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Mastering The Art Of Testimonial Videos: A Comprehensive Guide
Common sense says that creating a testimonial video should be easy. After all, isn’t it just a matter of sitting a customer down in front of a camera and getting them to talk about how wonderful your service is?
Well, unfortunately, it’s not that straightforward. While simple video testimonials can work, campaigns are much more impactful when you really know what you’re doing.
This article explores why you should create testimonial videos and the questions you might want to ask your clients. Then, we run through the steps for creating compelling customer-generated review pieces for your brand and how to get clients to shoot their own content!
10 Examples Of Customer Testimonials That Rock
When it comes to marketing, social proof is everything. If you can get genuine clients waxing lyrical about the quality of your services, you’ll win more customers.
But how do you do it right? Instead of providing endless tips, we thought it’d be better to show you what works upfront. Therefore, this article introduces you to companies that have produced testimonials that rock followed by an explanation of why they are so powerful.
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Why Billo?
See why Billo is the smarter choice for high-performing videos.
Influencers | Production studio | ||
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Cost-effective | |||
Fast | |||
Easy | |||
Customizable | |||
Scalable | |||
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Try Billo now |
“We immediately published the first ad variations with Billo’s recommended structure, we didn't edit anything, and it already worked better than our previous ads. Our ROAS was better and acquisition costs went down. We were able to scale larger because of that.”
+120%
increase in total sales in just two months
+200%
boost in net profit
“Billo's been great for us! I've had clients in the past that don't have any video and they're expecting something fast. I'm not a video producer, but I can tap Billo and get 10 videos for a grand and now we've got our starting toolkit.”
+500%
CPI (Cost per Install) drop
+2.5x
lower CPA when using Billo creatives
“Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.”
+15%
higher CTR for Billo video ads on TikTok
+8%
lower CPA compared to non-Billo ads on TikTok
“Presenting real, everyday people to our customers has made a huge difference. The amount of people interacting with us and looking to purchase our product from these videos has gone up from somewhere between 30% and 50% in the past couple months.”
+10.75%
ROI increase with Billo videos
+5%
increase in conversion rates on pages featuring Billo UGC
Order testimonial videos in minutes
Get authentic testimonial videos in just four easy steps:
1
Decide what you need
Choose between UGC video ads and organic content, select the video details, and decide how many videos you want to order.
2
Create your video brief
Set the number of video variations, pick a product to promote, and select your brief structure.
3
Match with the right creators
Filter creators by demographics, interests, and styles to find the perfect option for your brand and products.
4
Get high-performing UGC videos
Choose from the creators who apply, ship your products if you want, and wait to receive your videos.
More than 5,000 expert creators
Simple pricing, powerful results
Starting at just
$99
per video
Frequently asked questions
How many creators are on Billo?
Billo has an extensive network of over 5,000 vetted creators, all based in the US. There is a wide range of demographics, styles, and interests, so you can pick the ones with the background, skills, and equipment your vision requires.
Is Billo suitable for my product/service?
You can use Billo to order videos for almost any product or service. The main categories that Billo is suitable for are cosmetics, consumer goods, apps/digital services, apparel, health, fitness, food and beverages, children's products, and pet products.
Can I order videos in other languages?
You can order videos in English or request a silent video and use it in all countries.
Do you offer editing services?
Yes, you can add our in-house editing services when ordering your video. All edits are done by Billo motion graphic designers and are personalized for your brand.
What video aspect ratios can I order?
You can choose from aspect ratios 9:16 (portrait) and 16:9 (landscape) aspect ratios. You can also order add-on services with 4:5 (vertical) and 1:1 (square) crops.
How do Billo packs and balance work?
Once you purchase a pack, the funds are added to your Billo balance. You can then use the balance every time you place an order on Billo.
Do the funds in my Billo balance auto-renew or expire?
Billo is not a subscription service, no automatic charges will be made on your account. Funds in your balance are valid for 12 months from the day of purchase. Any unused funds you have remaining after a year will expire and are non-refundable.
Is my pack refundable?
Yes, we offer a money-back guarantee if you are not able to select a creator within 30 days of your first task creation.
Can I discuss my needs with a Billo representative?
Email us at [email protected] and we will advise you on your specific situation and help come up with the best possible solution based on your marketing needs.