Introducing Organic Posting: Turn Creators Into a Brand New Point Of Sale

At Billo, our mission is to help brands and creators build partnerships that drive revenue across paid and social.

That’s why we’re excited to introduce Organic posting. It’s a brand new service that allows you to collaborate with Billo creators, hiring them to post the video they make for your brand on their own TikTok or Instagram feed. 

The result? Your message appears in front of a brand new audience, in their voice, with the trust they’ve created, turning them into a brand new point of sale for your business. And you still receive the video to use in your own marketing.

What is Organic posting?

Organic posting is the natural next step in adding more value in the creator-brand relationship. It allows brands to hire a creator to share the video you order on their own TikTok or Instagram feed, providing access to a brand new audience that trusts the creator’s message. 

That turns the creator’s channel into a new point of sale for your brand. The post reaches a ready audience in the creator’s voice and moves people toward action: visiting your product page, adding to cart, and buying.

The video is optimized for organic posting and still yours to use across your channels, including ads. You get real reach through the creator’s audience and a marketing asset you can repurpose.

For teams, this removes extra handoffs. Direction, approvals, publishing, and the final file all live in one workflow. You spend less time coordinating and more time launching.

What you gain

Organic UGC posting adds audience, trust, and momentum to your launches. Here’s how it helps drive results for your business:

1. Immediate reach

Your video appears in a creator’s feed that people already follow. You meet a real audience on day one instead of having to build attention from scratch.

2. Credibility you can’t manufacture

The post comes from the creator’s own account, in their voice, to people who trust them. That familiarity makes your message feel natural and earns engagement that sticks.

3. A new point of sale

The creator’s channel becomes a place where your brand can drive action from a ready community, turning attention into revenue, not just views.

4. Momentum for launches and promos

Announcements land with comments, saves, and shares. You get early signals you can act on while the momentum is fresh, building on your success.

5. Partnership ads

Launch ads on Meta and TikTok from the creator’s handle to create more authentic and engaging content, while maintaining complete control.

(New!) Creator Organic Performance insights

Big news – our Instagram organic performance insights for creators feature is now live! 🎉

Brands can now view a creator’s social performance right in the platform, making smarter, faster decisions easier than ever. This feature builds on Billo’s commitment to data‑backed creator selection.

What you’ll see on each creator’s account page:

• Expected CPV (cost‑per‑view) – a projection of how cost‑efficient their content may be.
• Engagement per reel and views per reel – averages that indicate how their audience interacts with content.
• Audience insights – top countries, top cities, age and gender demographics, follower count, reel reach rate and posting cadence.
• Individual reel metrics – ERV (engagement per view), views and engagement for every reel.

These metrics complement the creative performance data already available in Billo, such as ROAS, CTR and hook rate. Together, they help you find the right creators with confidence and maximize the impact of your organic posts.

How it works

Ordering the Organic posting service fits seamlessly within the Billo workflow and can be done in minutes.

For new videos:

1. Select “Organic video + social posting”
   Open the Billo IQ Brief Builder and choose the Organic video + social posting option.
   
2. Choose a data-backed brief
   Review the suggested briefs and pick the one that fits your goals.
   
3. Set social posting details
   Select TikTok or Instagram, add your brand handle, and include any additional instructions.
   
4. Pick your creator partner
   Review eligible creators and invite the right fit. Use the Organic Performance insights to pick creators with the best results without having to leave Billo.
   
5. Collaborate and launch
   Align in chat, approve the final video, and wait for the creator to post it on their feed. The live link is added to your project, and you keep the video file for your channels.

After video delivery:

1. Select “Manage campaigns”
   Open your Billo dashboard to see the Manage campaigns tab
2. Go to “Videos” and select the “Approved” tab
   Navigate to your videos and the approved tab to see the creator videos you have already approved.
3. Pick your video and “Ask to post”
   See which videos have the option for Ask to post. Here you can select Organic post or Organic post + Partnership ads.

Get started

Reach the creator’s audience on day one and borrow their built in trust. Use Organic posting to give launches and promos a running start with real in-feed engagement. 

Add it in your next Billo project, have the creator publish the video to their TikTok or Instagram, and watch as your announcement reaches an engaged following, turning the creator into a brand new point of sale for your business.

Ready to explore? Login to the platform now