Inspiration & Ideas
Creator ad inspiration backed by real performance data
Browse ad examples by Hook Rate, CTR, ROAS, category, or season. Plus hook ideas, angles, and CTAs for your next brief or campaign.
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May 18, 2026
The 5 Winning Patterns Behind Top-Performing UGC Ads
We broke down the structure of our top-performing UGC ads and found five patterns that kept showing up across categories.
More reports and benchmarks
May 27, 2026
CTA Examples for UGC Video Ads
Every one of the five highest-CTR ads used a hard CTA. The instinct to keep creator content soft sim...
May 27, 2026
Hook Examples for UGC Video Ads
Three hook types accounted for over half of all top performers, and the formats most marketers defau...
May 18, 2026
The 5 Winning Patterns Behind Top-Performing UGC Ads
We broke down the structure of our top-performing UGC ads and found five patterns that kept showing ...
From inspiration to benchmarks to frameworks
Industry benchmarks, step-by-step guides for briefs and testing, and more across Creative Insider.
Data & Insights
Know where your campaigns actually stand. Industry benchmarks for CTR, Hook Rate, and ROAS by category and platform, sourced from real creator ad campaigns.
Playbooks & Guides
Your next brief doesn't have to start from a blank page. Guides for hooks, scripts, creative testing, and iteration, built from patterns in real campaign performance.
