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Weekly eCom UGC Examples #1

Arnoldas Rogoznyj
October 7, 2022
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Lack of inspiration, creatively drained, or writer’s block. Whatever you want to call it, we have all you need to create new content. To help you feel inspired for your next UGC project, we partnered with Foreplay.co to give you five high-converting content ideas and UGC examples to get your wheels turning.

1. Hook-Based Audience Targeting

 

Audience targeting in your ads manager is excellent, but you can’t target data points that don’t exist in the platform. Using your hook to filter out the right people will increase your CTR while training the algorithm to find the right people for your product.

This ad starts by directly talking to “curvy girls that wear scrubs” because this is so specific, you can then focus on communicating other pain points2 and USPs relevant to that audience.

2. ASMR Feature Overview

 

ASMR is a captivating trend that uses the audio experience of a product as the hook. During this ad for a phone case, they do clever hooking of your attention with sounds while communicating features and objections of their product.

3. Vlog Style Journey

 

Short vlogs are a popular content type on TikTok – you get a small look into people’s lives and connect with them emotionally as they take you through their day. You can hijack this content type nicely to show the purchasing or ownership journey of your product and how it fits into their daily life.

In this UGC example, we follow the creator on a shopping trip to Walmart (people love watching what others buy) and then transition to using the product.

4. Visual Transformation

 

The best way to sell a product is to show and NOT tell, and showing visual transformation communicates features and trust in your product. This ad displays an impressive hair health transformation as the hook before presenting the product. They then work backward to show how you can experience the same desirable hair transformation.

5. Eye-Catching Transitions

 

The first thing you want to do with your ad is STOP THE SCROLL! Eye-catching transitions (preferably featuring your product) is a great way to do that. In this example, we not only grab the attention of the viewer when she ‘snaps’ the watch band, but we also communicate that they have endless colors and styles.

Discovering More UGC Inspiration

Endlessly scrolling through TikTok is one way to find content ideas like this … but it is defiantly not efficient. All of this UGC inspiration was found using a tool called Foreplay.co that lets you browse over 80,000 curated pieces of inspiration. You can even filter by industry, platform, or format. You can even save ads from TikTok using their Chrome Extension.

Arnoldas Rogoznyj
October 7, 2022

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