Why Video Editing is Essential for UGC Performance?

User-generated content (UGC) is a great way to promote your business through video advertising that feels both authentic and memorable. It can also be useful in getting potential customers to trust your brand, with 84% of consumers trusting brands more readily when they  incorporate UGC into their marketing.

As such, many businesses consider it a crucial aspect of their marketing strategy, especially on platforms such as TikTok and Meta. However, it’s not enough to gather or generate UGC content and hit that upload button; to maximize on the UGC performance, you need to ensure that the content is carefully edited. 

Why Editing is Essential for UGC Performance?

Editing user-generated content ensures that it is as impactful as possible. For example, it allows you to establish a clear narrative thread, capture the attention of your audience, and ensure that it aligns with the rest of your marketing efforts. 

How does Editing improve UGC Performance?

Capturing Attention

We are all guilty of scrolling mindlessly through social media. However, as a marketer, this means that you need to work extra hard to get people to stop and pay attention to your video content. 

One way in which you can achieve this goal is through editing, such as through the inclusion of easy-to-read and custom-designed headlines, dynamic transitions, and even sound effects and backing music. 

See which effects are making ads perform the best on TikTok

Enhance clarity and messaging

Editing can also help to ensure you are conveying your message as clearly as possible. For example, you can use captions or animated subtitles to make the video easier to follow and understand.

This is particularly important when you consider the fact that 60% of users scroll through Instagram reels and stories with the sound turned off. 

Guiding viewer attention

If you want to direct your audience’s attention to a specific point or comment made in the video, this can also be achieved through editing. For example, you could add additional graphics that back up what is being said or make it a little easier to digest.

This can also help to establish credibility, as it means that you’re backing up points with tangible evidence.

Driving conversions

Generally speaking, the purpose of sharing UGC with your audience is to drive conversions. Editing helps you to take this one step further, through the induction of a specifically tailored CTA.

This is because it encourages them to take action after viewing, as opposed to scrolling onto the next video.

How can Billo help?

At Billo, we have years of experience in helping brands generate UGC performance content that drives results. One way in which we achieve this goal is through our bespoke video ad editing services.

When editing on your behalf, we create content that: 

Utilizes the latest trends. Our in-house team of editors have their fingers on the pulse of the latest trends, which allows them to edit videos with this in mind, even when they are unique to a specific platform. For example, we can add trending sound or audio to your video, which means that users are more likely to stumble across your content. 

This kind of platform optimization will also encourage the notably tricky algorithms to work in your favor, which can increase your reach quite considerably. Considering that this is something that many companies struggle with, this can be a real game-changer moving forward.

Stop the scroll. As mentioned above, the biggest challenge you’ll face when it comes to curating social content is getting people to stop and pay attention to what you have to say. Our UGC ads are designed to stop the scroll through the inclusion of custom headlines and a strong hook. 

The latter is particularly important when you consider the fact that videos with engaging hooks have significantly higher view-through rates than those without, due to the fact that they give them a reason to stick around until the end of the video. 

Conveys a clear message. Want to draw attention to a specific section of a video? Or, want to create a lasting impression on your viewers? We’ll help your chosen creator generate (and edit) UGC that is clear and concise, ensuring that you’re getting your message across to your audience. 

By adding subtitles and headings, you can also ensure that your content is as accessible as possible, improving click-through-rates and engagement, while also ensuring that you are not isolating potential customers. 

Combining authenticity with professionalism. UGC feels naturally authentic and trustworthy, especially when you consider that 50% of millennials trust UGC over other forms of marketing. However, without proper editing, it can lack the professional edge needed to enhance your brand’s reputation. Editing also helps to ensure the content aligns with your brand image and the rest of the content shared on your feed.

Drives conversions. Our editors are able to optimize UGC by adding specific, tried-and-tested CTAS throughout the content itself. This compels the customers to take additional action, whether they are heading to your page to find out more about your brand or buying a specific product. 

The Bottom Line

UGC provides a powerful foundation for authentic advertising, which is perhaps why companies are investing more and more into this marketing strategy each year. For example, it is expected to reach a market value of $57.92 billion by 2030.

However, editing is where this kind of content unlocks its full potential. This is because it can boost the UGC performance of a campaign by highlighting accessibility, appearance, professionalism and more, ensuring that it resonates deeply with your audience.

If you’d like to find out more or are ready to start curating UGC that can drive ad performance and help achieve your marketing goals, please do not hesitate to get in touch today. We’d be happy to answer any questions that you may have or to get started right away working on your campaigns together.

Explore our creator database to find what meets your needs