Partnership ads with Billo

Run your best ads from creator handles

Turn your strongest creator videos into ads that run from creator profiles using Meta Partnership Ads or TikTok Spark. Get the trust of a real creator while your team keeps full control of targeting and budget.

The creator’s name and face at the top of the ad

No chasing creators for codes or permissions

Test one video, scale with creators that work

Sign up to get started See how it works

Trusted by 22,000+ brands worldwide

According to Meta data, running partnership ads results in

+13%

Higher CTRs

-19%

Lower CPAs

+71%

Higher brand lift

Turn creator authenticity into higher CTR and lower CPA

Partnership ads put your brand in feed under a creator’s name, with your targeting and budget behind it.

Ads that feel native

Your campaigns look and feel like regular creator content in feed, helping you break through ad fatigue without rewriting the script.

Creator-handle trust

Run ads that show the creator’s name and avatar, so people recognize who’s talking and treat it like a real recommendation.

Stronger performance

Run the same video from a creator's handle and get more engagement at a lower CPA than it would from your own page.

Full control, one place

Launch and optimize campaigns from your ad account, while we handle the creator side, ad codes, and permissions in the same flow.

How partnership ads work

Order partnership ads in the same flow you use to get creator videos and organic posting.

Select the product you want to feature Choose the product you want in the creator’s video. You’ll later run it as a partnership ad from their handle.

Set up your video and scriptChoose the length and format, then build the script the same way you would for any Billo video.

Enable partnership ads Pick Meta or TikTok and add partnership ads. Once the creator approves, you can run the ad from their handle.

One creator video, two ways to run it

Find the right fit based on your needs. Or run them both.

Meta partnership ads

Content & Account level

Instagram and Facebook

Your own Meta campaigns, with the creator's handle on the ad:

Their name on your ad Photo and handle, "Paid partnership with" your brand

Feed, Stories, and Reels From your own Ads Manager, square crop for Feed

One approval, any video Account-level, or a code per post

Reach their followers Target or exclude the creator's audience

Spark Ads

Content level

TikTok

Your targeting and budget behind the creator's own post:

The post is the ad Boosted from their account into the For You feed

Likes stay on their post Every comment and follow keeps building

A 30-day Spark code per post Sent through Billo to TikTok Ads Manager

Profile stays tappable Labelled paid partnership, and viewers can follow

Want to see Billo in action? Get a quick demo.

Hey, I’m Tom! If you’re curious about Billo, let’s hop on a brief demo call. I’ll show you how to turn any product link into instant video briefs and find creators for your category.

Just pick a time that works for you and let’s get started.

Schedule a call

Get more out of every creator video

Post it from their feed, run it as your ad, and put budget behind the winners.

UGC videos

Get ad-ready videos from vetted creators. Every partnership ad stars with a video made here.

Explore UGC videos

Organic posting

Post it from the creator's handle, see what performs, then boost the winners as partnership ads.

Explore organic posting

Frequently asked questions

What are partnership ads on Billo?

Partnership ads let you run paid campaigns from a creator's handle instead of only from your brand page. The creator uploads the approved video, shares a partnership code with you, and your team uses that code to run ads from their profile in your own ad account. Here's a fuller breakdown of how creator partnership ads work.

Why do brands use partnership ads?

The same video performs better with a creator's name on it. Ads from a creator's handle get higher engagement and a lower CPA than the same creative from a brand page, which is what Meta's numbers above show and what these partnership ads campaign results back up.

What's the difference between content and account level partnership ads?

Content-level is tied to a single post. The creator publishes the video on their handle and shares an ad code with you, so organic posting is part of the order. Account-level is Meta only. The creator approves one connection request, no post needed, and you can run any video you've approved from their handle.

Meta Partnership Ads or TikTok Spark Ads?

Both run creator-handle ads, and you pick the platform when you set up the service or after the video is delivered. The difference is that Meta also offers account-level permission, so one approval covers any video you've approved. This guide compares Partnership Ads vs TikTok Spark Ads side by side.

Which platforms support partnership ads?

Right now you can use Meta Partnership Ads and TikTok Spark Ads to run creator-handle ads. You choose the platform in the organic posting and partnership ads block when you set up the service.

Who controls targeting, budget, and optimization?

You do. Partnership ads change whose handle appears on the ad, not who runs the media. Your team still sets targeting, budgets, bids, and optimization inside your own ad account.

How do I choose creators for partnership ads?

Browse thousands of vetted creators across a variety of styles and niches. Filter by age, location, appearance, interests and other preferences. Then watch their past videos, review performance data, and pick the exact vibe you want with confidence.

How is pricing set for partnership ads?

There are three parts: the video itself, the organic posting fee, and the partnership ads fee. The video price depends on things like length and editing. Each creator sets their own price for posting the video on their profile for 30 days and an additional fee for allowing you to run ads from their handle.

Can I still use the video on my own channels?

Yes. Once the creator submits the video through Billo and you approve it, you keep the file for your own marketing channels. Partnership ads simply add the option to run that same asset from the creator’s handle.