Partnership ads with Billo

Turn creator IG & TikTok posts into sales

Run the creator’s post as an ad from their profile. The credibility stays with their name, while you keep full control of budget and targeting.

Sign up to get started

Trusted by 22,000+ brands worldwide

Turn creator authenticity into lower CAC and stronger ROAS

Organic creator posting gets your brand into feeds, social search, and everyday conversations to make your brand stand out.

Ads that feel native

Your campaigns look and feel like regular creator content in feed, helping you break through ad fatigue without rewriting the script.

Creator-handle trust

Run ads that show the creator’s name and avatar, so people recognize who’s talking and treat it like a real recommendation.

Stronger performance

Use organic posts as ads to unlock higher engagement compared to running the same creative only from your handle.

Full control, one workflow

Launch and optimize campaigns from your own ad account. Billo handles the creator side, ad codes, and permissions inside the same flow.

See how it works

The faces behind your next winning ad

Health & Wellness

Rosh

5

Canada

Health & Wellness

Chelsea

4.9

United States

Health & Wellness

Brie

4.9

United States

Health & Wellness

Jonah

5

United States

Health & Wellness

Alexis

4.9

United States

Health & Wellness

Taylor

4.9

United States

Health & Wellness

Natalie

4.7

United States

Health & Wellness

Andrew

4.9

United States

Explore creators - it’s free!

How partnership ads work

Order partnership ads in the same flow you use to get creator videos and organic posting.

Select the product you want to feature

Choose the product you want in the creator’s video. You’ll later run it as a partnership ad from their handle.

Set up your video and script

Choose your video basics and turn on Organic posting in the parameters. Use the CreativeOps script generator to generate a data-backed script or drop in your own.

Enable organic posting and partnership ads

Choose the platform you want to run creator handle ads in, and then add partnership ads in the same window. After the creator posts, they’ll share a partnership ads code.

Sign up for free

Make creator marketing your best growth channel

Get started

Frequently asked questions

What are partnership ads on Billo?

Partnership ads let you run paid campaigns from a creator’s handle instead of only from your brand page. The creator uploads the approved video, shares a partnership code with you, and your team uses that code to run ads from their profile in your own ad account.

Do I need organic posting to use partnership ads?

Yes. Partnership ads are added on top of organic posting. When making your video order, you first need to turn on organic posting for the video so the creator can publish it to their feed, and then you can add partnership ads so the creator can share a code that lets you run paid ads from their handle.

Which platforms support partnership ads?

Right now you can use Meta Partnership Ads and TikTok Spark Ads to run creator-handle ads. You choose the platform in the organic posting and partnership ads block when you set up the service.

Who controls targeting, budget, and optimization?

You do. Partnership ads change whose handle appears on the ad, not who runs the media. Your team still sets targeting, budgets, bids, and optimization inside your own ad account.

How do I choose creators for partnership ads?

Browse thousands of vetted creators across a variety of styles and niches. Filter by age, location, appearance, interests and other preferences. Then watch their past videos, review performance data, and pick the exact vibe you want with confidence.

How is pricing set for partnership ads?

There are three parts: the video itself, the organic posting fee, and the partnership ads fee. The video price depends on things like length and editing. Each creator sets their own price for posting the video on their profile for 30 days and an additional fee for allowing you to run ads from their handle.

Can I still use the video on my own channels?

Yes. Once the creator submits the video through Billo and you approve it, you keep the file for your own marketing channels. Partnership ads simply add the option to run that same asset from the creator’s handle.

Turn creator IG & TikTok posts into sales

Trusted by 22,000+ brands worldwide

Turn creator authenticity into lower CAC and stronger ROAS

The faces behind your next winning ad

How partnership ads work

Frequently asked questions

What are partnership ads on Billo?

Do I need organic posting to use partnership ads?

Which platforms support partnership ads?

Who controls targeting, budget, and optimization?

How do I choose creators for partnership ads?

How is pricing set for partnership ads?

Can I still use the video on my own channels?

Experts in