What is a Digital Creator on Facebook? Your Quickstart Guide

Young people may prefer YouTube, TikTok, and Instagram, but Facebook remains the largest social media platform today, with over 3 billion monthly active users. And while many creators today operate on other platforms, Facebook’s diverse user base and the ability to build communities through groups offer unique advantages as well.

In fact, with its comprehensive Creators platform and the growing emphasis on video content, the platform is trying to shift its presence and offer an experience similar to TikTok or YouTube.

These changes are making Facebook a great place to start creating content. Many new creators are joining the platform, taking advantage of the platform’s features to expand their reach and engage new audiences.

But what does it mean to be a digital creator on Facebook? And can anyone be a digital creator on Facebook?

Let’s answer these and other questions you may have below.

What is a Digital Creator on Facebook?

Creators on Facebook have been around for a long time. Ever since the platform became popular, people have been amassing a following by sharing posts, videos, images, and other types of content that attracted followers with similar interests.

But what does “digital creator” mean on Facebook in 2024?

Well, in essence, a digital creator on Facebook is someone who creates original content rather than reposting it from others. To be a Facebook digital creator, they must also utilize one or several of the content options part of Facebook’s selection. Today, that means text, image, and video posts, as well as Facebook Live Events, Stories, and Reels.

Many creators are using multiple social media platforms to share their work. But a key attribute of a digital creator on Facebook is that they have a following on the platform and are using it as one of the primary ways of sharing their content with followers.

Facebook has made becoming a creator on the platform easier by introducing a new category of users called Digital Creators. It offers additional tools for reaching the right audiences, growing followers, getting paid by Facebook, and even partnering up with businesses.

Where to Find Digital Creators Who Are on Facebook

Discovering new creators on Facebook isn’t as intuitive as on TikTok or Instagram. But there are ways you can find digital creators on the platform who have a strong following and create unique content.

Here are a few methods you can use:

1. Use Facebook’s Search Tools

Facebook isn’t the most convenient social media platform for finding creators. But it does offer a few ways to find digital creators according to your search criteria:

• The Search Bar. The first option is to use the search bar, typing in the names of the creators you already know or keywords related to the themes you’re looking for. With a little digging, you can sort through posts and people, discovering the ones that consistently create high-performing content.
• Trends. If you scroll through Reels and other video content, you will often see trending videos from creators who get a lot of engagement. By checking out different creators based on the type of content they create, you can discover the ones relevant to your market.
• Suggestions. Facebook makes recommendations based on your browsing habits and engagement, so you will eventually start seeing posts and videos that should match what you are looking for, allowing you to discover creators that way.

2. Use Facebook’s Collabs Manager

Since launching its digital creators program, Meta has also introduced the Brand Collabs Manager, allowing brands to connect with creators and craft partnerships that help reach new audiences.

Brands can join the program and then use it to search for creators based on their audience’s country, gender, age, interests, and other criteria. It’s also possible to sort creators based on their follower counts and portfolios.

3. Use Third-Party Search Options

If you can’t find the creators you’re looking for using Facebook’s tools, you can turn to Google or third-party solutions that can help you discover the best creators in different niches.

The most straightforward approach is to use Google and explore creators by niche. You will find articles, lists, and content by creators who operate on multiple platforms and can then check if they have a presence on Facebook as well.

There are also social media listening tools and influencer platforms that (while not ideal) can also help you identify people according to various criteria such as keywords, engagement metrics, follower count, and more.

Examples of Facebook Creators

The best way to understand what a good Facebook digital creator profile looks like is to see examples of the ones that are successful.

Let’s look at a few creators who still manage to use Facebook as an integral platform for reaching their audience.

1. Nas Daily: 22M Followers

Nas Daily, whose real name is Nuseir Yassin, is an Israeli-Palestinian creator who is known for creating engaging videos on Facebook, as well as Instagram and TikTok. Since starting in 2016, Nas Daily has amassed millions of followers using humor and positivity to tell engaging stories about travel, different cultures, and experiences around the world.

He often participates in various challenges, pushing himself to learn new skills, become better, or gain a deeper understanding of different cultures. Whether it’s working out every day for six months, learning about different religions, or even talking about his personal struggles, Nas Daily covers a diverse range of topics in a way that’s authentic and relatable.

2. Manny Mua: 581K Followers

Manny Mua, whose real name is Manny Gutierrez, is one of the leading makeup artist digital creators worldwide, with millions of followers on Instagram and YouTube, as well as a strong presence on Facebook.

The creator started out as the first male brand ambassador of Maybelline and has since leveraged the initial success to create hilarious, engaging, and informative videos on beauty and makeup. While the content focuses on beauty, Manny also uses the platform to spread a positive message of inclusivity, LGBTQ+ awareness, and mental health.

3. Michelle Lewin: 8.4M Followers

Michelle Lewin is one of the biggest fitness models on social media, with a huge following on both Instagram and Facebook. She started as a fitness model and quickly gained a strong following by creating motivational content, videos around her sculpted physique, and fitness workouts aimed to help women reach their goals.

Today, she posts a variety of content on Facebook, including short workouts, moments from her personal life, as well as various fitness brand promotions. She utilizes traditional posts and snappier short-form videos to maintain engagement and attract new fans to her digital creator profile on Facebook.

How to Make Money as a Digital Creator?

Once you build a following, there are many ways to leverage it and make money as a digital creator on Facebook. Facebook paid out $1 billion to creators through the end of 2022, rewarding them for creating content that gets views and engagement on the platform.

Beyond getting money from the platform itself, there are also countless opportunities to forge partnerships with brands and promote their products. You can create sponsored content promoting or reviewing products and get paid either a fixed sum or a percentage of sales.

When you develop skills as a content creator, you can also become a creator on a UGC platform and take jobs creating various video ads for different platforms, including Facebook. This approach doesn’t require you to have a large following and can be used by someone who’s just starting out, as long as the quality of the videos is good.

Influencers vs. Digital Creators

The terms influencer and digital creator often get mashed together and used interchangeably. But these are distinct terms that aren’t exactly the same, with a few key differences that are important to understand.

So, what is a digital creator on Facebook and how do they differ from an influencer?

Well, the main difference between the two is the primary purpose of the videos they create:

1. Content creators are all about the unique content they create, putting its quality, value, and entertainment first and any type of direct monetization second. Creators typically rise to fame by creating content rather than becoming social media figures after they’ve already been famous for something else.
2. Meanwhile, influencers can also create unique and entertaining content for their audiences, but the primary purpose of the social media account is to promote products and brands that they partner with or own themselves. Influencers can often be people who have a following because of their other achievements, allowing them to leverage their following into sales.

Important Note: While these two terms are different, the variety of content created by modern social media figures and the monetization options available to them have blurred the lines quite a bit. With some, making a clear distinction between a creator and an influencer is not easy, as they can shift between the two at different stages of their careers.

How to Become a Digital Creator on Facebook

Almost anyone can become a digital creator on Facebook. At the bare minimum, all you need is a Facebook account and a way to record yourself. You could even build a following by writing posts, but with video content being more engaging, you may need a way to record yourself and edit your videos.

Here’s the process of setting up a Facebook digital creator profile:

1. Create a Facebook profile and turn on professional mode. Go to your profile, tap the menu button, and click Turn on professional mode.
2. Secure your account from unauthorized access by creating a safe password, setting up two-factor authentication, and assigning Page roles to team members.

Beyond the technical details, there are a few steps you’ll need to go through before you can establish yourself as a digital creator and start building your following.

Let’s look at these steps below.

1. Define Your Niche

While it is possible to create a diverse range of content and cover many topics, most new creators will benefit from sticking with a single focus at the beginning of their journey. That will help you hone in on the niche and create more in-depth content that will stand out on the platform.

The good news is that there’s no shortage of options when it comes to niche selection. You can find success covering almost any topic or theme, so the best place to start is to think about what interests you and go from there.

Creating content consistently takes effort and persistence, so it will be much easier if you’re doing something you enjoy rather than something you think will be more profitable or successful.

2. Experiment with Formats

Facebook offers a range of options for creating and sharing content. You can write posts, share images, create long-form and short-form videos, or even do live streams. In the beginning, you should try out different types of content to see what you enjoy the most and what generates the most interest from viewers.

While you don’t need professional equipment, try to follow some of the video content best practices, because today’s social media audiences are used to a certain production quality and will be harder to attract if your videos are not up to par.

Facebook recommends starting with Reels, as they can help you quickly get views and engagement, introducing your content to new audiences and becoming more established on the platform.

3. Interact with Your Audience

A key part of becoming a successful digital creator on Facebook is building a connection with your audience. For that to happen, you need to encourage conversations under your content by responding to comments, adding CTAs that urge people to participate, and recognizing people for their responses.

Live Events are another excellent content format for getting direct contact with your audience. It has a built-in interactive element, allowing you to answer questions, respond to comments in person, and build relationships while simultaneously learning more about what your audience wants.

4. Explore Monetization Options

Facebook offers a variety of monetization options for creators. For example, you can encourage fans to give you Facebook Stars, earning money with each one you receive. You can also join the Performance Bonus program and earn money based on how your content does.

You can also join the Creator Marketplace and partner with businesses to create branded content around their products. It’s also possible to set up partnerships by reaching out to businesses directly or having them reach out to you after you establish a bigger presence on the platform.

Bottom Line

Most digital creators today have their biggest presence on YouTube, TikTok, or Instagram. But Facebook remains a viable option as well, offering a more diverse and larger audience, different content formats, and seamless cross-platform integration with Instagram.

Getting started as a digital creator on the platform is relatively simple. But to build an audience and achieve long-term goals, you’ll need to be strategic about every decision you make, including who you want to reach, what content you want to create, and how you’ll earn money.