Organic posting with Billo creators
Start your next campaign in creator feeds
Paid social works best when your customers already know you from their feeds. Get creators to post about your brand on their own socials, boost visibility in feed and social search, and feed the algorithm signals it rewards.
Trusted by 22,000+ brands worldwide
Win trust on real creator profiles
Organic posting by creators gets your brand into feeds, social search, and everyday conversations to make your brand stand out.
Instant authenticity
Feels like a genuine recommendation from someone they trust, not a staged brand moment.
New point of sale
Brief creators, order organic posts, and launch videos with partnership ads in one place.
One easy workflow
Briefing, approvals, posting, and the final file all stay in Billo, not in DMs and random folders.
Early signals for paid
Watch which posts spark real engagement, then turn those angles into UGC ads or partnership ads.
The faces behind your next winning ad
Health & Wellness
Health & Wellness
Cosmetics & Beauty
Apparel & Fashion
Other
How organic creator posting works
Organic posting can be found in the same flow you use to order creator videos.
Select the product you want to feature
Choose the product you want in the creator’s video. You’ll later run it as a partnership ad from their handle.
Set up your video and script
Choose your video basics and turn on Organic posting in the parameters. Use the CreativeOps script generator to generate a data-backed script or drop in your own.
Turn on organic posting
Choose Instagram or TikTok, add your brand handle, and leave additional instructions. The creator will publish the approved video to their feed for 30 days. You can add partnership ads from the same step.
Scale organic winners with creator-handle ads
Partnership ads
Run your ads from creator handles
Turn organic posts into creator-handle ads with Meta Partnership Ads or TikTok Spark Ads, while you keep full control of targeting and budget.
Full brand control with creator handle trust
Native authenticity that breaks through ad fatigue
Reuse top posts as high trust ads
According to Meta data, running partnership ads results in:
+13%
Higher CTRs
-19%
Lower CPAs
+71%
Higher brand lift
Frequently asked questions
How does organic creator posting work on Billo?
Which platforms can creators post on?
How can I find creators based on my specific criteria?
How much control do I have over what gets posted?
How long does the organic post stay live?
Do I still get to use the video on my own channels and ads?
How is pricing set for organic creator posting?
What’s the difference between organic creator posting and partnership ads?
