Who controls targeting, budget, and optimization?You do. Partnership ads change whose handle appears on the ad, not who runs the media. Your team still sets targeting, budgets, bids, and optimization inside your own ad account.By Lukas|2026-01-05T09:46:35+00:00January 5, 2026|MAIN, PPC tof/mof/bof, SEO, Affiliates, Email (main)|Comments Off on Who controls targeting, budget, and optimization?Share This Story, Choose Your Platform!FacebookXRedditLinkedInWhatsAppTumblrPinterestVkXingEmail About the Author: Lukas