30 World-Beating Amazon Influencers For 2024
With over 7 years of e-commerce experience, Agne has mastered the balance of creativity and performance. From guiding social media strategies to crafting high-converting ads, she’s all about results.
Amazon is the world’s largest and most celebrated ecommerce platform. With more than 300 million customers and a brand value of $1.82 trillion, it’s in a league of its own.
However, navigating this behemoth is challenging. With so many products, shoppers, and options for running a store on the site, people get confused.
That’s where Amazon influencers can help. These social media personalities share their love of Amazon and guide platform users who might not understand how everything works. Consequently, they are invaluable for brands, particularly those with stores on the site.
Like stores, Amazon influencers have dedicated pages where they make their product recommendations. These often contain curated lists of the items they like, making it more straightforward for shoppers to find what they need.
Influencers also forward audiences from their social media accounts to their shopping pages on Amazon’s website. From there, they earn commissions from brands whenever they make a sale.
But, as a brand, who should you work with? Well, you’re about to find out. We explore Amazon’s finest influencers from across the spectrum in every niche and category.
1. Chelsey White (Chelsweets)
Chelsweets was once an accountant working in New York but fell in love with baking as a hobby before deciding to pursue it full-time. Her blog and YouTube channel cover various baking tutorials, recipes, and tips, designed to help her followers recreate her magic in the kitchen at home.
Chelsey is a well-known Amazon influencer thanks to her baking equipment and ingredient recommendations. She uses the platform to sell the items she uses in her cooking. Much of her approach is DIY and describes techniques her audience can use at home. Followers don’t need professional equipment for most recipes, so they should be fine as long as they have an oven!
2. TbonesTech
TbonesTech is another certified Amazon influencer who shares exclusive codes in his YouTube videos. Much of his content is unboxing videos, showing his audience products that appear in the store. But he also does reviews.
TbonesTech is well-liked because of his impressive knowledge of products across the spectrum. He knows everything about electronics, photography equipment, lighting, and lenses, allowing him to offer in-depth advice to curious followers.
Working with him is a no-brainer for brands in this niche. His professional reviews ensure his audience hangs on his every word.
3. Jessica Braun
Jessica Brauna is a beauty-focused influencer and rising Amazon star. Her content revolves around skincare products on the ecommerce platform and their usefulness for users. However, she also provides plenty of tips for achieving a perfect, radiant complexion.
Braun’s Amazon page lists some of her top finds for various situations – everything from taking a trip to the beach to cooking in the kitchen. She’s dedicated to finding incredible products nobody else has seen and creating helpful lists for her followers to enjoy.
4. Tiffany Allison
Tiffany Allison is another Amazon influencer with mass appeal. She’s known for offering some of the best giveaways in the business, focusing on style and fashion products.
Allison appeals to the masses because of her neutral outfits and attractive interior design backgrounds for her photographs. She also uses “collages” of items to make it simple for shoppers to find what they want (without having to rummage through dozens of items first!)
5. Jamye Hunter
- Instagram: 10,500 Followers
Jamye Hunter is an up-and-coming Amazon influencer with followers on several platforms. Her categories are fitness, fashion, and beauty with a military twist (due to her experience as an ex-U.S. Army National Guard).
Jamye’s approach to Amazon selling is to be bright, bold, and daring. She carefully curates products from across the range she thinks will benefit her audience and presents them in various categories. Her ergonomic furniture recommendations include posture-correcting tools and memory foam mattresses.
6. Lina Tedesco
Lina (sometimes Selina) Tedesco is another one to watch. The Good Housekeeping author is known for her insightful reviews and expert curation of smart devices, home improvements, toys, and electronics.
Lina earns a commission for the products she recommends via affiliate links. She’s always open about the products she tests and is willing to work with brands she loves. She’s also an avid product tester, offering useful reviews of items to engage her audiences and provide buying instructions. Reviews are always in-depth, honest, and authentic.
7. Harry Pupper
Harry Pupper is one of Amazon’s leading influencers for dog-related products. He loves collecting ideas for happy pups from the store and presenting them to his followers. Even more impressively, he’s a dog!
Harry Pupper-recommended products include canine dental care brushes, prime-dried food products, smart cleaning equipment, pet tech, and hair removers. The influencer also posts videos of dogs having fun and playing with toys in the car.
8. Amanda Reeder
Amanda Reeder is a plus-size fashion influencer helping women find affordable style options on Amazon. Her goal is to help everyone who follows her look their best whether lounging around watching TV or tripping to a top resort.
Reeder is all over social media and runs the Pretty Little Style Blog. She works with Amazon to offer exclusive sizing so everyone can benefit from the tremendous clothing range the ecommerce store offers.
9. Jalissa Queen
Jalissa Queen started her social media journey as a freelance photographer focusing on tech, fashion, and beauty. Now she’s turned it into an effective hustle, describing herself as her audience’s “personal product promoter.”
Jalissa’s main focus is style and accessories. However, she also promotes various electronic gadgets, like RGB gaming controllers, multi-port fast chargers, and handy bottle warmers (for babies).
Jalissa’s presentation is excellent because of her memorable brand colors making her ideal for brands looking for professional-looking UGC content and reviews.
10. Justin Braun
Justin Bruan is another successful Amazon influencer known for promoting construction tools and off-road supplies. He excels in bringing 4x4s and monster trucks to life, entertaining his subscribers every step of the way.
Braun’s primary promotional channel is YouTube where he discusses his DIY adventures and chronicles long road trips. Part-way through his videos, he stops to say a word about the Amazon products he wants to promote.
Most of the items Justin sells are spare parts and accessories for off-road vehicles. However, he also advertises tools and kits for making life better off the beaten track (like shovels and cutting tools).
11. Lindsey Kuzmin
Lindsey Kuzmin is a pet-focused influencer who helps cats and dogs live their best lives. She flogs dozens of animal-related products on the Amazon store to help owners turn their homes into hotels.
Most of Lindsey’s content covers tips on proper pet care, teaching her followers how to look after their animals and give them the attention they deserve. Her popularity stems from her positive outlook and lighthearted demeanor. Animal lovers flock to her whenever they have problems with their prized pet!
12. Devyn Simone
Devyn Simone started life as a dating and matchmaking expert. However, she soon transitioned to Amazon after seeing the sheer number of opportunities on the platform.
Simone promotes various products from security doorbells to eye liners. She’s successful because all her content revolves around providing the things people need to date and love better. She posts décor items for bringing partners home, beauty essentials for looking fabulous, health items to become more radiant, and fashionable clothes to dazzle on dates.
13. Brad Kowitz (UnlimitedRecon)
- YouTube: 612,000 Subscribers
Brad Kowitz is another off-road gear and equipment influencer with an Amazon storefront. He loves selling everything his audience needs to keep going off-road, regardless of what conditions throw at them.
Brad’s main appeal is his personable style and commitment to his lifestyle. While other influencers dip in and out of off-road pursuits, he delves into them with all his might. His YouTube channel is full of adventures, showing him in his element enjoying life off-road.
14. Makoccino
Makoccino is one of Amazon’s most prolific art influencers with millions of subscribers on YouTube and other platforms. She’s famous for her how-to sketching and painting tutorials to help beginners start their artistic journeys.
Interestingly, Makoccino also posts numerous videos on self-expression and motivation. She wants her followers to become more creative naturally. For her, forcing doesn’t work!
15. Rocky Barnes
Rocky Barnes is best known as a travel influencer. She loves adventure and regularly visits distant lands searching for new exciting experiences.
Barners is popular on Instagram because of her inspiring content and stunning photos. However, she’s also practical, showing her followers how to make money while enjoying the globe-trotting lifestyle.
Many products Barnes promotes on her Amazon page are travel-related (as you might expect). However, she also curates home essentials, summer outfits, and home entertainment lines, including ceramics, table dressings, and organizers.
16. Sasha Fierce
- Instagram: 2,600 Followers
Creator of the Simply Fierce blog, Sasha Fierce is a traveler and mom hell-bent on helping her followers discover the most fashionable items for their frames. Her content includes unboxing videos, try-on hauls, and styling tips so her followers can look incredible every day.
Fierce could be a solid brand partner. She’s already worked with numerous big names, including Kiehls, Pretty Little Thing, and Laneige, and she’s willing to work with others wanting to promote their products.
17. Laura Fuentes
Laura Fuentes (or MOMables as she’s known on Amazon) is a family blogger who loves sharing her passion for cooking, health, and wellness with her audience. Everything she recommends on Amazon helps moms in similar situations with packing school lunches, making healthy meals, and cutting down on meal-prep time. As such, she recommends collapsible lunch boxes, small kitchen appliances, cooking tools, Thermos containers, and alternatives to peanut butter.
Brands often want to work with her because of her niche appeal. She offers high-quality recommendations and always introduces new products to her audience gently.
18. Justin Sunseri (JustinLMFT)
Justin Sunseri hosts the Polyvagal podcast and is a popular influencer who focuses on the marriage niche. As a certified matrimony counselor, there isn’t much he doesn’t know about marital relations, making him an appealing partner for relevant brands.
Sunseri mainly promotes instruction manuals and self-help books on Amazon. He wants to provide his followers with resources they can use to overcome their trauma and lead happier, healthier lives. However, he’s also open to promoting new strategies to enable couples to thrive.
19. Jalonda
Jalonda focuses on producing fashion, beauty, and lifestyle content for her fast-growing audience on Instagram. However, she also has an Amazon page where she showcases the products she loves and recommends them to her audience.
Consumers like Jolanda because of her effortless style and fun personality. She always has interesting takes on everyday items, making her one of the most celebrated influencers in the space.
Most of Jalonda’s Amazon content focuses on skincare, makeup, accessories, and swimwear. Sometimes she takes photos with captions of what she recommends, or shoots videos of her testing the products herself.
20. Stephanie Pernas
Stephanie Pernas is another fashion-focused influencer on Amazon. She introduces her audience to her favorite finds and “must-have” outfit ideas for the ultimate look.
Part of Pernas’s appeal is her try-on hauls. These show her followers the fit and look of each item in her collection and the skin tone they complement best.
Brands like Pernas because of her genuine and authentic tone. Companies know that she only gets behind products she believes in.
21. Ashley Marquez
Ashley Marquez of Teach Create Motivate is an influencer focusing on fashion, kids, teaching, and motivation. She believes in adopting wholesome approaches to life and giving her followers the best possible advice.
Marquez’s Amazon page is replete with helpful items for children and families. She recommends webcams (for remote learning), magnetic pockets for whiteboards, classroom shelving, organizers, timers, puzzles, and fun games. As such, almost any brands in the kids, fashion, or education space can work with her.
22. Elle Walker (What’s Up Moms)
Elle Walker’s What’s Up Moms is YouTube’s number one parenting brand. And because of this, she’s the most sought-after influencer in the space with thousands of followers across multiple platforms.
What’s Up Moms focuses on mom gear, kid’s toys, recipe books, and other items families need to raise children. As such, Elle’s Amazon affiliate page is full of recommendations for the kitchen, crafts, and keeping little ones entertained on long road trips.
She also has a special category section dedicated to “mom hacks” – items that save families time and reduce the effort involved in running the household. Favorites include glue guns, easy-release ice cube trays, and anti-slip mats for the bath.
23. Dominique Baker
Dominique Baker is an excellent choice for brands trying to break into the parenting and lifestyle space. The enigmatic influencer has a committed following on Instagram and loves her takes on marriage, motherhood, and daily living.
Baker’s mission is to provide people with products that beautify their lives. As such, she recommends items from across the spectrum, from moisturizing creams to body-contouring gym wear.
Baker also has a dedicated section on the books that she loves. These provide insights into how she thinks and the ideas she finds valuable.
24. Alix Earle
Alix Earle is a big-time TikTok star known for posting her Amazon hauls to her loyal online following. She’s obsessed with finding great new products on the platform and recommending them to her enormous audience.
A significant chunk of Earle’s recommendations are accessories that make life more straightforward and stylish. She’s known for popularizing argan oils, sunglasses, jewelry, cover-ups for bikinis, acne patches, hats, socks, and perfumes.
For this reason, she’s a goldmine for most brands selling on Amazon. Her recommendations carry weight, so earning her favor is incredibly valuable.
25. Jaz Banks (The Ohio Girl Jaz)
Jaz Banks, a.k.a. The Ohio Girl Jaz, is a fashion and beauty micro-influencer focusing on relaxed, boho style. Her mission is to help her audience look great while keeping costs down, making her an ideal partner for budget-oriented brands.
As you might imagine, Jaz’s Amazon page focuses on outfits her followers can try. She skillfully combines clothing options, including crop tops, striped lounge pants, denim sleeveless jackets, and more.
26. Andy Feliciotti (Awesome Stuff To Buy)
Andy Feliciotti is a long-time Amazon affiliate who sells the platform’s products via his blog, Awesome Stuff To Buy. He’s known for rooting out the most exciting products and recommending them to his committed audience. Examples include Carolina Reaper Beef Jerky, Nicolas Cage Bunny pillows, and Alien Xenomorph pen holders.
However, Andy is more than just an affiliate marketer. He’s also an influencer in his own right, offering advice to followers on how they can also sell Amazon products. Those wanting to learn more can sign up for his newsletter or follow him on X and Facebook.
27. Melissa Meyers (The Glow Girl)
- Instagram: 91,400 Followers
Melissa Meyers, known as “The Glow Girl,” is a lifestyle and wellness expert focusing on healthy living, attitudes, and “the good life.” She shares her tips on remaining vibrant and youthful for longer and her methods for dealing with some of life’s challenges.
Meyers has more than two decades of experience in the lifestyle industry and has appeared in numerous publications, including Forbes, MindBodyGreen, and HuffPost. As such, her Amazon page features Glow Girl-certified items for self-care, makeup, skincare, meals, snacks, and home cleaning. These items minimize the use of synthetic chemicals, protecting users from potential harm.
Because of her natural emphasis, Meyers is an ideal influencer for brands promoting clean, sustainable, and healthy products. She’s often the first to jump on the bandwagon with something new in this category.
28. Ryan Mulvany (Mr. Deals)
- Instagram: 50,400 Followers
Ryan Mulvany is a product obsessive. He loves exploring the latest items from top names and sharing them with the world. He also creates helpful demo content for products users might not have seen before (like pill cutters).
The lion’s share of Mulvany’s storefront is unique and intriguing products only he could find. He’s also engaged in mainstream partnerships with numerous brands, including Kate Spade, Cerave, and KitchenAid. Those who look carefully can also find coupon codes, amazing prices, and trending items on Ryan’s storefront and social media channels.
29. Holland Paterno
- Instagram: 119,000 Followers
Holland Paterno is a fashion influencer and stylist known for her incredible fashion finds. She posts her “Must-Have Mondays” on her Amazon Storefront weekly, showing her latest hauls and the products she loves.
Paterno is a suitable partner for brands looking for a micro-influencer who can appeal to a niche audience on TikTok and Instagram (her two primary channels). She likes covering sophisticated fashion, beauty, and home items that appeal to her chic, luxury lifestyle-loving followers.
30. Leticia Gardner
Finally, Leticia Gardner is a mega-influencer with millions of followers across various platforms. She posts primarily on fitness, lifestyle, and fashion, but also discusses family issues and her relationship with spouse Rod Gardner (ex-NFL player). Because of this, many brands want to work with Leticia. Her recommendations include elegant clothing, personalized Crocs, and even cute little items for puppies.
Creative Manager
With over 7 years of e-commerce experience, Agne has mastered the balance of creativity and performance. From guiding social media strategies to crafting high-converting ads, she’s all about results.
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