There’s an interesting ad strategy that Facebook encourages you to use, and it’s one that actually works incredibly well for those who have seen sales slip. It’s called retargeting, and it’s all about bringing back customers who’ve frequented your page before.
By utilizing a sequential engagement campaign, you can use retargeting to form a smaller, more engaged audience of customers.
Here’s how you can do this: Find a video ad that has performed well on your page and give it a boost. Once there are plenty of views, create and target specific audiences who watched either a portion, half, or all of the ad with different ads for each of these unique demographics. For example, an online marketing expert Eid Almujaibel has reached 15X ROAS and won Black Friday sales by sequentially retargeting his Video Ads’ viewers.