See if your Q4 ads beat your category, and what to fix
Add your hook rate, CTR, and ROAS. See where you're ahead, where you're behind, and what to improve before Black Friday.
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What is your industry category?
Pick your category to see its real Q4 benchmarks, when to spend, and what to fix before Black Friday.
Not sure which fits? Pick the closest one.
Pick your category to begin
Your benchmarks, your peak month, and your fixes all appear here.
Apparel & Accessories
Apparel has some of the best Q4 returns out there, and uses that advantage early on purpose, trading return-per-dollar for total holiday revenue as it scales into December, so even the slow months stay profitable.
Add your hook, CTR, and ROAS below to see where you land, and unlock what's actually working in your category this Q4.
Discover how you compare to your category
Enter last year’s Q4 numbers to get your personalized recommendations.
Here’s where you stand against your category
Hook rate
Your opener is lacking behind the category.
Apparel's category Hook Rate sits at the market average, so a lower number is a gap to fix. Test your openers early to take advantage of November's peak, leading with fit or movement to generate interest.
CTR
You're winning the click in a category that peaks late.
Apparel clicks peak in November when people shop for themselves, refreshing their wardrobe for the holiday season. So scale your strongest fit-and-style ads in that window to make the most of the season's shopping spree.
ROAS
You're matching the best ROAS category, so take advantage.
Apparel's high ROAS is meant to be taken advantage of, not protected. Don't be afraid to scale into Q4, as a lower ROAS with higher volume will usually maximize your total revenue.
What your next ad could look like
What to run during each phase
Sept to mid-Oct 2026
Prime & test
Mid-Oct to Nov 26th 2026
Build audience
Nov 27th to 30th 2026
Peak
Dec 2026
Extend
Make this your strongest Black Friday yet
Get authentic creator ads, backed by data and designed to perform in your category.
