Age of creators
18-70
Average user rating
4.95/5
5,000+ creators ready to elevate your brand
Find top US creators for your niche, hand-picked for exceptional quality and performance on TikTok and Meta.
All categories
Find your perfect creative match
22,000+
happy clients
“We immediately published the first ad variations with Billo’s recommended structure, we didn't edit anything, and it already worked better than our previous ads. Our ROAS was better and acquisition costs went down. We were able to scale larger because of that.”
+120%
increase in total sales in just two months
+200%
boost in net profit
“Billo's been great for us! I've had clients in the past that don't have any video and they're expecting something fast. I'm not a video producer, but I can tap Billo and get 10 videos for a grand and now we've got our starting toolkit.”
+500%
CPI (Cost per Install) drop
+2.5x
lower CPA when using Billo creatives
“Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.”
+15%
higher CTR for Billo video ads on TikTok
+8%
lower CPA compared to non-Billo ads on TikTok
“Presenting real, everyday people to our customers has made a huge difference. The amount of people interacting with us and looking to purchase our product from these videos has gone up from somewhere between 30% and 50% in the past couple months.”
+10.75%
ROI increase with Billo videos
+5%
increase in conversion rates on pages featuring Billo UGC
Why choose a UGC creator?
Here’s how you benefit when you order high-performing Billo videos.
Influencers | Production agency | ||
---|---|---|---|
Cost-effective | |||
Fast | |||
Easy | |||
Customizable | |||
Scalable | |||
Authentic | |||
Ready-to-launch | |||
Try Billo now |
Want to learn more about how UGC creators compare to Influencers? Read more
What is a UGC creator?
A “UGC creator” might sound like a trendy new title, but the concept behind it is as old as the internet itself. A UGC creator is an individual who generates and shares content, often across various online platforms, contributing to the vast universe of user-generated content.
What is a UGC creator?
A “UGC creator” might sound like a trendy new title, but the concept behind it is as old as the internet itself. A UGC creator is an individual who generates and shares content, often across various online platforms, contributing to the vast universe of user-generated content.
UGC creators are currently at the forefront of a shift in how we consume information and make choices.
In a world inundated with marketing noise, UGC creators are the guiding light for those seeking genuine information, advice, and connection. They are the ones who bridge the gap between consumers and brands, transforming the way we discover products, make decisions, and build relationships online.
So, the term “UGC creator” is not just a label but a testament to the evolving dynamics of the digital landscape. These creators are more than content contributors; they are influencers, storytellers, and the champions of authenticity and trust in the digital world.
The Value of UGC
You might be wondering why UGC holds such a pivotal role in the digital landscape, and why it’s considered a game-changer in the world of marketing. Well, the answer lies in three key reasons that underscore the invaluable value of UGC.
1. Authenticity and Trust
In a world where marketing messages bombard us at every turn, trust and authenticity have become the gold standard for any content. UGC creators are the embodiment of this authenticity.
When someone just like you or me shares their opinion, experiences, or reviews, it automatically carries a level of relatability and credibility that traditional advertising can only dream of achieving.
Think about it – when you’re considering a purchase, whose opinion do you value more: a slickly produced commercial or a heartfelt testimonial from someone who’s been there, done that?
UGC creators are the relatable voice that speaks to the heart of consumers, fostering a sense of trust that’s often absent in traditional advertising.
2. Enhanced Engagement
UGC creators are the masterminds behind the art of enhanced engagement. They possess an innate ability to captivate audiences through storytelling, insightful reviews, and relatable experiences.
When they share their content, it’s not just about conveying information; it’s about building connections on a personal level.
Traditional ads may interrupt your browsing experience, but UGC content invites you to be a part of it. It’s like joining a conversation with a friend, sharing experiences, and being part of a community.
UGC creators excel at igniting discussions, sparking emotions, and creating a sense of belonging that’s challenging for traditional ads to replicate.
3. Cost-Efficiency
For brands and businesses, achieving results in the most cost-effective way is always a win. This is where UGC creators shine. They become brand advocates voluntarily, sharing their experiences, thoughts, and recommendations.
This word-of-mouth marketing is a powerful tool, and it doesn’t come with the hefty price tag that’s often associated with traditional advertising content production and promotion.
Companies can save on advertising budgets by letting UGC creators do the talking, as their voices resonate with authenticity and connect more deeply with the audience.
The affordability and high return on investment of UGC makes it an attractive choice for businesses of all sizes, allowing them to harness the power of peer-to-peer recommendations without breaking the bank.
The Future of UGC Creation
UGC has gained recognition as a game-changer in the digital marketing world, and it’s here to stay. Its impact on marketing is undeniable, and the evolving landscape is marked by a few key trends, new digital marketing tools, and technological advancements.
- Video Continues to Reign: Video content is king, and its dominance will persist. Short-form videos, live streaming, and interactive videos are on the rise. Platforms like TikTok, Instagram Reels, and YouTube are becoming the playgrounds for UGC creators. Expect video content to continue its reign in the digital space, connecting creators with audiences in more immersive ways.
- The Shift to Niche Communities: UGC creation is diversifying into niche communities. Rather than catering to broad audiences, creators are targeting smaller, more engaged groups. This shift allows creators to build deep connections with their audiences, resulting in a more loyal and passionate following.
- Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies are opening new doors for UGC creators. These immersive experiences provide unique opportunities for storytelling and interactive content. We can expect UGC creators to harness these technologies to deliver engaging and unforgettable experiences to their audiences.
- Integration of AI and Data-Driven Insights: Artificial intelligence and data-driven insights are becoming essential tools for UGC creators. These technologies help creators understand their audience better, optimize content, and make data-informed decisions. AI will also enable personalized content recommendations, providing audiences with more tailored experiences.
- Authenticity Remains Paramount: The cornerstone of UGC creation remains authenticity. In a world saturated with content, authenticity and trust are more crucial than ever. As the digital landscape evolves, UGC creators who stay true to their values and maintain a genuine connection with their audience will continue to thrive.
UGC Impact on Digital Marketing
The future of UGC creation will continue to reshape the digital marketing landscape. Brands are increasingly recognizing the value of authentic voices, and collaborations with UGC creators will become more common.
UGC-driven marketing campaigns are expected to be a staple in marketing strategies, offering a more relatable and trustworthy way to connect with consumers.UGC creators, in turn, will continue to benefit from their influence. Brands’ investment in UGC creators will result in more significant earning opportunities.
Not only that, as niche communities grow, targeted advertising will only become more precise, leading to better monetization strategies for creators.
In truth, only one thing is for sure – as technology advances and audience expectations evolve, UGC creators will be at the forefront of digital content creation, shaping the way we connect, share, and make decisions in the digital age.
How many creators are on Billo?
Billo has over 5,000 authentic US-based creators, providing you with a variety of options for finding the perfect face for your campaigns.
Is Billo suitable for my product or service?
Billo’s wide selection of creators and flexible order process ensure you can match with the right person and get a video that’s aligned with your brand, product, and goals.
Can I order videos in other languages?
For now, you can only order videos in English. However, there’s a workaround where you can order silent videos and customize them to match your needs.
Do you offer editing services?
Yes! In fact, Billo offers ready-to-launch videos that come with captions, music, transitions, CTAs, and other elements designed to get engagement and drive results.
What video aspect ratios can I order?
You can order portrait (9:16), widescreen (16:9), as well as vertical (4:5) and square crop (1:1) video aspect ratios.
How do Billo packs and balances work?
Billo packs are designed to offer more value and allow you to plan your video budget in advance. Once you order a pack, the amount and a bonus are added to your Billo balance, which you can then use to order videos for 12 months.
How can I find creators based on my specific criteria?
Billo offers an easy process for sorting creators by age, occupation, interests, and even specific details such as what equipment they have, ensuring they match your needs. You can learn more about how to find specific creators in this guide.
Will I be able to choose the creators I like?
Yes. Once you submit your video brief, you’ll be able to hand-pick the creators you like from the ones who apply.
Will I be able to provide a script and guidance to the creator?
Yes, Billo allows you to have as much control as you want. You can either choose from our winning structure templates, give creative freedom to the creators, or set up every scene in the video yourself.
Have a question that is not here?