Introducing Performance Hub: Get Data-Backed Recommendations for Your Ads

Creatives need to move fast to be successful. But without data insights, you’re left guessing about what will work in the next campaign.

That’s why we’re introducing Performance Hub. It’s a brand-new way to turn your performance data into actionable next steps you can use to quickly identify winners and double down on what works, fast. All in a single, convenient dashboard you can access with a click inside Billo.

What is Performance Hub?

Performance Hub is a workspace for managing every part of your creator ad campaigns, unifying performance insights and data‑backed recommendations in a single view inside Billo. This allows you to move from launch to learning to scale without having to use multiple tools or manually source data.

The system reads real results across a large set of creator campaigns and translates patterns into guidance you can trust, applying them to your ads together with actionable recommendations for each creative you run. This way, the more you ship, the smarter your next round of ads gets.

What you gain

Clarity on what to scale

Open one dashboard and see the core metrics that matter for your creator ads: ROAS, CTR, and Hook Rate. Winners stand out quickly showing you what to scale, and you’ll also see ads that underperform, so you can cut them or make adjustments before they drain more spend.

Performance in context

See how each ad compares to your brand averages to ensure every decision has full context and you know exactly which ads to focus on next. Soon, you’ll be able to compare your ad performance with industry benchmarks as well.

Clear direction for your next ad

Performance Hub turns performance signals into direction. You get guidance on where to scale, what to refine, and what to replace, along with clear next steps that keep momentum, from rehiring a proven creator to inviting new creators or generating a fresh concept with Billo IQ.

How it works

1. Connect your Meta ad account: Bring in your performance data so Performance Hub can read it and guide your next move. It’s read-only, and you can disconnect anytime.
2. Generate a data‑backed brief: Paste your product link and select from four proven concepts automatically paired with best‑fit creators. Each option draws on patterns seen across high‑performing ads in your category so you start from evidence, not a blank page.
3. Produce and launch: Approve briefs, collaborate in chat, and launch your videos. Push assets live on the creator’s profile to gather signals, or go straight to paid if you’re ready to test at scale.
4. Review and act: See results and get personalized recommendations based on performance. Create variations, re‑hire winners, and focus your budget with confidence.

Connect your Meta account to unlock Performance Hub

Connect once to unlock Performance Hub and turn your Billo results into performance-driven creative recommendations:

• Uncover insights on your top-performing Billo ads by ROAS, CTR, and Hook Rate.
• Get data-backed suggestions on which ads to run next and how to improve them.
• Compare your results against industry benchmarks (coming soon).

Privacy and data use

Performance Hub uses read‑only access to your connected ad account. We pull performance metrics to power dashboards, reports, and recommendations while leaving your campaigns untouched. Data may be aggregated and anonymized to improve benchmarks, and no personally identifiable information is shared.

If you lose access or disconnect, your reporting pauses until you reconnect. 

Try Performance Hub today

Find winners fast, scale what works, and cut the rest without wasting your budget. Connect your Meta account to turn your ROAS, CTR, and Hook Rate data into weekly, data-backed creative recommendations you can use to maximize results every step of the way.

Connect Meta to unlock Performance Hub