The 33 Top Financial Influencers For Brands

Companies operating in the financial space need influencers who can share their message with a broader audience.

But where are you supposed to find such people?

Fortunately, this post can help. It runs through the top influencers on YouTube, X, Instagram, and TikTok and what makes them special.

Top Financial Influencers On YouTube

Financial influencers on YouTube often make in-depth, long-form videos discussing their thoughts on everything from savings to the macroeconomy.

Here’s who you should be following on the well-known video platform:

1. Ryan Scribner – 824,000 Subscribers

Ryan Scribner is an engaging and successful financial influencer on YouTube. His book From Side Hustle to Main Hustle to Millionaire sums up the content he likes to post on his channel.

Much of his work concerns cryptocurrency and the ongoing wealth transfer from those who don’t own tokens to those who do. However, he also covers wider issues around building wealth and launching a successful business.

Scribner doesn’t entertain conspiracies, which is helpful for mainstream brands. And he covers a broad array of issues, allowing companies to use him to target a wider audience.

2. Jeff Snider (Eurodollar University) – 98,600 Subscribers

Jeff Snider is a macroeconomic commentator who follows the latest economic and fed developments in real-time. If there’s a trend worth watching, he’s the man who will cover it!

Some of Jeff’s content predicts what might happen soon while other pieces are commentaries on what is happening now and how investors can respond. However, he is quite technical and assumes some prior knowledge of economics from his followers. Therefore, he is ideal for brands targeting highly educated audiences keen on discovering what will happen next.

3. Ankur Warikoo – 4.65 Million Subscribers

Ankur Warikoo is another top financial influencer on YouTube who advises people on the mistakes they might be making with their cash. He believes it is possible for anyone to vastly increase their income by investing smartly but he also cautions against making mistakes.

Much of his YouTube content covers the every-day financial issues that matter to most people. These include paying off mortgages sooner, sticking to a long-term plan, and making more money by upgrading careers. However, most of his advice focuses on the Indian market, meaning he isn’t particularly useful for brands looking for Western audiences.

4. George Gammon – 522,000 Subscribers

George Gammon is an entrepreneur-come-financial influencer. He makes videos covering the latest macroeconomy and stock market trends to help his followers make better investments. His content always has a fun and interesting twist, keeping people wanting to know more about financial markets hooked on his channel.

Gammon isn’t afraid to take contrarian views on some topics, disagreeing with other economic actors like the Treasury and the Fed. He also runs the Rebel Capitalist newsletter, introducing his followers to the techniques they can use to thrive in turbulent market environments.

5. Patrick Boyle – 760,000 Subscribers

Patrick Boyle is an Irish finance expert, hedge fund manager, and university professor. Early in his career, he cut his teeth in investment banking and now uses his YouTube channel to present sound advice on investing and winning in challenging market environments.

Boyle’s presentation is honest, concise, and insightful. He isn’t afraid to address complex issues and explain why markets don’t always behave how people expect. He’s also good at getting into the psychology of his audience and understanding the points they want him to explain.

Boyle is a safe bet because of his immense background and experience. If anyone understands the economy, he does.

6. Ben Felix – 375,000 Subscribers

Ben Felix is a portfolio manager and head of research at PWL Capital, a Canadian investment firm. His philosophy of rational markets permeates his well-researched, high-level content.

His primary focus is on the value of factor investing, a data-driven approach investors can use to improve risk-adjusted returns by weighting their stock market allocations. Much of his advice is common sense and aimed at preventing people from making mistakes and losing money short- and long-term.

Whether the underlying assumptions forming Felix’s view of the world are valid remains to be seen. However, he always backs up his advice with empirical studies, showing his audience the path to long-term wealth-building.

7. How Money Works – 1.14 Million Subscribers

Understanding economics and finance is notoriously challenging. Even the so-called experts get it wrong.

That’s why How Money Works is such a valuable channel for brands. It offers educational content that helps people understand careers, business, and wider economic issues.

The amazing thing about How Money Works is that every video is compelling and makes you want to watch it. Many pieces of content have provocative titles like “Here’s Why You Want a Really Boring Job” and “If AI Takes All Our Jobs, Who’s Going To Buy Everything?”

What’s fascinating about How Money Works is how candid it is. Viewers feel like they are getting real insights into how the world works, giving it more fans than most other finance channels on YouTube.

8. Joseph Hogue (Let’s Talk Money) – 641,000 Subscribers

Joseph Hogue is another significant figure on the YouTube finance influencer circuit. He aims to give his viewers the financial future they deserve by offering sound advice on what to do with their money.

Most of his content covers the stock market and where viewers should invest. However, he also covers simple investing concepts and whether to buy specific stocks, like Tesla and Nvidia.

9. Ramit Sethi (I Will Teach You To Be Rich) – 617,000 Subscribers

Ramit Sethi is the author of I Will Teach You To Be Rich, a best-selling book sharing his secrets to becoming a multi-millionaire. Much of his content covers the processes people should adopt to become rich and how almost anyone can get the finances of their dreams with a few simple behavior changes.

Ramit doesn’t make becoming a millionaire appear easy – he admits work’s involved. But he points out that working harder isn’t always the best policy. Instead, people should use leverage to get ahead.

Given Ramit’s sound advice, he’s another influencer brands should be using. His insights are potent and worth pursuing once understood by audiences.

10. TruFinancials – 93,000 Subscribers

TruFinancials takes a different tack. Instead of discussing the economy, personal finance, or stocks, it shows viewers how to use financial apps.

This clever concept is a marketer’s dream. Everything TruFinancials produces is neutral, yet helpful, engaging, and inspiring. Tutorials cover using PayPal, Cash App, Acord, Apple Wallet, Robinhood, and more, covering every question users might type into YouTube’s search bar.

As a micro-influencer, TruFinancials is also suitable for smaller brands. Every video gets several thousand views – about right for solopreneurs and startups.

11. Doug Hoyes (Debt Free In 30) – 16,600 Subscribers

Doug Hoyes founded the podcast Debt Free In 30 several years ago, and posts videos of his conversations on YouTube. He believes that debt and leverage aren’t a sound path to financial freedom and that people should seek alternative means of building wealth, going against the advice of other finance gurus.

Doug doesn’t have a massive YouTube following, but his content is thought-provoking and engaging. He covers numerous topics like whether people should pay off debts before investing and what scams people need to look out for in the financial world.

12. Robert Kiyosaki (The Rich Dad Channel) – 3.36 Million Subscribers

Robert Kiyosaki is one of the most famous financial influencers in the world and the author of Rich Dad, Poor Dad, a New York Times best-selling book.

People love Kiyosaki for his outspokenness on money and his ability to explain why so many individuals remain poor their entire lives. He believes the answer to wealth creation is using debt and reducing taxes. Audiences need to adjust their mindset and look at money differently, not as something to earn, but as something to make.

Top Financial Influencers On Instagram

Financial influencers on Instagram have less space to introduce their ideas. As such, they appeal to audiences that prefer shorter, snappier approaches to financial education.

So, who’s on the platform?

13. Taylor Price – 106,000 Followers

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Taylor Price is a money influencer on Instagram who believes people should financially thrive, not just survive. As the author of the Only Finance newsletter, she has appeared on top broadcasters and news channels to discuss the economic issues of the day.

Gen Z likes Taylor because of her “activist” approach to financial health. She’s not afraid to help teens and young people out of debt ruts, showing them the way to freedom.

14. Tiffany Aliche (The Budgetnista) – 658,000 Followers

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Tiffany Aliche is active across social media, but particularly on Instagram where she spends a significant chunk of her time talking to her followers.

Aliche focuses mostly on student loans and how to achieve a dream life financially. However, she also believes in spreading economic opportunities to more people, making her an excellent option for brands wanting someone to promote social causes.

All the advice on Tiffany’s channel is down-to-earth and practical. Her mid-week reminders are helpful instructions to keep followers on the path to financial freedom.

15. Delyanne Barros (The Money Coach) – 279,000 Followers

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Forbes contributor and CNN host Delyanne Barros, also called The Money Coach, is another financial macro-influencer. She’s suitable for brands wanting to champion a progressive agenda.

Furthermore, most of her content is clever and click-worthy. She asks questions like, “Does wealth correlate with selfishness?” and “How much is an apartment in Portugal?”

16. Tonya Rapley (My Fab Finance) – 204,000 Followers

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Tonya Rapley hosts My Fab Finance, an Instagram account aimed at Millennials wanting to improve their finances. She’s already worked with top sponsors, including Allstate, Fannie Mae, and State Farm, thanks to bridging the gap between consumers and brands.

Part of her appeal is her ability to help people navigate the social world of having money. For instance, she often recommends people delete tempting fashion apps that encourage them to spend too much money as well as advice for wealthier people who want to establish proper money boundaries.

17. Humphrey Yang – 613,000 Followers

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Humprey Yang is another famous finance influencer with a significant presence on Instagram. He’s loved for his informative and educational content which covers everything from building wealth to making better purchases.

Yang also has serious credibility. He built a million-dollar business from scratch at 29, providing him with the immense experience he shares with his followers.

18. Kevin O-Leary – 1.3 Million Followers

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Watch-obsessed Kevin O’Leary is another massive influencer worth considering. The Canadian businessman is always in the news and keen to provide his followers with business advice on being successful.

Some of his commentary is financial, but he isn’t afraid to veer off into the political world now and then. He also sometimes posts lifestyle content, including cooking (one of his favorite pastimes).

Top TikTok Financial Influencers

Here are our picks of top financial influencers on TikTok:

19. Vivian Tu (Your Rich BFF) – 2.5 Million Followers

Vivian Tu is another leader in the financial space with over 2.5 million followers to her name. Her advice is rapid-fire but always relevant to her engaged audience.

Part of her appeal is her ability to react to what’s happening right now. She isn’t afraid to tackle the latest news, like the stock market crash or the Fed raising interest rates. However, she also discusses practical matters, like how to get a security deposit back from a landlord and save money on designer purchases.

20. Mark Tilbury – 7.2 Million Followers

Mark Tilbury is a successful self-made millionaire who posts meme-worthy clips on Instagram to complement his other channels. He’s known for pulling himself up by his bootstraps and eventually achieving success despite never finishing school.

Tilbury’s most engaging content discusses the behaviors that turn people into millionaires. He understands the psychology and actions behind the process and what regular people must do to join him in money heaven.

21. Nick Meyer (Nick Talks Money) – 837,000Followers

Audiences interested in building generational wealth love Nich Meyer. His upbeat message is a breath of fresh air for those looking to stay up-to-date with recent financial developments.

Nick provides financial advice in the form of question-and-answer sketches (often involving wigs). The Socratic dialogue makes it more straightforward for audiences to understand his core points.

22. Josh Rincon – 506,000 Followers

Josh Rincon is one of the most popular finance influencers globally. Again, audiences love him for his engaging style and ability to boil complex concepts down to simple soundbites.

While he appears on other social media platforms, he has a significant TikTok following. He covers topics like how to hack Amazon Prime for savings and what to do when transferring assets.

23. John Eringman – 1.3 Million Followers

Is there a cheat code for wealth? John Eringman thinks so. He believes that becoming a DINK – “dual income, no kids” is a recipe for financial freedom in the over-taxed, over-regulated West.

However, while this concept is his central thesis, he also explores other themes. Top-performing content on his channel includes where a “middle-class” income starts, and how to turn on automatic payments.

Brands like John because of his ability to communicate with his followers. He’s authentic and passionate about what he does, which is why so many people choose him as their financial guru.

24. Timi Merriman-Johnson (Mr Money Jar) – 6901 Followers

Brands looking for a smaller influencer to spearhead their message should consider Timi Merriman-Johnson, also called Mr Money Jar. He’s an award-winning creator and qualified financial advisor, offering informed advice on what to do with spare cash.

Interestingly, Merriman-Johnson combines financial content with lifestyle-related posts, bringing everything together into a cohesive whole. He even offers dating advice!

25. Emma Edwards (The Broke Generation) – 6534 Followers

Emma Edwards is another nano influencer, author of Good with Money, and host of The Broke Generation podcast. She’s good at picking up on trends in finance and highlighting them in her work. For example, she recently did a show on the out-of-control cost of hen parties. She also talks about food staples worth buying (because of their value for money) and how to adjust an unhealthy relationship with clothes (i.e. purchasing new ones every week).

Emma is suitable for some brands in the finance sector because she has the attention of her audience. She’s always bringing new concepts to life, allowing her to improve lives and facilitate healthier finances for more people.

Top Finance Influencers On X

Lastly, here are some of the top finance influencers on X.

26. David Faber – 280,400 Followers

David Faber is famous for being a news analyst for CNBC. But that doesn’t mean he has nothing to say about money and finance on X. He covers financial news and provides mainstream punditry for his followers on the platform.

Given his broadcasting success, Faber is a safe bet for brands looking for someone who can explain complex topics in simple language. He isn’t as inflammatory as other financial influencers and has a habit of providing calm and candid advice.

27. Liz Ann Sonders – 423,000 Followers

Liz Ann Sonders is another personality worth following on X. As chief investment strategist at Charles Schwab, she knows everything there is to know about the latest market trends.

We like Liz Ann because of her penchant for sharing graphs and charts. She uses them to break down her arguments and show audiences what she means when explaining the data.

28. Barry Ritholtz – 222,900 Followers

Barry Ritholtz is another X influencer who should be on your list. He’s the CEO of Ritholtz Wealth Management and has a massive sway over his audience, making him among the most interesting financial commentators for brands.

Ritholtz is successful because of his ability to curate content and reel people with hook-laden content. He always knows what to say to pique his audiences’ interest and get them fired up about what he’s doing. Storytelling is his superpower.

29. Matt Levine – 309,200 Followers

Matt Levine is popular because of his role as a Bloomberg Opinion columnist and his Money Stuff newsletter and podcast. People interested in finance-related matters like Levinbe because of his unique insights and ability to put a spin on things.

30. Unusual Whales – 1.8 Million Followers

Unusual Whales is an expert at taking tough-to-understand content and making it relatable for the average person. The account breaks down complex financial information into smaller chunks, allowing users to grab the information they need and get on with their day.

Unusual Whales doesn’t focus much on commentary or opinions. Instead, its creators designed it to get information out to people rapidly. For this reason, the account doesn’t have much character. But it does offer helpful updates for those heavily engaged in financial markets.

31. Aswath Damodaran – 399,600 Followers

Aswath Damodaran is a professor of finance at the NYU School of Business. He provides informed, professional advice on the likely direction of market activities.

Damodaran is known as the “dean of finance,” owing to his expertise in corporate valuations. He seems to have a sixth sense when it comes to knowing if a company is overvalued and what that might mean for investors.

32. Ray Dalio – 1.4 Million Followers

Ray Dalio is the founder of Bridgewater Associates, one of the most successful hedge funds of all time. He’s known for his macroeconomic prognostications and belief that society is entering a dangerous period of change.

Dalio’s insights are unique in the financial community because of the way he views the world. He’s interested in ultra-long-term cycles and how they influence markets, not day-to-day noise.

33. The Swedish Investor – 5,800 Followers

Finally, The Swedish Investor is another X influencer well worth checking out. The person behind the channel is anonymous, but that doesn’t mean he doesn’t offer great advice. (Brands wanting to work with him should send him a DM). He provides followers and readers with practical advice on their finances and also contributes a deeper analysis of significant stock market events. He also has a smaller following, reducing his fees.