Under the Hood of Billo IQ: How Data Backed Briefs Are Generated

Traditional creative briefs often leave performance up to chance. Vague prompts, brand speak, and open-ended direction slow down results and lead to inconsistent outcomes.

Data backed briefs flip the script. They embed proven campaign insights – like ROAS, CTR, and Hook Rate, directly into your creative direction. The result? A performance-driven framework that helps creators hit the mark from day one.

In this post, we’ll break down how Billo’s Brief Builder helps brands generate high-performing, data backed briefs in seconds and why this shift matters for scaling with confidence.

TL;DR

• Traditional creative briefs often rely on gut instinct – leading to unpredictable results.
• Data backed briefs use real ad performance metrics like ROAS, CTR, and Hook Rate to shape creative direction.
• Billo IQ delivers 4 brief variations instantly, each tailored to a specific performance goal.
• The built-in AI matches you with creators proven to perform on those metrics.
• This approach shortens the learning phase and boosts campaign outcomes from day one.

What Is a Data‑Backed Brief?

Traditional briefs rely on branding guidelines, aesthetic preferences, or intuition. The result? Creators are left guessing – often missing the mark when it comes to what actually drives conversions.

Here at Billo we created a brief builder that is data-backed with proven results. Translating past ad performance or category benchmarks into creative direction.

Instead of vague prompts, creators receive:

• Pre-tested hook concepts
• High-performing formats (e.g., testimonials, demos)
• Feature priorities based on actual conversion data
• Recommended CTAs with proof of impact
• Guardrails on tone and style that map to performance outcomes

This approach streamlines production, reduces guesswork, and increases the odds of success on the first try. By embedding what’s worked before into every new brief, brands can consistently produce UGC that resonates, converts, and scales.

Inside the Billo Brief Builder – How It Works

The Brief Builder by Billo turns any product page into 4 performance-optimized briefs, each ready to go in seconds.

Here’s how the process works:

1. Analyzing your product URL

All you have to do to begin is adding your product URL into the brief builder. Then Billo scans the page for visuals, copy, positioning, and social proof.

We use this data to understand what your product is and then move onto the next step.

2. Generating 4 data backed briefs

Once the brief builder has a clear idea of what your product is, it uses the top 15% of UGC ads to scour for winning concepts in your niche. This is done while focusing on the highest ROAS, strongest CTR, strongest Hook Rate, and a balanced combination of the three.

Each of the four generated briefs aligns with one of these goals.

3. Matching with the top creators

Lastly, every brief is analyzed for requirements, and the system recommends top creators with proven results within that industry. The matches are based on the previous campaign outcomes to ensure the best possible combination of creator and brief.

You can approve applicants or invite matches directly.

Designed for Performance

Billo’s brief engine isn’t just trained on transcripts – it’s built on the visual, tonal, and emotional dimensions that actually drive outcomes. It considers everything from actor type to tone and setting, maximizing your ad’s chances of success.

Each brief follows a proven format: Hook → Concept → CTA. Here’s what each step means:

• Hook: A bold opener that stops the scroll within seconds.
• Concept: The story or framework that keeps viewers engaged.
• CTA: A clear, tested call-to-action that prompts clicks or conversions.

This structure is ideal for scroll-stopping power and direct response – while still leaving room for creator authenticity. Creators are encouraged to bring their own tone and lens to the execution, maintaining authenticity while staying on brief.

What Sets Billo Briefs Apart

Most UGC brief suggestions are generic – vague ideas, brand-speak, or one-size-fits-all templates. What truly sets Billo IQ apart is how it merges deep performance data with creative flexibility:

• Faster iteration loops – performance data continuously feeds future brief creation
• Trained on top 15% of UGC ads by ROAS, CTR, and Hook Rate
• Powered by data from 326,000+ video ads and $269M+ in tracked spend
• Trained on outcomes, not opinions – the engine learns from high-performing ads and adjusts briefs by goal
• Visual and tonal optimization – briefs guide creators on emotion, setting, and delivery style to match the objective
• Smart Creator Matching – AI surfaces creators with verified results for similar campaigns

The result? Ads that don’t just look good – they perform.

Unlike platforms that hand you a blank template, Billo IQ gives you a guided, performance-driven system. You start with proven structures, tailor them to your campaign, and launch with built-in creative intelligence.

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Data Backed Briefs – The Future of UGC

Data-backed briefs aren’t just a trend – they’re the new standard.

With Billo, you’re not just generating briefs – you’re engineering performance. Each brief is backed by insights from over 326,000+ video ads with $505 million in purchase value generated and $269 million in ad spend, paired with creators proven to deliver results, and optimized for the outcomes that matter most: ROAS, CTR, and Hook Rate.

Instead of guessing what might work, you start with what’s already working.

If you’re ready to build smarter briefs, match with better-fit creators, and scale creative faster it’s time to try the Billo Brief Builder.

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