3 Ways Shopify Brands Use Billo + Moast Together to Turn Content Into Conversions

User-generated content (UGC) is no longer just a nice-to-have, it’s one of the most effective tools for building trust, increasing engagement, and driving conversions on your Shopify store.

But collecting UGC is only half the battle.

The next step is making that content shoppable – placing it in the right spots on your website where it can influence purchasing decisions and help visitors move from discovery to checkout.

That’s where Billo and Moast come together to create a powerful one-two punch.

In this article, you’ll learn what Billo and Moast each do, the benefits of working with creators and using shoppable video, and three proven ways to combine both tools on your Shopify store to drive results.

What is Billo?

Billo is a full creator marketing stack that turns creator videos into a scalable marketing channel.

Billo handles the whole process from brief creation to ad iteration suggestions based on real performance data and industry insights. Submit your product link, select from several brief variations, get paired with the best fitting creators and track performance all in one platform.

Types of videos brands commonly create through Billo include:

• Product unboxing
• Reviews and testimonials
• Lifestyle footage
• Feature walkthroughs

Whether you’re just starting with social media video ads or looking to scale, Billo makes the process simple. Leverage the Billo IQ intelligence layer for data-backed insights and suggestions to ensure your creatives perform.

What is Moast?

Moast is a Shopify app that turns UGC into high-performing, shoppable content directly on your Shopify store.

With Moast, you can:

• Showcase creator videos and testimonials in interactive video widgets
• Tag videos with products to make them shoppable
• Feature actual customer ambassadors and their content
• Add video carousels to your homepage, PDPs, or landing pages

Instead of sending traffic off-site to see your UGC, Moast brings it front and center – where it actually influences buyer decisions.

Why brands combine Billo + Moast

Many brands already use Billo to get authentic creator content made for social ads and campaigns. But when you add that same content into Moast, you create a seamless journey:

Fast UGC → Shoppable video → Higher conversions

Instead of only letting content sit on your socials, you can repurpose it right on your storefront. Giving more value from every creator video you produce. Getting better buyer engagement (video increases time on site and reduces bounce) and speeding up the buying decision process (shoppers see real people using your product).

Let’s look at three smart ways to use both tools together.

1. Homepage: Create a high-trust first impression with creator content

Your homepage is often the first stop for potential customers. It’s also where you need to build trust – fast.

Using Billo to source lifestyle content and testimonials, you can easily add Moast video widgets right to your homepage. This could be:

• A rotating carousel of creators showing off your product
• A featured review from a popular creator
• A quick “Why I love this brand” testimonial above the fold

How would this look?

A skincare brand used Billo to get 5 lifestyle videos from creators applying their serum. Using Moast, they embedded a shoppable video carousel on their homepage. Each video was tagged with the specific product shown.

The result?
Visitors spent more time exploring and bounced less frequently, because they saw real people using the product from the jump.

Why this works:

• Builds instant credibility – UGC feels more trustworthy than polished brand ads
• Engages instantly – People pause to watch short videos more than reading blocks of text
• Reduces ad waste – You can repurpose ad content for your storefront

2. Product pages: Influence decisions with demos, testimonials, and real-life use cases

When a visitor lands on a product page, they’re already considering a purchase. This is where creator content can remove doubts, highlight features, and seal the deal.

Billo creators make it easy to source the exact type of content you need for PDPs, like:

• Quick unboxings showing what’s included
• Testimonials from people with specific pain points
• Side-by-side comparisons with other products

With Moast, you embed those videos directly on your PDP in one click. No clunky video players. Just seamless, interactive content your shoppers can engage with.

How would this look?

A fitness accessories brand used Billo to create creator demos for each of their resistance bands. They embedded the videos directly on the PDPs using Moast. Shoppers could watch the bands in action, see size comparisons, and hear quick tips from creators.

The brand saw a 27% increase in conversion rate for pages with shoppable video.

Why this works:

• Shows the product in context – not just what it looks like, but how it works
• Answers objections in real time – “Will it fit?”, “Is it beginner-friendly?”, “What results can I expect?”
• Makes it easier to say yes – Moast’s video widgets include clickable product tags that take users straight to checkout

3. Landing pages: Power campaigns, bundles, and seasonal drops with shoppable UGC

Landing pages are often underutilized when it comes to UGC. But when done right, they’re perfect for storytelling and bundling multiple offers in one place.

You can use Billo to get themed creator content around your latest launch (e.g., back-to-school, holiday, summer essentials). Then, embed that content with Moast, allowing shoppers to browse videos, see tagged products, and buy directly from the page.

Some great ways to use Billo and Moast together include seasonal campaigns, like a holiday gifting guide with creator gift ideas; product bundles, where a creator reviews everything you need for something like glowing skin; and limited drops or collabs, with creators showing off a new color or special collection.

Why this works:

• Packs a stronger emotional punch than static landing pages
• Keeps visitors on your page instead of bouncing off to social platforms
• Boosts AOV by showing multiple products in a single piece of content

Why UGC creators work (and convert)

Working with creators from platforms like Billo isn’t just a way to fill your content calendar, it’s a proven path to higher performance.

Here’s why:

• Social proof sells – People trust other people more than brands
• Creator content feels authentic – Unlike polished ads, creator videos look like what shoppers see in their feeds
• Cost-effective and scalable – Hiring an agency to create 10 videos could cost thousands. With Billo, you can get it done at a fraction of the cost.

According to Nielsen, 92% of consumers trust UGC more than traditional advertising. That trust translates directly to engagement and conversions, especially when the content is placed strategically on your site.

Benefits of shoppable video on your Shopify store

Let’s break down the specific benefits of using Moast to make your video content interactive and shoppable:

1. Increased conversion rates
   Shoppable video gives buyers the confidence they need to purchase, reducing hesitation and increasing on-page conversions.
2. Higher time on site
   Video keeps users engaged longer than static images or text. The longer they stay, the more likely they are to convert.
3. Shorter decision cycles
   When shoppers can see real people using the product and immediately click to buy, they don’t need to go search for reviews elsewhere.
4. Repurposing paid content
   You’re likely already creating videos for TikTok, Meta, or YouTube. With Moast, you can get more life out of that content by embedding it in your store experience.
5. Visual navigation
   Especially on mobile, video content is easier to scroll and consume than multi-step galleries or tabs.

Putting it all together

Let’s say you’re a DTC beauty brand.

• You use Billo to request 5 short videos: two testimonials, one unboxing, and two quick tutorials.
• You upload those videos into Moast, tagging them to the products shown.
• You embed:
  • A homepage carousel for first-time visitors
  • Specific videos on each product page
  • A landing page with a campaign for your new skincare bundle

In just a few hours of setup, you’ve created an experience that educates, builds trust, and drives clicks – all powered by real people.

Want to Get Started Fast? Try Billo IQ

If you’re new to UGC or just want to start seeing results faster, Billo IQ is the easiest way to go from idea to content in days.

Instead of building your own brief or managing multiple creators, Billo IQ does the heavy lifting. Just enter your product link, and Billo’s AI will generate a high-converting brief, match you with vetted creators, and deliver optimized content – fast.

Perfect for:

• Running quick UGC campaigns
• Launching a new product or bundle
• Testing new content styles without the usual overhead
  

Pair that content with Moast’s shoppable video widgets, and you’ve got a powerful, plug-and-play system to turn content into conversions – without slowing down your team.

Learn more about Billo IQ →

Final thoughts: From Creator Brief to Checkout

If you’re already investing in UGC, don’t let it sit in your ad library or social feed.

By combining Billo and Moast, Shopify brands are transforming their storefronts into high-converting, content-rich experiences – without needing a full dev team or production studio.

It’s a simple equation:

Creator content (Billo) + Shoppable placement (Moast) = More trust, more clicks, more sales.

Ready to try Moast on your Shopify store? Start Today For Free