc-generators/): If you're evaluating AI UGC generators right now, you've probably already seen the pitch: videos in minutes, synthetic avatars instead of actors, dozens of creative variations at a fraction of a real shoot's cost. The economics make sense, especially when ad creative lifespan on TikTok has shrunk to 7 to 14 days and creative fatigue can cut conversion rates by 30 to 40%. - [Platform AI Labeling in 2026: How C2PA, TikTok, Meta & Pixel 10 Are Enforcing It on Your Ads](https://billo.app/blog/ai-labeling/): AI labeling is no longer a creator setting. It's an automatic platform behavior, and your next AI-generated TikTok or Meta ad will probably carry a label before you hit publish. And not by you. - [The Creative Operations Setup Paid Social Actually Needs](https://billo.app/blog/creative-operations/): If your creative operations stack was built to coordinate brand campaigns, it will not survive paid social. Brand teams ship monthly. Paid social ships weekly, and the auction is in charge of the pace. - [“Creative Is the New Targeting” – But Only If You Structure It Right](https://billo.app/blog/creative-is-the-new-targeting/): Everyone running Meta ads has heard it by now. "Creative is the new targeting." And the core idea is correct: in a broad-delivery world, the creative you run determines who responds, which determines who the algorithm optimizes toward. - [Meta Performance Marketing Summit 2026: Targeting is solved. Meta is coming for creative next.](https://billo.app/blog/meta-performance-marketing-summit-2026/): Just got back from Meta Performance Marketing Summit 2026 in San Jose with the Billo team. Two days made the agenda obvious. - [UGC AI Compliance Guide: Prepare Your Ad Creative for 2026’s AI Regulations](https://billo.app/blog/ugc-ai-compliance/): For the first time, brands running user-generated content (UGC) and paid social campaigns face enforceable UGC AI compliance requirements across multiple jurisdictions at once. The core rule across all of them: if your ad creative uses AI to generate or substantially modify a human likeness (face, voice, body), disclosure is required. If AI is used for routine production tasks like color grading, noise removal, or copy assistance, it is not. - [AI Advertising Laws Around the World: What Brands Need to Know in 2026](https://billo.app/blog/ai-advertising-laws/): If you're running AI-generated ads on Meta, TikTok, or YouTube, your compliance exposure doesn't stop at the US or EU border. At least seven additional markets now have enforceable or near-enforceable AI advertising laws, and the approaches vary dramatically by region.  - [The EU AI Act: What the August 2026 Deadline Means for Your Ad Creative](https://billo.app/blog/eu-ai-act/): That is the EU AI Act. Unlike the patchwork of state-level rules in the US, this is a single regulation across all 27 EU member states, with extraterritorial reach to any brand whose AI-generated content touches EU audiences. This post breaks down what it requires, how the phased rollout works, what the penalties look like, and what you can do now to prepare. - [The US AI Regulations: What Brands Need to Know Before June 2026](https://billo.app/blog/us-ai-regulations/): If you're running paid social on Meta, TikTok, or YouTube right now, the legal ground underneath your ad creative is shifting fast. There's no federal US AI regulations on the books. Instead, brands and agencies face a growing patchwork of state-level rules and federal enforcement actions, each with its own definitions, penalties, and timelines. - [UGC Brief Template: How to Write a Video Brief That Gets Usable Content Back](https://billo.app/blog/ugc-brief-template/): Below, you'll find everything that belongs in a solid UGC brief template, what makes video briefs different from traditional creative briefs, the mistakes that keep leading to unusable content, and a ready-to-use template you can grab and fill in right now. - [Shoptalk 2026: What Actually Mattered](https://billo.app/blog/shoptalk-2026/): Just got back from Shoptalk 2026 in Vegas. Three days, hundreds of booths, a lot of noise. Some real signals underneath it. - [Meta Ads Safe Zones: A Guide to the 2026 Unified Creative Updates](https://billo.app/blog/meta-ads-safe-zones/): If you're running Meta campaigns, this matters for your bottom line. Ignore these Meta ads safe zones updates and you risk UI elements covering your CTAs, wasted ad spend on cropped creative, and lower return on ad spend (ROAS) across placements. - [Tech UGC: Use Creators To Sell Software, Apps, And More](https://billo.app/blog/tech-ugc/): Tech UGC, short for user-generated content focused on technology products, has become one of the fastest-growing content categories for brands selling software, apps, and hardware. The global UGC platform market is projected to grow from $7.1 billion to $8.48 billion this year alone, and tech brands are driving a significant share of that spend. When there's nothing to hold or unbox, your creative has to do the work that a physical product usually handles on its own: make the value feel real within seconds. - [Persona Marketing in The Andromeda Era](https://billo.app/blog/persona-marketing/): Meanwhile, the bar for relevance keeps climbing, and the rewards for getting personalization right keep stacking over time. That’s why persona marketing is shifting from a nice-to-have brand exercise into a practical performance lever: it gives you a repeatable way to generate multiple strong angles that Andromeda can match to different people, earlier in the decision process. - [How To Maintain Brand Consistency with At Scale UGC](https://billo.app/blog/how-to-maintain-brand-consistency/): It matters even more when you’re scaling UGC, because you’re shipping content across lots of creators, formats, and products. When people talk about how to maintain brand consistency, it helps to break it into four buckets: - [Social Commerce: Turn A 15-Second Scroll Into A Sale Without The Traditional Funnel](https://billo.app/blog/social-commerce/): Social shopping used to mean “link in bio.” Now social commerce keeps discovery, trust, and purchase in the same scroll session. While platforms like TikTok and Instagram are built for in-app shopping, so buyers can move from video to order without leaving the feed. - [Why Repurposing Winning Ad Concepts Beats Constant Ideation](https://billo.app/blog/repurposing-winning-ad-concepts/): Repurposing winning ad concepts changes how performance teams scale creative. Instead of chasing new ideas every day, top teams identify one strong idea and systematically turn it into multiple executions that ship faster and teach more. - [CreativeOps, Now Live: Take the Guesswork Out of Creator Marketing](https://billo.app/blog/creativeops-launch/): After months of testing and refining, we’re excited to announce the official CreativeOps launch, now live inside Billo.  - [From Guesswork to Growth: A Practical Creative Testing Roadmap](https://billo.app/blog/creative-testing-roadmap/): In this guide, you’ll learn how a creative testing roadmap brings structure to creative experiments, clarifies weekly priorities, and turns test results into confident scaling decisions. - [The Ultimate Content Pipeline for Ads: Never Run Out of Winning Creative](https://billo.app/blog/content-pipeline-for-ads/): The fix isn’t a last-minute scramble or a “creative sprint” every time results dip. It’s a structured, repeatable content pipeline - a system for planning, producing, reviewing, launching, and refreshing ad creative every single week. - [Social Commerce Trends To Watch In 2026](https://billo.app/blog/social-commerce-trends/): For brands planning ahead, these social commerce trends point to where revenue growth is heading next year and which teams will win as social becomes a primary sales channel. - [Ad Hooks That Scale: Turning 1 Winning Angle Into 20 Performing Variations](https://billo.app/blog/ad-hooks-variations/): As platform algorithms continue prioritizing early attention, the first seconds of an ad increasingly dictate distribution and downstream performance. So, teams gain more by iterating ad hooks from proven angles than by inventing entirely new concepts. - [Why Your Ads Die After 2-3 Weeks (and How to Beat Creative Fatigue)](https://billo.app/blog/creative-fatigue/): Meta moves fast, and creative fatigue hits even faster. Strong ads can fade in days, not weeks, quietly dragging down CTR, driving up CPC, and shrinking ROAS before most teams notice anything is wrong. - [When to Trust Data-Driven Suggestions (and When to Trust Your Gut)](https://billo.app/blog/data-driven-suggestions/): Platforms, dashboards, and AI tools now shape nearly every marketing decision, offering a constant stream of data-driven suggestions. At the same time, bold creative thinking remains the engine behind breakthrough campaigns. Each has its place. Data helps you cut through noise, spot patterns, and make confident, repeatable decisions. Creativity brings context, originality, and the emotional punch that numbers alone can’t deliver. - [Meta Andromeda Update Explained: Creative Volume, AI Ranking & New Best Practices](https://billo.app/blog/meta-andromeda-update/): Meta Andromeda update marks a major shift in how ads are ranked and delivered. Instead of grouping people into broad audiences, Meta now predicts which specific ad each person is most likely to respond to. This shift became necessary as advertisers began producing millions of creatives each month, putting pressure on Meta to build an AI system capable of handling that scale. - [From Barbie to Duolingo: Social Media Marketing Campaigns That Actually Worked](https://billo.app/blog/social-media-marketing-campaigns/): Inspiring social media marketing campaigns help marketers push beyond performance metrics and into storytelling that resonates. Today’s audiences feel scroll fatigue, which means creative ideas matter more than ever. - [Inside the Campaigns: How Brands Win with Creator Partnership Ads](https://billo.app/blog/creator-partnership-ads/): Creator-led advertising is no longer experimental. It reliably outperforms traditional formats on CTR, CPA, and ROAS, especially when run as creator partnership ads on Meta and TikTok. - [Testing Ad Variations: How to Consistently Lift Campaign Performance](https://billo.app/blog/testing-ad-variations/): Most performance gains come from better creative, not targeting tweaks. Cross channel evidence shows creative quality is the biggest driver of sales lift, which is why testing ad variations should be an always on habit. - [AI‑Driven Creative Coaching: How Machine Learning Spots Opportunities Humans Miss](https://billo.app/blog/ai-driven-creative-coaching/): This is where creative coaching enters the picture. Powered by AI, this emerging model helps brands decode what’s working (and what’s not) across thousands of video ads - frame by frame, second by second. - [From Brief to Breakthrough: Translating Data Insights into Creative Concepts](https://billo.app/blog/creative-concepts/): This post turns your data into creative concepts you can actually produce. By showing how Billo’s data‑backed briefs translate Hook Rate, CTR, and ROAS into clear choices for openings, proof, and CTAs. - [Billo Creator Spotlight: Empowering Home & Lifestyle – Rhea Davis on Communication and Planning](https://billo.app/blog/rhea-davis/): Rhea Davis brought years of classroom experience to the world of home-and-lifestyle UGC. A former special education teacher and intervention coordinator turned educational advocate and consultant, she transitioned from public schools to running her own advocacy business Education Works before discovering UGC. For Rhea, Billo helped bridge the gap allowing her to combine her communication skills, passion for education, and love for home and lifestyle brands. - [Billo Creator Spotlight: How My Truly Fit Life Went From Digital Nomad to UGC Pro](https://billo.app/blog/my-truly-fit-life/): For Matthew Smith, better known online as My Truly Fit Life, the road to UGC quite literally began on the road. Originally from Pennsylvania and living in New Jersey at the time, Matt and his wife decided to quit their jobs and travel the country 18 months ago. What started as an adventure soon became a new way of life - one that fused creativity, freedom, and storytelling. - [Under the Hood of Script Generator: How Data Backed Briefs Are Generated](https://billo.app/blog/data-backed-briefs/): Data backed briefs flip the script. They embed proven campaign insights - like ROAS, CTR, and Hook Rate, directly into your creative direction. The result? A performance-driven framework that helps creators hit the mark from day one. - [Common UGC Brief Mistakes Brands Still Make in 2025](https://billo.app/blog/ugc-brief-mistakes/): In this post, we'll explore the most common UGC brief mistakes, why they happen, and how Billo’s brief builder helps you avoid them. - [Organic UGC vs Paid UGC: How Top Brands Drive Growth with Creator Content](https://billo.app/blog/organic-ugc-vs-paid-ugc/): More brands are turning to user-generated content (UGC) to fuel performance, but not all UGC is created equal. If you’re not clear on the difference between organic UGC vs paid UGC, you could end up choosing the wrong format for your goals. - [Organic UGC: How to Turn Native Creator Posts into Scalable Performance](https://billo.app/blog/organic-ugc/): Short-form feeds spotlight content that feels natural, not like ads. That’s why organic UGC from real creators is so powerful - it sparks genuine engagement that platforms reward.  - [Partnership Ad Performance: How Partnership Ads Outperform Brand Ads](https://billo.app/blog/partnership-ad-performance/): In this post, you’ll learn how partnership ad performance stacks up against standard brand ads, when to use each, and how to design campaigns that scale with confidence. - [Ad Variations: Turn Your Creator Videos Into New Ad-Ready Variations](https://billo.app/blog/ad-variations/): If you have at least 1 video for a product, you can now instantly generate new creative without having to hire fresh talent or create new briefs. Our Ad Variations service allows you to turn creator videos into video ads you can launch in just a few minutes. - [Partnership Ads vs Spark Ads: Which to Choose](https://billo.app/blog/partnership-ads-vs-spark-ads/): Creator-led ads now run natively on the biggest platforms. Partnership ads on Meta/Instagram and Spark ads on TikTok formalize paid amplification of creator posts while preserving social proof. Both formats unlock full-funnel optimization in Ads Manager, letting brands scale what already resonates with audiences. - [Paid Ad Partnerships, Now Live: Run Ads from the Creator’s Handle on TikTok or Meta](https://billo.app/blog/paid-ad-partnerships/): Billo is expanding Organic Creator Posting with Paid Ad Partnerships, a straightforward way to take a creator video and promote it from the creator’s handle using your targeting and budget in Ads Manager.  - [Billo Creative Analytics: Get Data-Backed Recommendations for Your Ads](https://billo.app/blog/billo-creative-analytics/): That's why we're introducing Billo Creative Analytics. It’s a brand-new way to turn your performance data into actionable next steps you can use to quickly identify winners and double down on what works, fast. All in a single, convenient dashboard you can access with a click inside Billo. - [3 Ways Shopify Brands Use Billo + Moast Together to Turn Content Into Conversions](https://billo.app/blog/billo-moast/): That’s where Billo and Moast come together to create a powerful one-two punch. - [Authentic Video Content That Converts: Proof, Playbooks, and Pitfalls](https://billo.app/blog/authentic-video-content/): Authentic, creator-led ads outperform “polished” studio spots because people instinctively swipe past anything that feels like a traditional ad. UGC blends in with the feed, making authentic video content feel more trustworthy and clickable. - [Video Advertising Insights: Make Your Campaign Shine](https://billo.app/blog/video-advertising-insights/): Social media video ads are where attention, engagement, and growth intersect in 2025. The platforms fueling this boom demand video advertising insights - data-driven signals that help marketers know what works, why it works, and how to scale it. - [Data Driven Ads in 2025: Privacy, Targeting & Creative That Drives ROI](https://billo.app/blog/data-driven-ads/): In 2025, data driven ads sit at a crossroads: brands need sharper targeting and proof of lift, yet privacy rules and platform shifts are eroding legacy signals. - [Ad Testing For Social: Find Winning Creators, Hooks & Angles](https://billo.app/blog/ad-testing/): This playbook will show you how to test ads to find the best creators, hooks, and ideas. You’ll also learn how to set up fair experiments, measure what really works, and scale up winning ads without wearing them out. We’ll keep it practical and platform-native so your ad testing translates to lower CPA and higher ROAS, not just prettier dashboards. - [UGC Rates in 2025: What Brands Actually Pay (and Why It Varies)](https://billo.app/blog/ugc-rates/): Sticker shock around UGC rates usually comes from treating creator work like “pay‑for‑reach.” In practice, UGC video rates behave like production costs that flex with format, edit depth, and licensing. 2025 market data shows price bands clustering around per‑asset baselines and rising with usage and creator‑handle amplification. - [E-commerce Marketing Strategies to Drive Traffic and Sales](https://billo.app/blog/ecommerce-marketing-strategies/): Let’s walk through which ecommerce marketing strategies actually drive traffic and sales in today’s e-commerce world.  - [Introducing Organic Creator Posting: Turn Creators Into a Brand New Point Of Sale](https://billo.app/blog/organic-creator-posting/): That’s why we’re excited to introduce Organic creator posting.It’s a brand new service that allows you to collaborate with Billo creators, hiring them to post the video they make for your brand on their own TikTok or Instagram feed.  - [Why Creative Analytics is the Future of Performance Marketing](https://billo.app/blog/creative-analytics/): As traditional tracking tools lose power due to privacy changes, creative analytics is emerging to fill the gap, helping teams decode the performance of their visuals, hooks, and storylines across platforms. - [How to Find Micro Influencers for Your Brand’s Next Campaign](https://billo.app/blog/how-to-find-micro-influencers/): In this post, you’ll learn how to find micro influencers who align with your brand, how platforms like Billo simplify the process, and what outreach tactics convert best in 2025. - [Smarter Video Advertising Analytics: 10 Metrics That Matter Most](https://billo.app/blog/video-advertising-analytics/): This post breaks down the video advertising analytics that matter most - from completion rates to conversion metrics - and shows you how to use them to improve performance across every platform. - [The Complete Guide to Ecommerce Marketing & Strategy for DTC Brands](https://billo.app/blog/ecommerce-marketing/): Rising customer acquisition costs, changing consumer behaviors, and a crowded digital landscape mean one thing: a generic marketing plan won’t cut it anymore. For ecommerce brands, success hinges on a tailored ecommerce marketing strategy that aligns business goals with tactics like SEO, email, automation, and paid social. - [Viral Power Plays: Ecommerce Content Marketing Examples & The Metrics Behind Them](https://billo.app/blog/ecommerce-content-marketing-examples/): In this post, we’ll break down five ecommerce content marketing examples that didn’t just go viral, but drove real results. Each one offers a different angle for turning audience connection into sales growth. Let's dive in! - [What Is Performance Based Marketing? + Data-Driven Case Studies](https://billo.app/blog/performance-based-marketing/): In a digital ad landscape shaped by rising CPMs and stricter privacy regulations, performance based marketing is becoming non-negotiable for growth-minded brands. Instead of paying for reach or impressions, brands only pay when real results happen - clicks, leads, purchases. It’s a shift toward accountability that makes every dollar work harder. - [TikTok Ad Trends: What’s Working in Beauty, Fashion, and Health](https://billo.app/blog/tiktok-ad-trends/): TikTok ad trends for 2025 spotlight a clear evolution: creator-led content is no longer optional, it’s the engine of performance. As beauty, fashion, and health brands compete for attention on a fast-moving platform, only the most emotionally resonant and visually intuitive formats break through. - [What Is a Good ROAS for E-commerce? Benchmarks for Facebook, TikTok & More](https://billo.app/blog/what-is-a-good-roas/): What is a good ROAS for ecommerce? It’s a critical question, and in 2025, there’s no one-size-fits-all answer. - [Beyond the Ad: Influencer Marketing Services for Brands in 2025](https://billo.app/blog/influencer-marketing-services/): The takeaway? To squeeze real growth from creator partnerships, brands must treat influencer work like a modular service menu, layering add-ons such as B-roll, Spark Ads, and perpetual usage rights onto the baseline post. Meanwhile, influencer marketing services have exploded beyond the single placement. - [What Is a Good CTR for Ads? 2025 Benchmarks Across TikTok, Meta & YouTube](https://billo.app/blog/what-is-a-good-ctr/): In this post, we’ll unpack what is a good CTR for ads in 2025. You’ll see real benchmarks across formats and industries, plus the key variables that move the needle - from creative type to platform placements. - [From Hook Rate to Hold Rate: Video Metrics Growth Teams Track](https://billo.app/blog/hook-rate-to-hold-rate/): Your video ad has three seconds to stop the scroll. Platforms like TikTok and Meta grade ads on an instant hook rate - the share of viewers who stick for those first 2-3 seconds. Miss that window and their algorithms throttle reach, slicing CTR and ROAS. - [Why Ad Iterations Matter: Faster Testing, Higher ROAS](https://billo.app/blog/ad-iterations/): That’s why today’s smartest marketers aren’t chasing endless new ideas - they’re iterating. Ad iterations allow brands to keep their top-performing ads fresh by making small, strategic tweaks instead of reinventing the wheel. This speeds up creative testing, improves efficiency, and drives consistent gains in ROAS. As Meta’s Performance 5 framework recommends, constant creative testing is key to cutting CPA and boosting conversions. - [Billo Launches Industry’s Smartest Data-Driven Script Generator](https://billo.app/blog/script-generator/): That’s why we spent the last few months developing the Billo Script Generator. It’s the first-of-its-kind tool that converts any product link into four data‑backed briefs, each matched with creators who excel at ROAS, CTR, and Hook Rate for your industry. - [From Mute to Memorable: How AI Captions Boost UGC Ad Engagement](https://billo.app/blog/ai-captions/): At the same time, most users still watch with the sound off, which means compelling visuals alone aren’t enough. That’s where AI captions on UGC videos come in. By combining automation, clarity, and accessibility to boost both attention and conversion. - [Video Ad Performance Metrics Demystified: Mastering CTR, CPA, CPM, CPC & KPIs](https://billo.app/blog/ad-performance-metrics/): In this guide, we’ll break down the key ad performance metrics, how to track them, what they reveal about your campaigns, and how platforms like Billo help brands iterate smarter, faster, and with less guesswork. - [From Avatars to Authenticity: Navigating the 2025 Wave of AI Generated UGC](https://billo.app/blog/ai-generated-ugc/): As AI tools flood feeds with polished but synthetic clips, authenticity itself is becoming a premium product. Let’s explore unpack how AI generated UGC reshapes conversion metrics, exposes platform blind spots, and invites a coming clamp-down. All that so you can understand the ground shifting beneath every scroll. - [Leveraging Marketing Analytics for Effective Video Marketing Strategies](https://billo.app/blog/marketing-analytics/): You can’t optimize what you can’t measure — and in UGC, the cost of guessing adds up quickly. Visual appeal and authenticity are just the start; only data shows which content actually drives results. And that’s where marketing analytics turns creator content into high-performing assets. - [Mastering UGC Scripts: Best Practices, Templates & Creator Insight](https://billo.app/blog/ugc-scripts/): In 2025, brands are facing the most competitive short-form video landscape yet. With attention spans dwindling and content saturation at an all-time high, capturing audience interest in the first three seconds isn’t optional - it’s essential. That’s where UGC scripts come in. - [From Hashtags to Sales: UGC Campaign Examples That Worked](https://billo.app/blog/ugc-campaign-examples/): In this post, we’ll explore standout UGC campaign examples that prove just how powerful user content can be, from startups to iconic brands. You’ll also learn why these campaigns worked and how to replicate their success. - [Meta Ads Best Practices: What Actually Works in 2026 (and Why)](https://billo.app/blog/meta-ads-best-practices/): This blog distills Meta ads best practices based entirely on Billo’s internal research and creative testing - pulling from real campaign data to reveal what actually works. Whether you're optimizing for performance or scaling creative, this guide delivers what matters now. - [Meta Performance Marketing Summit 2025 Recap: AI, Advantage+, and the Future of Paid Media](https://billo.app/blog/meta-performance-marketing-summit-2025/): At this year’s Meta Performance Marketing Summit 2025, I had the opportunity to hear directly from Meta’s leadership about what’s coming next. The big message? AI-driven personalization, smarter creative, and high-quality data are no longer optional — they’re the foundation of performance marketing success. - [The Power of Content Seeding: How to Plant Your Brand Across the Web](https://billo.app/blog/content-seeding/): Instead, they’re learning from peer recommendations, Reddit discussions, and community threads. This is where content seeding comes in: it places your message where real conversations already happen. When done right, it blends in seamlessly, drives trust, and delivers results. - [10 Common Digital Marketing Mistakes to Avoid in 2025](https://billo.app/blog/digital-marketing-mistakes/): In this article, we’ll discuss 10 digital marketing mistakes. By recognizing and avoiding these 10 typical digital marketing pitfalls, you will save time and money. Whether you’re an experienced marketer, these pitfalls will help you refine your strategy and remain competitive in todays digital market. - [Best Performing UGC Hooks](https://billo.app/blog/ugc-hooks/): With attention spans shrinking, nailing that opening moment is non-negotiable. That’s where great UGC hooks come in. - [Best Twirl Alternatives: Which to Choose for Your Business](https://billo.app/blog/twirl-alternatives/): Twirl is one of many platforms helping brands connect with creators to produce user-generated video content. It’s built for speed and simplicity, offering an easy way to source short-form videos from influencers. But as demand for more performance-driven content grows, so does the need for more advanced tools. - [From UGC to High-ROAS Ads: Introducing Billo’s Creative Performance Engine](https://billo.app/blog/creative-performance-engine/): That’s why we’ve built something entirely new: The Billo Creative Performance Engine.  - [How to Create and Execute a UGC Video Marketing Strategy That Grows Your Brand](https://billo.app/blog/video-marketing-strategy/): Video is one of the most effective ways to connect with your audience and drive action. In 2025, almost 90% of businesses are using a video marketing strategy, and most say it delivers a strong return on investment. - [UGC Best Practices: How to Maximize Results with Real Customer Content](https://billo.app/blog/ugc-best-practices/): What are the UGC best practices that actually move the needle? These are the strategies brands use to turn real customer content into higher CTRs, stronger conversions, and scalable ad campaigns. And it matters, 92% of consumers trust word of mouth like UGC way more than traditional ads. - [Top 20 TikTok Influencers for 2026](https://billo.app/blog/tiktok-influencers/): For brands, the opportunity goes beyond reach. 78% of TikTok users say they've purchased a product after seeing it in creator content, and the platform's median engagement rate sits around 8%, roughly two to three times higher than Instagram's. That combination of purchase intent and engagement makes TikTok influencers some of the most effective partners a brand can work with right now. - [Social Media Advertising: 5 Key Tactics for Brand Success](https://billo.app/blog/social-media-advertising/): When it comes to promoting your business, there’s no denying that social media is one of your greatest assets. However, as opposed to simply updating your feed, you may find that you get better results through targeted social media advertising instead. - [Why UGC Video Editing Decides Whether Your Ads Perform](https://billo.app/blog/ugc-video-editing/): UGC video editing is the quiet multiplier on ad performance, deciding whether your hook lands, whether your captions get read, and whether one shoot becomes one ad or fifteen. - [Best Social Cat alternatives for your business](https://billo.app/blog/social-cat-alternatives/): Social Cat is a popular starting point for brands exploring micro-influencer marketing. It's affordable, easy to use, and covers the basics. But as your program grows, its limitations start to show: a cap on monthly creator collaborations, no paid ad integrations, and analytics that stop at engagement. - [12 TikTok Video Marketing Trends: What’s Driving Success in 2025?](https://billo.app/blog/video-marketing-trends/): Making the best use of a platform typically demands that you know the kind of content that’s working best on those platforms at the moment. As such, we at Billo have decided to take a closer look at all the stats behind the short videos. The result of our research - an overview of the best performing TikTok video marketing trends today. - [Influencer Marketing: Guide, Strategy, and Tips For Success](https://billo.app/blog/influencer-marketing/): Influencers have risen up to real prominence in online spaces, shaping tastes and leading discourse, and influencer marketing is a powerful and fast-growing form of brand-building that makes good use of their potential. Platforms like Billo make it easier than ever to start working with the right people on the right platforms, so let’s look at some influence marketing tips. - [7 Best Collabstr alternatives for brands](https://billo.app/blog/collabstr-alternatives/): But as campaigns grow in complexity, gaps appear: limited paid ad workflows, no performance analytics tied to ROAS, and a hiring fee structure that compounds quickly at volume. This guide covers seven Collabstr alternatives across the full spectrum, from free marketplaces to enterprise-scale platforms, with pricing, honest pros and cons, and a framework for choosing the right fit. - [What is a Brand Ambassador: Guide and Marketing Strategy](https://billo.app/blog/what-is-a-brand-ambassador/): The concept of brand ambassadors is thrown around a lot online. But do you know what they are? - [Social Media Content Creators for Your Business Success](https://billo.app/blog/social-media-content-creator/): This refers to instances in which brands pair with content creators to promote their products and services, extending their reach quite considerably when doing so. But what exactly is a social media content creator? And why should you hire one? - [How Can Nano Influencers Boost Your Marketing Results](https://billo.app/blog/nano-influencers/): Not every influencer needs millions of followers to make an impact. These days, brands are seeing real results by working with nano influencers, or creators with small but highly engaged audiences. They’re relatable, trusted, and great at getting people to take action. - [Key Opinion Leader: Path to Marketing Success](https://billo.app/blog/key-opinion-leaders/): Most businesses have heard of brand ambassadors and “influencers” and understand how to leverage them for marketing success. But what about Key Opinion Leaders (KOLs)? What are they, and how do they work? - [Billo Expands UGC Creator Network to UK, Canada, and Australia](https://billo.app/blog/billo-expansion/): Billo, the leading user-generated content (UGC) platform in the United States, is expanding its creator network to the United Kingdom, Canada, and Australia. With this expansion, businesses gain access to a wealth of creative talent in the UK, Canada, and Australia, enabling them to produce engaging video content that resonates with local audiences. - [Billo vs Insense: a detailed guide for choosing the right UGC platform for your brand](https://billo.app/blog/billo-vs-insense/): Billo and Insense are two of the more widely used platforms in the creator marketing space, but they're built around different approaches. Billo combines a creator marketplace with a performance data layer, offering video production alongside tools to guide briefs, creator selection, and scaling decisions. Insense is a creator marketplace that connects brands with influencers and UGC creators to produce content for organic and paid campaigns across TikTok, Instagram, and Facebook. - [How To Get UGC Content: A Primer For Driving Organic Brand Growth](https://billo.app/blog/get-ugc-content/): If users aren’t creating the volume or quality of UGC you want, this article can help. It explores proven techniques on how to get UGC content, motivate users to create, how to reward their participation, and strategies to amplify their reach. - [Mastering UGC Collaborations: A Step-by-Step Guide For Brands (Including Pitch Template)](https://billo.app/blog/ugc-collaborations/): You know that user-generated content (UGC) is the way forward for your marketing campaigns. But how do you master UGC collaborations with creators? - [21 Essential UGC Facts: Boosting Engagement, Trust, and Brand Visibility in Digital Marketing](https://billo.app/blog/ugc-facts/): So, whether you are considering leveraging UGC content in your brand or want to justify ongoing efforts, this article is for you. Read on to learn more about the effectiveness and reach of user-generated content with these UGC facts. . ## Pages - [Let’s build the future of video ads performance – careers](https://billo.app/careers/): Experts in - [About us](https://billo.app/about-us/): When everyone else raced to replace creators with AI, we went the other way. We bet real people would always make better ads, once their creativity was enhanced with real data. - [Post about Billo and we’ll pay you for it](https://billo.app/billo-creator-invitation/): Post about Billo on your TikTok or Instagram and earn up to $3,000 based on your video’s view count. - [UGC Ads](https://billo.app/partnerships-hub/ugc-ads/): UGC Ads for Brands - [Partnership Ads](https://billo.app/partnerships-hub/partnership-ads/): Meta Partnership Ads & TikTok Spark Ads for Brands - [Organic Posting](https://billo.app/partnerships-hub/organic-posting/): Organic Posting: Get Into Feeds Before You Run Ads - [Creator ad inspiration backed by real performance data](https://billo.app/creative-insider/inspiration-ideas/): Inspiration & Ideas - [Proven frameworks for hooks, scripts, and creative testing](https://billo.app/creative-insider/playbooks-guides/): Playbooks & Guides - [Industry benchmarks from 326K+ video ads](https://billo.app/creative-insider/data-insights/): Data & Insights - [Benchmarks, playbooks, and top-performing creator ads](https://billo.app/creative-insider/): Creative Insider - [For creators](https://billo.app/for-creators/): Get paid to create for leading brands you love. Start with UGC, build repeat partnerships, and unlock bigger payouts as you grow and build your own following. - [For agencies](https://billo.app/for-agencies/): Keep clients happy and accounts scaling with a steady flow of proof-backed creator ads, powered by vetted creators and a workflow your team can run on repeat. - [For brands](https://billo.app/for-brands/): Keep ROAS steady with a predictable flow of fresh creator ads. Billo keeps your pipeline full, with every decision guided by what actually drives results. - [Introducing CreativeOps by Billo](https://billo.app/creativeops/): Run your creative on proof, not opinions. Subscribe to CreativeOps and let data guide every brief, casting choice, and creative decision, all within a unified Billo workflow. - [Find & Hire Top UGC Creators For Your Niche – Billo](https://billo.app/find-ugc-creators/): Find UGC creators proven to drive ROAS, CTR, and Hook Rate — matched to your product and goals. - [Partnerships hub](https://billo.app/partnerships-hub/): Creator marketing starts with real humans. Access thousands of vetted creators to form partnerships that last, ship ad-ready content on demand, and grow sales with every launch. - [Billo.app | Marketing stack](https://billo.app/): Experts in - [Book a demo CreativeOps](https://billo.app/book-a-demo-creativeops/): If you’re curious about Billo, let’s hop on a brief demo call. I’ll show you how to quickly find the right creators and get videos tailored to your brand. - [Terms of Service for Creators](https://billo.app/terms-of-service-creators/): Effective Date: 11 May, 2026 - [app marketing](https://billo.app/app-marketing/): Boost installs and lower CPA with authentic creator videos, powered by real ad data from 150,000+ campaigns. - [Book a call](https://billo.app/book-a-call/): If you’re curious about Billo, let’s hop on a brief demo call. I’ll show you how to quickly find the right creators and get videos tailored to your brand. - [Authentic testimonial videos that cut through the noise New](https://billo.app/find-ugc-creators-canada/): The #1 user-generated content platform in the US is now available in Canada. Order videos from Canadian UGC creators and get your brand noticed on paid social. - [Billo case studies](https://billo.app/billo-case-studies/): These 20+ brands drove engagement, boosted conversions, and scaled their marketing using Billo. - [Find UGC creators in the UK and get winning videos faster NEW](https://billo.app/find-ugc-creators-uk/): The biggest user-generated content platform in the US is now available in the UK. Connect with UK UGC creators, order videos in minutes, and excel on paid social. - [Hire UGC creators in Australia and get authentic video ads NEW](https://billo.app/find-ugc-creators-australia/): The biggest user-generated content platform in the US is now available in Australia. Find talented Australian UGC creators and discover an easier way to get videos. - [Terms of service](https://billo.app/terms-of-service-2026/): Effective Date: 1 Jun, 2026 - [Privacy Policy](https://billo.app/privacy-policy/): Privacy Statement of Billo Website - [Black Friday marketing guide](https://billo.app/black-friday-marketing-guide/): Black Friday may seem like a distant event, but savvy businesses know that now’s the time to set up the groundwork for success in November. Competition for ad space intensifies as the holiday approaches, making it harder and more expensive to stand out in a market flooded with promotions. ## Creators ## Influencers ## Case studies - [Fresh Clean Threads](https://billo.app/fresh-clean-threads/): Fresh Clean Threads is a U.S. apparel brand built on a single promise: T-shirts and basics that actually fit, in a size range most brands don’t cater to. Their main T-shirts come in sizes small to 4XL across three lengths: short, regular, and tall.  - [Mozo](https://billo.app/mozo-case-study/): Mozo is a B2C cybersecurity company serving a U.S. audience with identity protection and a scam prevention app, available in the App Store and Google Play. User acquisition drove the business, and video ads were the start of the customer journey. - [Filterbuy](https://billo.app/filter-buy-case-study/): Filterbuy sells AC filters nationwide to a core of 55+ homeowners and select B2B accounts. The brand grew on SEO and email and needed believable, authentic videos to stand out on paid social. With a lean team, they used Billo to cast on-voice creators and launch hook-first, ad-ready testimonials. Those videos became their first ads and the backbone of their successful campaigns on Meta. - [GrowMojo](https://billo.app/growmojo-case-study/): Kendall Fargo at GrowMojo, a performance marketing agency founded in 2018, works with two client types: eCommerce brands selling through their websites and TikTok Shop, and local commerce businesses with physical locations where customers often book in advance. The team used Billo to source on‑brand creators and validate new concepts for TikTok and Meta. They leaned on testimonial‑style UGC, often filmed on green screen to add location‑specific visuals in post. - [Flex Mobile](https://billo.app/flex-mobile-case-study/): Flex Mobile rebranded as a premium MVNO and set out to educate customers that lower plan prices don’t mean lower quality. With a lean team, they moved paid creative in-house and used Billo to scale authentic testimonial videos across Meta, YouTube, and TikTok. Billo helped Flex Mobile bring UGC production in‑house, lower acquisition costs, and scale a testimonial‑led creative engine across Meta, YouTube, and TikTok. - [Intelligence Media](https://billo.app/lp-tof-intelligence-media-case-study/): Jorens, the CEO of Intelligence Media, leads a company dedicated to propelling eCommerce brands to the milestone of $1 million in monthly revenue through performance marketing. A marketing agency specializing in the eCommerce sector, Intelligence Media has carved a niche in scaling brands efficiently and effectively. - [Adore Me](https://billo.app/lp-tof-adore-me-case-study/): Adore Me is a fast-growing lingerie and swimwear brand known for its inclusive sizing options, affordable price points, and personalized shopping experience, offering a wide range of styles through its online platform. - [Pineapple Products](https://billo.app/pineapple-products-case-study/): Shaun, the Brand Reputation Manager at Pineapple Products, oversees the brand management of two prominent online health supplement companies. Revival Point caters to a broad spectrum of health products, including weight loss and skincare, while Supernatural Man focuses on men's health products. - [Intelligence Media](https://billo.app/intelligence-media-case-study/): Jorens, the CEO of Intelligence Media, leads a company dedicated to propelling eCommerce brands to the milestone of $1 million in monthly revenue through performance marketing. A marketing agency specializing in the eCommerce sector, Intelligence Media has carved a niche in scaling brands efficiently and effectively. - [Adore Me](https://billo.app/adore-me-case-study/): Adore Me is a fast-growing lingerie and swimwear brand known for its inclusive sizing options, affordable price points, and personalized shopping experience, offering a wide range of styles through its online platform. - [Bloomers Intimates](https://billo.app/bloomers-intimates-case-study/): In the competitive lingerie market, Bloomers Intimates stands out in catering to women's ever-changing bodies with style and comfort. Yet, with continuous product launches, the brand faced a significant challenge: generating fresh and engaging creative content for their Meta ads campaigns. - [Bickster](https://billo.app/bickster-case-study/): Bickster, a dynamic app publishing company, amplifies its app portfolio's market presence across health/wellness, productivity, and AI industries through Billo's targeted video ad and UGC creation services. - [Lime&Lou](https://billo.app/lime-lou-case-study/): Lime & Lou collaborates with artists and designers to offer curated, personalized home décor pieces, enabling customers to express themselves and create a unique, personalized living space. - [WYR](https://billo.app/wyr-case-study/): This TTCX creative produced by Billo achieved a 28% more efficient CVR compared to the Non-TTCX creatives in the same campaign for WYR’s men’s clothing essentials. - [Good Protein](https://billo.app/good-protein-case-study/): Marjorie, the Digital Marketing Director at Good Protein, spearheads the marketing endeavors of a company dedicated to transforming the vegan protein market landscape.  - [Miss Finch](https://billo.app/miss-finch-case-study/): Miss Finch NYC, under the strategic guidance of its Chief Marketing Officer, redefines the modest dress industry with Billo's cutting-edge video ad and UGC creation services. - [Motiv](https://billo.app/motiv-case-study/): Under the guidance of its Marketing Manager and Founder, Motiv sought to overcome the challenges of engaging a digital audience and driving meaningful traffic to its website. - [Groundluxe](https://billo.app/groundluxe-case-study/): GroundLuxe, an eCommerce leader in the natural health and bedding niche, witnessed a dynamic shift in their marketing strategy through the integration of Billo's video ad and UGC creation services. - [Doubletake](https://billo.app/doubletake-case-study/): In the fiercely competitive sporting goods sector, Doubletake set out to distinguish its innovative tennis and pickleball accessories. - [Beyond Boring Watch Co.](https://billo.app/beyond-boring-watch-co-case-study/): The Beyond Boring Watch Company, led by owner Curt, embarked on a mission to elevate its brand presence and drive sales through innovative social media advertising.  - [Nite Ize](https://billo.app/nite-ize-case-study/): Nite Ize is an innovative company specializing in designing and manufacturing versatile products that solve everyday problems, enhance outdoor adventures, and make life simpler.  - [Less is Amor](https://billo.app/less-is-amor-case-study/): Less Is Amor, a lingerie brand that melds comfort with style, leveraged Billo to navigate the advertising challenges inherent in the health and wellness sector. As the owner embarked on a quest for content that could elevate the brand's online presence while adhering to platform restrictions, Billo emerged as the perfect partner for their journey. - [Pacha](https://billo.app/pacha-case-study/): Pacha, an innovator in the health food industry, specializes in creating gluten-free, organic buckwheat bread.  - [Trail Hound](https://billo.app/trail-hound-case-study/): Trail Hound Pet Supply Co, spearheaded by its founder, Don O'Hair, embarked on a strategic initiative to incorporate user-generated content (UGC) into its marketing efforts for the pet and outdoors industry.  - [KapscoMoto](https://billo.app/kapscomoto-case-study/): KapscoMoto is a well-established online (and brick-and-mortar) seller of aftermarket parts and accessories for motorcycles, automotive, and powersport vehicles.  - [OtO](https://billo.app/oto-case-study/): OtO, steered by Marketing Manager Lia, innovates in the lawn and garden care industry with its smart sprinkler devices.  - [Project-Human](https://billo.app/project-human-case-study/): Project-Human is a branding agency dedicated to crafting distinctive identities and strategies for consumer brands, focusing on creating a deep connection between brands and their audiences. Through innovative marketing solutions and creative content, they aim to elevate brand awareness and engagement across various platforms. - [Peepers](https://billo.app/peepers-case-study/): Peepers, a fourth-generation family-run eyewear business, revolutionized its digital marketing strategy with Billo's video ad and UGC creation services. The brand's core product targets women over 45, offering a variety of eyewear solutions, including reading glasses, blue light glasses, progressive readers, and polarized sunglasses. - [Nature’s Innovation](https://billo.app/natures-innovation-case-study/): Nature's Innovation, a diversified holding company with a portfolio spanning septic care, natural and homeopathic remedies, disinfectants, and skincare, embarked on a strategic journey with Billo to revamp its digital content strategy.  - [Marmalade Co.](https://billo.app/marmalade-co-case-study/): Marmalade Co. is a direct-to-consumer eCommerce brand dedicated to enriching the lives of babies and children through its innovative and engaging range of toys and baby products. With a focus on quality and creativity, Marmalade Co. aims to bring joy and learning to young ones while simplifying parents' lives with practical, fun solutions. ## FAQs - [When do I get paid?](https://billo.app/faq-items/when-do-i-get-paid-3/): 14 days after your post goes live, so that we can give the video more time to accumulate views - [Can I post on both TikTok and Instagram?](https://billo.app/faq-items/can-i-post-on-both-tiktok-and-instagram-2/): We only pay out for one post. Choose the platform where you think the video will get the most traction, and publish there - [What if my post doesn’t hit 10K views?](https://billo.app/faq-items/what-if-my-post-doesnt-hit-10k-views-3/): You still earn $150. Every approved post gets the base fee regardless of how many views it gets. - [What if my post doesn’t hit 10K views?](https://billo.app/faq-items/what-if-my-post-doesnt-hit-10k-views-2/): You still earn $70. Every approved post gets the base fee regardless of how many views it gets. - [Will my post be reviewed before I get paid?](https://billo.app/faq-items/will-my-post-be-reviewed-before-i-get-paid/): Yes. We check that posts follow the content guidelines before processing payouts. Posts that don't align won't qualify. - [What happens after I apply?](https://billo.app/faq-items/what-happens-after-i-apply/): We review your profile and get back to you by email. Approved creators receive the full content brief with everything they need to post. - [Do I need to follow a specific script?](https://billo.app/faq-items/do-i-need-to-follow-a-specific-script/): No, you don’t need to follow a strict script. But approved creators get a content brief with angles, examples, and clear guidelines. Posts that don't follow the guidelines won't qualify for payouts. - [When do I get paid?](https://billo.app/faq-items/when-do-i-get-paid-2/): One month after your post goes live, so that we can give the video more time to accumulate views. - [What if my post doesn’t hit 10K views?](https://billo.app/faq-items/what-if-my-post-doesnt-hit-10k-views/): You still earn $30. Every approved post gets the base fee regardless of how many views it gets. - [Can I post on both TikTok and Instagram?](https://billo.app/faq-items/can-i-post-on-both-tiktok-and-instagram/): Yes. Each post counts separately, so you can earn on both. - [Do I need to pay a subscription to use Billo?](https://billo.app/faq-items/do-i-need-to-pay-a-subscription-to-use-billo/): No. The Billo Creator app is free to download and you don’t need a monthly membership to browse offers and apply. - [Do I need to post videos on my social media?](https://billo.app/faq-items/do-i-need-to-post-videos-on-my-social-media-3/): Not unless you choose it. A standard job only requires you to upload your video in the Billo app. If you decide to offer the organic posting service add-on, you’ll post the content on your Instagram or TikTok account and boost your earnings for the job. - [What are Organic posting and Partnership ads, and how do they help me earn more?](https://billo.app/faq-items/what-are-organic-posting-and-partnership-ads-and-how-do-they-help-me-earn-more/): They’re optional paid add-ons you can offer to brands looking for creators. Organic posting means you post the video on your own TikTok or Instagram for 30 days and share the link with the brand. Partnership Ads means the brand runs the ad from your social handle for 30 days. You can list these services, set your price, and unlock extra paid opportunities beyond the standard video. - [What happens after the videos are delivered?](https://billo.app/faq-items/what-happens-after-the-videos-are-delivered/): Once you approve a video, it is yours to use across your marketing. If you use CreativeOps, it adds a data layer that helps you decide what to scale or shut down so each round of creative gets stronger over time. - [Are these real people or AI avatars?](https://billo.app/faq-items/are-these-real-people-or-ai-avatars-2/): Every creator is a human, not an AI avatar, and all 5,000+ Billo creators are vetted before they can join. You can check their profile and watch their videos before you decide to work with them. - [What makes Billo different from a typical UGC marketplace?](https://billo.app/faq-items/what-makes-billo-different-from-a-typical-ugc-marketplace/): Billo combines a creator marketplace with a performance platform, so you can hire vetted creators and use performance data to guide your briefs, creator picks, and what to scale, all in one clean workflow with optional services like editing, organic posting, and paid ad partnerships. - [How do I find the right creators for my brand?](https://billo.app/faq-items/how-do-i-find-the-right-creators-for-my-brand/): Billo makes it easy to narrow down creators by age, interests, occupation, location, and equipment. You can also use smart creator matching to surface creators who fit your brief faster, then review profiles and past videos to pick the best match. - [Can I still use the video on my own channels?](https://billo.app/faq-items/can-i-still-use-the-video-on-my-own-channels/): Yes. Once the creator submits the video through Billo and you approve it, you keep the file for your own marketing channels. Partnership ads simply add the option to run that same asset from the creator’s handle. - [How is pricing set for partnership ads?](https://billo.app/faq-items/how-is-pricing-set-for-partnership-ads/): There are three parts: the video itself, the organic posting fee, and the partnership ads fee. The video price depends on things like length and editing. Each creator sets their own price for posting the video on their profile for 30 days and an additional fee for allowing you to run ads from their handle. - [How do I choose creators for partnership ads?](https://billo.app/faq-items/how-do-i-choose-creators-for-partnership-ads/): Browse thousands of vetted creators across a variety of styles and niches. Filter by age, location, appearance, interests and other preferences. Then watch their past videos, review performance data, and pick the exact vibe you want with confidence. - [Who controls targeting, budget, and optimization?](https://billo.app/faq-items/who-controls-targeting-budget-and-optimization/): You do. Partnership ads change whose handle appears on the ad, not who runs the media. Your team still sets targeting, budgets, bids, and optimization inside your own ad account. - [Which platforms support partnership ads?](https://billo.app/faq-items/which-platforms-support-partnership-ads/): Right now you can use Meta Partnership Ads and TikTok Spark Ads to run creator-handle ads. You choose the platform in the organic posting and partnership ads block when you set up the service. - [Do I need organic posting to use partnership ads?](https://billo.app/faq-items/do-i-need-organic-posting-to-use-partnership-ads/): No. Partnership ads can be ordered independently or together with organic posting. - [What are partnership ads on Billo?](https://billo.app/faq-items/what-are-partnership-ads-on-billo/): Partnership ads let you run paid campaigns from a creator’s handle instead of only from your brand page. The creator uploads the approved video, shares a partnership code with you, and your team uses that code to run ads from their profile in your own ad account. - [What’s the difference between organic creator posting and partnership ads?](https://billo.app/faq-items/whats-the-difference-between-organic-creator-posting-and-partnership-ads/): With Organic posting, the creator shares your approved video on their TikTok or Instagram profile for 30 days to reach their audience. With partnership ads, the creator also gives you an ad code so your team can run paid ads from their handle in Meta Partnership Ads or TikTok Spark, while still controlling targeting and budget. - [How is pricing set for organic creator posting?](https://billo.app/faq-items/how-is-pricing-set-for-organic-creator-posting/): You pay for the video and the organic post separately. The video price depends on length, editing, and add-ons. The Organic posting fee is set by each creator for a 30-day post on their profile. - [Do I still get to use the video on my own channels and ads?](https://billo.app/faq-items/do-i-still-get-to-use-the-video-on-my-own-channels-and-ads/): Yes. Organic creator posting is an additional service. The creator posts the video on their profile, and you still own the file to use across paid social and other channels. - [How long does the organic post stay live?](https://billo.app/faq-items/how-long-does-the-organic-post-stay-live/): Organic posts stay on the creator’s profile for 30 days. During that time you can track the link, watch engagement, and decide whether to reuse the video in other channels or run it from the creator’s handle using partnership ads. - [How much control do I have over what gets posted?](https://billo.app/faq-items/how-much-control-do-i-have-over-what-gets-posted/): You approve the video first, set guardrails in the script, and can give guidance on the video’s direction. The creator then posts the version you approved on their profile. - [Which platforms can creators post on?](https://billo.app/faq-items/which-platforms-can-creators-post-on/): Right now organic creator posting works on Instagram and TikTok. You choose the platform in the order flow and add your brand handle plus any key details like dates, mentions, or hashtags. - [How does organic creator posting work on Billo?](https://billo.app/faq-items/how-does-organic-creator-posting-work-on-billo/): You order a creator video like usual, then add Organic posting to the task. The creator uses the approved video, posts it on their own Instagram or TikTok, and shares the live link with you on Billo. You get reach and engagement  from their audience and keep the video file for your own channels. - [Are these real people or AI avatars?](https://billo.app/faq-items/are-these-real-people-or-ai-avatars/): Every creator is a human, not an AI avatar, and all 5,000+ Billo creators are vetted before they can join. You can check their profile and watch their videos before you decide to work with them. - [Do I need CreativeOps?](https://billo.app/faq-items/do-i-need-creativeops/): You can hire creators and get videos using Partnerships Hub alone. CreativeOps is optional, but it adds a data layer that guides your briefs, helps you choose the right creators, and shows which ads to scale or shut down. You can subscribe to CreativeOps whenever you are ready. - [What is CreativeOps?](https://billo.app/faq-items/what-is-creativeops-2/): CreativeOps is Billo’s performance layer that works alongside Partnerships Hub. Partnerships Hub gives you real creators and services, CreativeOps brings in performance data so you can create stronger briefs, pick creators with more confidence, and know what to scale. It is built on outcomes from hundreds of thousands of ads and over half a billion in purchase value, so your creative process starts with proof instead of guesswork and gets better over time. - [What add-ons are available?](https://billo.app/faq-items/what-add-ons-are-available/): Partnerships Hub comes with additional services you can use when you want more reach: - [How does it work?](https://billo.app/faq-items/how-does-it-work-7/): You create a brief, creators apply, and you choose who you want to work with. From there you chat, get the video where you want it, and approve when it’s ready to go live. You can also add extra services like organic posting and paid ad partnerships. - [What is Partnerships Hub?](https://billo.app/faq-items/what-is-partnerships-hub/): Partnerships Hub is Billo’s creator marketplace and services platform. You can hire real, vetted creators, collaborate in one clean flow, and add optional services like organic posting, paid ad partnerships, and expert editing to get ads live faster and reach a wider audience. - [Can I use Ad variations with footage I already have?](https://billo.app/faq-items/can-i-use-ai-mashups-with-footage-i-already-have/): Yes. Ad variations can generate new variations from existing footage using current winning patterns, no new orders required. You must have at least three videos for a product. - [Does this replace creators or editors?](https://billo.app/faq-items/does-this-replace-creators-or-editors/): No. You still work with real creators. CreativeOps helps you pick the right creators, shape stronger videos, and decide what to do next. - [Can I cancel anytime?](https://billo.app/faq-items/can-i-cancel-anytime/): Yes. You can turn CreativeOps off at any time. - [Do I need to connect my ad account?](https://billo.app/faq-items/do-i-need-to-connect-my-ad-account/): Yes. When you connect, you’ll unlock all the features within CreativeOps. - [Do I still need Packs?](https://billo.app/faq-items/do-i-still-need-packs/): Yes. Packs and Partnerships Hub handle video production and partnerships (creators, videos, posts, paid ad partnerships). CreativeOps guides the decisions that feed those deliverables. - [How does it work?](https://billo.app/faq-items/how-does-it-work-6/): CreativeOps sits over your creator workflow as a learning system: it starts with proof, recommends the right creators, analyzes results against your history and category, then tells you what to scale or stop, so performance improves over time. - [What is CreativeOps?](https://billo.app/faq-items/what-is-creativeops/): CreativeOps is Billo’s performance layer. Built on data from 326,000+ ads and more than half a billion in purchase value generated, it brings real ad data and trends into your creative workflow so you can back creative choices with data, choose talent with confidence, and know when to scale or stop, all in one place. - [How to write a logical script?](https://billo.app/faq-items/how-to-write-a-logical-script/): Focus your Instagram video ad on one clear idea and align every second of the video around it. Keep the message simple and deliberate, as most ads are under one minute. With Billo, you can use proven winning ad structures, leave the creative details to the video creators you hire, or manually plan every scene if you want full control. - [How to create Instagram video ads?](https://billo.app/faq-items/how-to-create-instagram-video-ads/): To create engaging Instagram video ads, follow these steps: - [Can I get help with writing the script?](https://billo.app/faq-items/can-i-get-help-with-writing-the-script/): Yes. With Billo, you can either use Winning Structure to quickly guide the scripting process or leave the creative details to the video creators you hire. You also have the option to manually set up scenes and fully control the script if you prefer - [What is the process of creating TikTok video ads?](https://billo.app/faq-items/what-is-the-process-of-creating-tiktok-video-ads/): To create high-performing TikTok UGC ads, follow these steps: - [How much should I include in the script?](https://billo.app/faq-items/how-much-should-i-include-in-the-script/): Keep your UGC Facebook ads script short and focused. Aim to communicate one strong key idea combined with a clear CTA, so that every second drives the message forward. To make scripting even easier, Billo’s Winning Structures help you quickly combine hooks, concepts, and CTAs into engaging, high-converting Facebook video ads. - [How to create UGC Facebook ads?](https://billo.app/faq-items/how-to-create-ugc-facebook-ads/): To create high-performing Facebook video ads, follow these key steps: - [Can I discuss my needs with a Billo representative?](https://billo.app/faq-items/can-i-discuss-my-needs-with-a-billo-representative-3/): Email us at packs@billo.app and we will advise you on your specific situation, helping come up with the best possible solution based on your marketing needs. - [Can I order a bigger Pack?](https://billo.app/faq-items/can-i-order-a-bigger-pack/): If you need a bigger Pack that is not listed in this page, please contact us at packs@billo.app and we will do our best to find a possible solution based on your requirements. - [Where can I view my Billo balance?](https://billo.app/faq-items/where-can-i-view-my-billo-balance/): Log in into your Billo account and click the arrow next to your profile in the top right corner. Then select “Wallet” and you will see the funds you have in your Billo balance. - [Is my pack refundable?](https://billo.app/faq-items/is-my-pack-refundable/): Yes, we offer a money-back guarantee if you are not able to select a creator within 30 days of your first task creation. For larger packs, you can enjoy an enhanced refund policy and get a full refund within 30 days, no questions asked. - [Do the funds in my Billo balance auto-renew or expire?](https://billo.app/faq-items/do-the-funds-in-my-billo-balance-auto-renew-or-expire/): Billo is not a subscription service, no automatic charges will be made on your account. Funds in your balance are valid for 12 months from the day of purchase (the Venture pack is valid for 18 months). Any unused funds you have remaining after a year will expire and are non-refundable. - [How do Billo packs and balance work?](https://billo.app/faq-items/how-do-billo-packs-and-balance-work/): Once you purchase a pack, the funds are added to your Billo balance. You can then use the balance every time you place an order on Billo. - [Will I be able to provide a script and guidance to the creator?](https://billo.app/faq-items/will-i-be-able-to-provide-a-script-and-guidance-to-the-creator/): Yes, Billo allows you to have as much control as you want. You can either choose from our winning structure templates, give creative freedom to the creators, or set up every scene in the video yourself. - [Will I be able to choose the creators I like?](https://billo.app/faq-items/will-i-be-able-to-choose-the-creators-i-like/): Yes. Once you submit your video brief, you’ll be able to hand-pick the creators you like from the ones who apply. - [How can I find creators based on my specific criteria?](https://billo.app/faq-items/how-can-i-find-creators-based-on-my-specific-criteria/): Billo offers an easy process for sorting creators by age, occupation, interests, and even specific details such as what equipment they have, ensuring they match your needs. You can learn more about how to find specific creators in this guide. - [Where can I find the Terms of Service?](https://billo.app/faq-items/where-can-i-find-the-terms-of-service/): Terms of Service of Billo affiliate program can be found here. - [Can I use paid ads to promote Billo?](https://billo.app/faq-items/can-i-use-paid-ads-to-promote-billo/): You can use paid ads as long as you do not bid on our branded keywords (or their misspellings and/or variations). More information about it can be found on our Terms of Service. - [How can I get my affiliate link and marketing materials?](https://billo.app/faq-items/how-can-i-get-my-affiliate-link-and-marketing-materials/): You can find our visuals here and affiliate links can be found on the affiliate network’s dashboard. After joining our program, you will receive a welcome email including all the needed information on how to get started. - [What is the duration of affiliate cookies?](https://billo.app/faq-items/what-is-the-duration-of-affiliate-cookies/): The affiliate cookies are valid for 30 days. - [What is the minimum payment threshold?](https://billo.app/faq-items/what-is-the-minimum-payment-threshold/): The minimum payment threshold is $50. - [When & how do I get paid?](https://billo.app/faq-items/when-how-do-i-get-paid/): We work on 3 different affiliate networks: Tapfiliate, Impact & CJ. Payout terms differ depending on the network. You’ll find more details about payouts on different affiliate networks once you sign up. - [What commissions will I get for sales?](https://billo.app/faq-items/what-commissions-will-i-get-for-sales/): Commission rates start at 20% for first sale. However, we are open to discuss different reward systems based on performance and collaboration. There is no cap on sales or the number of new customers you can bring in. - [Where can I promote Billo?](https://billo.app/faq-items/where-can-i-promote-billo/): You can easily promote us on your website, your social media accounts, or directly to your clients/community. - [Do I need a website to join your program?](https://billo.app/faq-items/do-i-need-a-website-to-join-your-program/): No, having a website is not necessary, although it would help you to have one. Remember that your audience must always click your affiliate link when making a purchase, for the sale to be attributed to you. - [How can I join?](https://billo.app/faq-items/how-can-i-join/): You can join through this page. To join, simply click the "Join now" button or email us at partnerships@billo.app. Reach out to us via email, and we’ll assist you in getting started with the one of the top affiliate programs among UGC platforms. - [What opportunities are available for creators on Billo?](https://billo.app/faq-items/what-opportunities-are-available-for-creators-on-billo/): Creators on Billo can earn through videos, photos, whitelisting, and referrals. Plus, by completing 14 videos and maintaining excellent stats, you can unlock the Premium tier, gaining access to even higher paying offers! - [Do I need to post videos on my social media?](https://billo.app/faq-items/do-i-need-to-post-videos-on-my-social-media-2/): No, you don’t need to post videos on your social media. Just upload them to the Billo app and let us handle the rest. - [How will I get the product?](https://billo.app/faq-items/how-will-i-get-the-product-2/): Products will be shipped to your address at no cost. Receiving them is a part of your reward for participating in the project. - [Can I choose a brand to work with?](https://billo.app/faq-items/can-i-choose-a-brand-to-work-with-2/): Absolutely! You can browse offers from various brands, review their requirements, and apply for the ones that match your style and interests. - [How do I get paid?](https://billo.app/faq-items/how-do-i-get-paid-3/): Once your video is approved, your earnings are credited to your Billo account. Payments are then made twice a month via PayPal. - [Who can become a creator on Billo?](https://billo.app/faq-items/who-can-become-a-creator-on-billo-2/): To become a Billo creator, you must live in the United States, Canada, United Kingdom or Australia and be at least 18 years old. No professional experience or social media presence is required. Your creativity and passion are what matter most! - [Can I add teammates to my brand on Billo?](https://billo.app/faq-items/can-i-add-teammates-to-my-brand-on-billo/): Yes, Billo allows you to add teammates to your brand account, enabling multiple team members to collaborate on tasks, review videos, and manage orders within a single account. Please note, however, that the brand account is created only after you submit your first task. - [Can I request revisions to the video?](https://billo.app/faq-items/can-i-request-revisions-to-the-video/): Yes! If you’re not completely satisfied with your video, you can request edits. You are entitled to 2 rounds of edit requests for each video. Please ensure that your edit requests align with our guidelines to help ensure a smooth revision process. - [How long does it take to receive my video?](https://billo.app/faq-items/how-long-does-it-take-to-receive-my-video/): Video turnaround time typically ranges from 7 to 12 business days. The countdown begins once your product has been delivered to the creator. - [What if I don’t see a creator that fits my needs?](https://billo.app/faq-items/what-if-i-dont-see-a-creator-that-fits-my-needs/): If you can’t find a creator who aligns with your needs, feel free to contact our team at help@billo.app. We can assist in finding a suitable creator from our network or even help edit your task to attract the right talent. - [What are the usage rights for the videos created on Billo?](https://billo.app/faq-items/what-are-the-usage-rights-for-the-videos-created-on-billo/): When a creator submits a video through Billo, they transfer and assign all rights, title, and interest in the content’s intellectual property to the brand. Once approved, the video is yours to use on social media, websites, ads, and any other platforms where you market your brand. Learn more here: Billo Terms of Service - [Can I discuss my needs with a Billo representative?](https://billo.app/faq-items/can-i-discuss-my-needs-with-a-billo-representative-2/): Email us at packs@billo.app and we will advise you on your specific situation, helping come up with the best possible solution based on your marketing needs. - [What video aspect ratios can I order?](https://billo.app/faq-items/what-video-aspect-ratios-can-i-order/): You can choose from aspect ratios 9:16 (portrait) and 16:9 (landscape) aspect ratios. You can also order add-on services with 4:5 (vertical) and 1:1 (square) crops. - [Do you offer editing services?](https://billo.app/faq-items/do-you-offer-editing-services/): Yes, you can add our in-house editing services when ordering your video. All edits are done by Billo motion graphic designers and are personalized for your brand. - [Can I order videos in other languages?](https://billo.app/faq-items/can-i-order-videos-in-other-languages/): You can order videos in English or request a silent video and use it in all countries. - [Is Billo suitable for my product/service?](https://billo.app/faq-items/is-billo-suitable-for-my-product-service/): You can use Billo to order videos for almost any product or service. The main categories that Billo is suitable for are cosmetics, consumer goods, apps/digital services, apparel, health, fitness, food and beverages, children's products, and pet products. - [How many creators are on Billo?](https://billo.app/faq-items/how-many-creators-are-on-billo/): Billo has an extensive network of over 5,000 vetted creators, based in the United States, Canada, United Kingdom and Australia. There is a wide range of demographics, styles, and interests, so you can pick the ones with the background, skills, and equipment your vision requires. You can order videos in English or request a silent video and use it in all countries. - [Can I discuss my needs with a Billo representative?](https://billo.app/faq-items/can-i-discuss-my-needs-with-a-billo-representative/): Please ping us at packs@billo.app, and we’ll guide you through our past experiences with similar companies, analyse your exact situation, and come up with the best possible solution. - [Is it refundable?](https://billo.app/faq-items/is-it-refundable-2/): Request a refund by contacting Customer Support through our in-platform chat or via email at help@billo.app. More on our Refund Policy. - [Where can I see my balance?](https://billo.app/faq-items/where-can-i-see-my-balance-2/): To view your credit balance, simply go to your brand’s Billo account and navigate to the “Tasks” section. There, you’ll find a banner that displays your remaining credits. - [Do packs expire?](https://billo.app/faq-items/do-packs-expire-2/): Credit packs and The TikTok Ultimate pack have a longer validity period of 1 year, starting from the date of purchase. For all other packs, the credits are valid for a period of 3 months, also starting from the date of purchase. - [What packs can be used for?](https://billo.app/faq-items/what-packs-can-be-used-for-2/): Credit packs provide the flexibility to be used for any order on Billo, except for purchasing additional packs. On the other hand, our custom packs are specifically designed to cater to the specific video types, durations, and additional services outlined in the chosen pack structure. - [How do packs work?](https://billo.app/faq-items/how-do-packs-work-2/): After placing an order, you will receive a promo code that should be entered when submitting tasks for videos and additional services included in your pack. The promo code will be displayed upon checkout. How to use promo codes? - [Why Billo packs?](https://billo.app/faq-items/why-billo-packs-2/): Billo packs provide a convenient and cost-effective way to access a variety of video options. Whether you need eCommerce videos, TikTok content, or customized Shopify videos, our packs offer discounted prices and increased value. With packs, you can get more videos while paying less, allowing you to expand your content library and engage your audience effectively. - [How do revisions work?](https://billo.app/faq-items/how-do-revisions-work/): Subscribers can request unlimited revisions or changes from our editors to ensure their content meets their exact requirements. Our goal is your complete satisfaction. - [Can I customize the video template however I want?](https://billo.app/faq-items/can-i-customize-the-video-template-however-i-want/): Absolutely! Our branded video templates are fully customizable, allowing you to add your unique branding elements for a distinctive look. - [How much does Billo+ cost?](https://billo.app/faq-items/how-much-does-billo-cost/): The subscription package is competitively priced at just $499 per month, and you can cancel anytime for your convenience. - [What is Billo+](https://billo.app/faq-items/what-is-billo/): Billo+ is an unlimited editing service that provides subscribers with a dedicated account manager, unlimited editing services, a unique branded video template, unlimited revisions, and unlimited access to a video stock library. - [Can I discuss my needs with Billo representative?](https://billo.app/faq-items/can-i-discuss-my-needs-with-billo-representative/): Please ping us at packs@billo.app, and we’ll guide you through our past experiences with similar companies, analyse your exact situation, and come up with the best possible solution. - [Is it refundable?](https://billo.app/faq-items/is-it-refundable/): No.