Partnership Ads, Now Live: Run Ads from the Creator’s Handle on Tiktok or Meta

Billo is expanding Organic Posting with Partnership Ads, a straightforward way to take a creator video and promote it from the creator’s handle using your targeting and budget in Ads Manager. 

You keep the trust of a real profile and add the reach of paid, allowing you to run creator-handle and brand-handle ads side by side and move spend to what works best.

What Are Partnership Ads

Partnership Ads are an additional service you can order together with Organic Posting. Add a 30-day, single-post permission as part of your order, then promote the live post from the creator’s handle on Instagram or TikTok. 

This uses content-level permissions (Instagram Partnership Ads and TikTok Spark Ads) and allows you to run ads in Ads Manager with your targeting, budget, placements, and reporting.

Why Brands Use It

Creator posts on their own feed feel native and credible. Partnership Ads let you add paid reach to that same live post without breaking the format that made it work in the first place.

• Lift performance with real-profile trust: Ads from a creator handle feel native and can improve Hook Rate and CTR, especially with cold audiences.
• Faster read, smarter spend: Run creator and brand handle delivery in parallel during the 30-day window, get a clean read on performance, and let that decide your next order.
• Reduce fatigue without reshoots: When brand-handle results soften, you can switch delivery to the creator handle to refresh attention while keeping the proven creative.

You can compare creator-handle and brand-handle delivery side by side, keep budgets and audiences consistent, and move spend to the route that wins. It is a simple way to reach new audiences, fight fatigue on the brand page, and scale what is working without starting a new production cycle.

How It Works

1. Choose Organic Posting. In your order or when you finalize your brief in Billo IQ, select Organic video + social posting to generate four briefs.
2. Add in Additional services (optional). After you select Organic Posting and choose the brief you like, select Meta partnership ads or TikTok Spark ads in the Additional services step, depending on which option you chose for the organic post. This adds a 30-day, single-post permission for the creator handle.
3. Approve the creator. Your creator matches refresh to show profiles that offer this permission. The permission price,set by the creator, appears in your order summary. 
4. Get the code. After the post is live, you will receive the partnership code in the chat for that order.
5. Launch in Ads Manager. Attach the creator’s post using the code and run the campaign with your usual targeting, budget, placements, and reporting.

Best Practices for Partnership Ads

• Prove it in public, then pay to scale: Use Organic Posting to validate the creative before scaling with paid.
  
• A/B test the route: Run the same asset from the brand handle and the creator handle with the same budget, same audience, and then decide which route works best.
  
• Rehire with intent: When a creator performs, bring them back for the next brief, and let Billo IQ recommend similar profiles that tend to win on these types of ads.
  

Try Partnership Ads Today

Open Billo or Billo IQ, select Organic video + social posting, add the 30-day permission to promote from the creator handle, and launch in Ads Manager as soon as the post is live.