Knowing they’d be doing a lot of online shopping, people started checking off their Christmas lists early this year, so the time to be expanding your customer list is right now. Start running lead generation ads, and Christmas themed ads early.
Be creative, you don’t need to try to sell your products directly. Try more of a native strategy, use valuable content like blog posts or Christmas gift guides that require customers to provide their email addresses, and show what they are interested in. Continue building up the excitement with email marketing – talk about the Christmas period, invite them to start their wishlists and keep your leads warm.
There is no need to only concentrate on mega-sale dates like Black Friday when CPM’s and competition are huge; start in early November or even late October and do two full months of deals and bundles.