What’s changing in Meta ads and how Partnership Ads fit in
Hear it straight from a Meta partner manager, with Meta's own numbers on Partnership Ads, then see how a DTC paid social lead and an agency founder are using them in accounts like yours.
October 7, 2026
11:00 AM ET / 8:00 AM PT · 60 mins
Online / Zoom
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Free 60-minute webinar. Replay included.
What’s winning on Meta now, from insiders
From the team that builds Meta's ad tools, to the operators with nine-figure budgets, to the agency behind creator ads for Walmart, Amazon and Nike.
Reyna Baker
Partner Manager, Shop Ads & Creative, Meta
Reyna's team at Meta builds the ad systems behind your campaigns, and she'll share what's shipping next for Andromeda and Partnership Ads.
Topic:
What's changing at Meta
Curtis Howland
VP of Marketing, Misfit Marketing
Curtis builds creative testing systems for some of the fastest-growing DTC brands on Meta, with $100M+ in spend managed and five brands scaled past $500M+ combined.
Topic:
Creative testing on Meta
Anish Dalal
Co-Founder, Sapphire Studios
Named to Forbes Under 30 for his work in performance creative, Anish runs the agency behind video ads for Walmart, Amazon and Nike.
Topic:
Scaling creator ads
Understand Meta's new ad engine before your competitors do.
Save my free seatWhat you’ll learn
Here’s how Meta’s ad engine shift affects your ad strategy.
Ad engine changes
What's shifting inside Meta's ad engine, and why setups from six months ago may now hold you back.
Partnership Ads future
Where Partnership Ads sit in Meta's evolving algorithm, and the internal performance data behind them.
Creator-led results
Why creator-handle ads are outperforming brand-handle creative, straight from Meta.
Scaling in practice
How a DTC paid social lead and an agency founder are putting Partnership Ads to work right now.
Donatas Smailys
CEO & Co-founder at Billo
Donatas built Billo from zero to 22,000+ brands and $500M+ in tracked purchase value across Meta, TikTok, and YouTube Shorts. As a managed Meta partner, he'll guide the conversation on what Andromeda, GEM, and Partnership Ads mean for brands building creator ads at scale.
Trusted by 22,000+ brands worldwide
Still running last year’s Meta playbook?
Partnership Ads changed the rules. Catch up in 60 mins.
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