Should I use AI-generated ads instead?
AI-generated ads underperform human ones on both short-term sales and [...]
Should I run UGC ads on TikTok or Meta?
Both, if you buy on both. The same video can [...]
How do I scale ads with UGC?
Order several videos at once instead of one at a [...]
What are UGC ads?
UGC ads are paid ads made from video filmed by [...]
Meta Partnership Ads or TikTok Spark Ads?
Both run creator-handle ads, and you pick the platform when [...]
What’s the difference between content and account level partnership ads?
Content-level is tied to a single post. The creator publishes [...]
Why do brands use partnership ads?
The same video performs better with a creator's name on [...]
How often should creators post?
There's no set schedule. Most brands start with a few [...]
What’s the difference between organic and paid social?
Organic posts live on the creator's profile and reach their [...]
What is organic posting?
A creator posts your approved video on their own Instagram [...]
