Game-Changers: The Top Influencers For Your Brand From The Gaming World

Video games are popular, but influencers streaming and commenting about them are more so. Moreover, many of these social media personalities have eye-watering follower numbers, with some in the hundreds of millions.

For brands, this popularity is fantastic news. It means gaming influencers give you more reach than virtually any other category.

So, without further ado, let’s take a look at the top gaming influencers by platform:

Top Gaming Influencers On YouTube

1. Jose Antonio Vargas (Angry Joe) – 3.28 Million Subscribers

Angry Joe (and “Other Joe”) are American gaming enthusiasts who have produced high-powered reviews of top titles for over a decade. (The pair reviewed Elder Scrolls: Skyrim when it came out in 2011!) Their content is a mixture of raging, shouting, and funny satirical skits mocking games they don’t like.

However, despite the comedy, Angry Joe is one of the most authentic gaming influencers out there. He never minces his words and always speaks truth to power. His reviews of AAA titles and movies are always in-depth, leaving no stone unturned.

2. Dennis Duhamel (Force Gaming) – 1.03 Million Subscribers

Force Gaming was one of the first YouTube channels to review video games. Run by Dennis Duhamel, a passionate gamer and someone who doesn’t pull punches, it provides helpful insights to gamers who aren’t sure which titles to buy.

Duhamel began his YouTube adventure playing run-throughs of StarCraft 2 over 14 years ago. Since those early days, he’s built a massive following of over 1 million subscribers despite his understated style.

3. Toby Games – 6.16 Million Subscribers

Toby Games is another popular YouTube channel run by Toby Turner. The channel mainly covers “let’s play” content and game reviews, with comedy elements thrown in for good measure.

What’s nice about Turner is how he reviews games ranging from tiny indie titles to blockbuster AAAs. He isn’t afraid to introduce his audience to something new if he thinks they will benefit.

Toby Games used to focus exclusively on video games. However, it is shifting toward personal projects and fanmail, offering more branding opportunities.

4. Ajay Verse (Total Gaming) – 42.8 Million Subscribers

Total Gaming’s Ajay Verse is one of the best-known gaming YouTubers on the platform. With over forty million subscribers, he has a massive fanbase for brands to tap into.

Total Gaming’s primary audience is Indian. However, it now has high-income followers from across the globe. Subscribers like Ajay’s engaging style and ability to cook up new ways to make his content entertaining. The channel also has numerous qualities brands appreciate, like professional production values and strong growth over time.

5. Noobert – 97,300 Subscribers

Noobert is a smaller channel that covers playthroughs of its owner’s favorite games, making it ideal for brands looking for a micro-influencer to plug their products. A significant chunk of the channel’s content explores Rimworld by Ludeon Studios. The game, released in 2013, has a massive cult fanbase thanks to its procedural generation and dynamic storytelling elements. Noobert focuses on various aspects of the game, such as modding, social dynamics between colonists, and base-building/management to keep audiences entertained.

6. Mark Fischbach (Markiplier) – 36.8 Million Subscribers

Mark Fischbach has another of YouTube’s most popular gaming channels with more than 36.8 million followers. Much of his content centers on Let’s Play videos of horror and indie titles (plus most AAA releases). However, he sometimes engages in various gaming challenges with other social media personalities.

Markiplier’s success comes partly from his high-energy style, which social media audiences love. The enthusiasm he displays is genuine and part of his character, making him more authentic than mega influencers who copy his style.

7. Daniel Robert Middleton (DanTDM) – 28.9 Million Subscribers

Daniel Middleton, also known on YouTube as DanTDM, is another highly successful British gaming influencer. He’s famous for his epic commentaries and coverage of some of the last decade’s most viral titles, like Minecraft and Pokemon.

Dan began his gaming career streaming games on Twitch. However, he saw an opportunity to move to YouTube to introduce his content to a wider audience a few years ago.

Since the move, he’s earned various accolades, including a Guinness World Record for his dedication to Minecraft, and a Diamond Play Button for his enormous YouTube following.

8. Evan Fong (VanossGaming) – 25.9 Million Subscribers

Evan Fong, the owner of VanossGaming, runs another highly successful YouTube channel. The live-streaming giant focuses on creating gameplay videos with added comedy elements to keep audiences engaged and wanting to watch more. Garry’s Mod, Grand Theft Auto V, and Among Us get the lion’s share of the coverage on his channel. However, he also plays other games, often with a twist.

Brands like Fong’s channel because of the mixture of humor and dedicated fanbase it offers. VanossGaming collaborates with other parties, including other YouTubers if it improves his content.

9. Tyler Blevins (Ninja) – 23.8 Million Subscribers

Tyler Blevins is another high-profile YouTube-based gaming influencer with an enormous following. His specialist titles include Fortnite, Warzone, and Valorant Live which come to life thanks to his goofy, energetic personality. Interestingly, Blevins’s father played video games at a professional level and now he is following in his footsteps, with many recognizing him as the best Fortnite player on the planet.

Like other influencers on this list, Tyler began his journey to fame on Twitch. But he soon saw the opportunity to move to YouTube to entertain a bigger audience.

Brands like him because of the sheer engagement levels he generates. In fact, he’s so inspiring, he was the first non-music channel to grow from 1 million to 10 million subscribers in less than 100 days.

10. Imane Anys (Pokimane) – 6.63 Million Subscribers

Imane Anys is another YouTube gaming influencer with a massive following. She’s popular because of her approachable and friendly demeanor, and ability to create engaging content on games people have been playing for years.

Pokimane’s most popular videos focus on gameplay highlights and challenges. However, Anys isn’t afraid to lock horns with the rest of the gaming community if it means entertaining her fans.

The good news for companies is she is also commercially active, selling merchandise, clothing, and accessories to her fans. She has a positive attitude to commercial partnerships, making her easy to work with.

11. Felix Lengyel (xQc) – 2.35 Million Subscribers

Felix Lengyel’s channel xQc is another top target for brands looking for effective influencers in the gaming space. Again, he’s known for being highly energetic (somewhat hyperactive) and engaging, with unfiltered streams comprising the bulk of the content.

Much of Felix’s work centers on Overwatch (by Blizzard Entertainment), Minecraft, and Among Us. Audiences love watching him try new ideas in sandbox environments and reacting to what happens on-screen.

xQc is also a big shot on Twitch and has millions of followers. He’s just so entertaining, which is why so many brands are interested in working with him.

12. Rachel Hofstetter (Valkyrae) – 4.09 Million Subscribers

Rachel Hofstetter is another Twitch gamer who later made the transition to YouTube. Again, she focuses on live-streaming games with staying power like Fortnite, Valorant, and Among Us, introducing her followers to a new gameplay angle every time.

Brands like how Hofstetter is a woman with a strong, relatable personality that appeals to male audiences. She’s always authentic and unafraid to let her personality shine through her signature style.

13. Timothy John Betar (TimTheTatman) – 5.43 Million Subscribers

Foul language, simulated aggression, and lots of shouting – that’s what you get on Timothy John Betar’s channel! But that’s what some brands want.

Most of Betar’s content is streams and esports. However, he also offers plenty of branded content (and has partnered with companies like Monster Energy in the past).

Sometimes, he also branches out into other areas, like reaction videos to funny TV shows. He’s always entertaining and engaging, constantly amping up the energy on his channel to draw in new followers.

14. Maximillian Miles Christensen (Maximillian Dood) – 1.74 Million Subscribers

Maximillian Dood focuses on less-played titles like Street Fighter, Tekken, and Mortal Kombat. He’s known for his strong community and constant shouting during gameplay. Most of his content is tutorials, reviews, and live streams, and he often brings guests onto his show for back-and-forth banter during play.

However, he shines in making his audience feel welcome on his live streams. He generates more loyalty and engagement than almost anyone else thanks to his chatty style and understanding of human emotions.

He also has interesting series on his YouTube channel, like “BOSS RAGE! Hardest Difficulty Fighting Games!” and “Fighting History” where he and his co-host Benny run through famous titles like Rise of the Robots and Star Wars.

15. Kavshik Choudhury (Rocky & RDX) – 1.31 Million Subscribers

Rocky & RDX is another pro streaming channel with a massive following. Influencer Kavshik Choudhury covers numerous games including older titles.

16. Kallari – 189,000 Subscribers

Italian gaming streamer and reviewer Kallari is another option for brands looking for a smaller macro-influencer with a regional audience. He boasts a high-energy approach and a significant number of loyal followers who are obsessed with what he does.

Most of Kallari’s content focuses on trying to break games or do unusual things that most players wouldn’t normally consider. He also looks for glitches and bugs players can exploit to make titles like Fortnite more fun.

Lastly, Kallari has a reaction channel with a similar number of followers as his main channel where audiences can enjoy him responding to everything from football matches to video game footage.

17. Gyan Sujan (Gyan Gaming) – 16. 6 Million Subscribers

Gyan Sujan is another popular Indian YouTube gaming sensation who’s amassed a massive following thanks to his engaging style and focus on niche titles. As a Free Fire expert, he provides other players with tricks and strategies they can use to dominate the title. He also collaborates with other YouTubers, adding new dimensions to his content and making playthroughs less predictable.

Gyan originally hails from Kolkata in West Bengal, India. As such, most of his subscribers are from the subcontinent, making him ideal for brands wanting to target that region. Most of his revenue currently comes from sponsorships and super chats during live-streams. However, he is also willing to work with companies that sell products and services his audience wants.

18. Lauren Webber (LaurenZside) – 9.08 Million Subscribers

LaurenZside is another YouTube gaming influencer worth checking out. Originally from New York, she’s built her massive following by offering an enormous variety of content from reaction videos to gameplay and storytelling.

Early in her journey, she provided content on The Sims, one of the most successful titles of all time. Her funny commentary and unique editing style allow her to grab audiences’ attention for hours and keep them entertained, even if the onscreen action isn’t quite as exciting as she hopes.

Most of Webber’s income comes from ads and sponsorships. However, she is also open to brand partnerships, making her a high-value target for any company looking to put their products in front of a gaming audience.

19. Luis Fernando Flores Alvarado (Fernanfloo) – 47.6 Million Subscribers

Hailing from El Salvador, Luis Fernando Flores Alvarado is one of Latin America’s most popular gaming influencers. The high-energy gamer focuses on diverse content, including GTA V, Call of Duty, and indie games he thinks his audience wants to see.

Because of his popularity, Fernanfloo often collaborates with celebrities which, in turn, draws more people to his channel. He also draws people in with his pet dog, Curly.

However, despite his fame and mass appeal, Alvarado is a private man. Unlike most influencers, he doesn’t talk about her personal life, focusing almost exclusively on professional content.

20. Thomas George Cassell (Syndicate) – 9.6 Million Subscribers

Thomas Cassell has been making gaming YouTube videos consistently for eight years with more than 3,500 in his channel’s archives. During that time, the British influencer has built an impressive following of more than a million people, making him highly sought-after by brands.

Like other top gaming influencers, much of his content follows his shenanigans on Minecraft. However, he also uploads various lifestyle videos on everything from building his dream office to property development.

What’s more, he has his finger on the pulse of the issues that gamers care about most, such as why so many modern AAA titles suck. He even has a pranks section to draw in audiences who love slapstick comedy and might like his unique commentary style.

21. Harrison (Fruity) – 472,000 Subscribers

Fruity is a young gaming influencer with a unique ability to target Generation Alpha consumers with his Fortnite and Apex Legends-related content. He earns some income from YouTube ads but also profits from numerous sponsorships and brand partnerships.

Fruity makes his content more interesting with interesting skits, like his “overpaying in trades” and “crate opening” series, offering a repeatable format viewers love. His episodes where he swaps out the controller for a mouse-and-keyboard setup are another interesting touch and a unique way for him to engage his console-loving audience.

22. Jimmy Donaldson (MrBeast) – 308 Million Subscribers

MrBeast is YouTube’s most popular channel. He’s universally loved for his high-stakes games and creative challenges that keep everyone guessing.

What’s so unique about his content is the sheer amount of money he’s willing to spend on stunts. He’s obsessed with feeding his audience with the most visually stunning experience on YouTube (and TikTok), often recreating levels from his favorite games or bringing hundreds of people together for an in-person experiment.

While gaming is still a significant part of what MrBeast does, his channel has become more than the sum of its parts. As such, he’s always in high demand by advertisers wanting to access his global and far-reaching audience.

Top Gaming Influencers On Twitch

23. Eduard Martinconi (xCry) – 3.3 Million Followers

xCry is a massive force on Twitch known for playing games like Fortnite and Call of Duty. His audience likes his engaging streaming style and ability to provide expert commentary simultaneously.

However, Eduard isn’t a hands-off streamer. He also loves to entertain his audience directly and respond to their queries.

Brands like working with xCry because of his professional and polished style. Unlike most streamers on Twitch, he appeals to almost everyone.

24. Michael Santana (Imaqtpie) – 2.6 Million Followers

Michael Santana – gaming name “Imaqtpie” – is a League of Legends specialist with a massive following of players who love the game. His content offers strategy advice, live commentaries, and entertaining interactions with his audience.

Unlike many gamers on Twitch, Santana has a laid-back style. He combines fast-paced gameplay with a relaxed, leisurely tone, drawing in his audience and providing real entertainment instead of just commentary.

Despite his size, he is still a niche streamer because of his singular focus on League of Legends. As such, some brands may find he offers superior targeting of their customer base than other influencers in his category.

25. Yoo Yoon-jin (Jinnytty) – 1 Million Followers

Yoo Yoon-jin is the creator of the live-streaming channel, Jinnytty. The influencer speaks three languages – Korean, English, and Chinese – letting her communicate with multiple audiences and get them pumped about what she does.

Most of her channel is dedicated to gaming with viewers watching her as she battles through various levels and arenas. However, she also offers live outdoor streaming, like train trips through Switzerland or boat journeys off the coast of Thailand.

26. Rabia Yazbek (Nightblue3) – 2.7 Million Followers

Nightblue3 is another highly-respected channel dedicated to League of Legends. Run by Rabia Yazbek, it covers gameplay, tutorials, and strategies, helping players improve their skills and showing them the ropes.

Rabia is popular because of his penchant for interactions and informative style. He provides his followers with the data they need to become better players and offers play-alongs to help his followers improve their strategies. His expertise in the jungle role makes him even more valuable for those looking to develop this specialism.

27. Mason Lanier (Symfuhny) – 4 Million Followers

Mason Lanier (Symfuhny on Twitch) offers live streaming of Apex Legends, Call of Duty: Warzone, and Fortnite. Unlike some other gamers on this list, he focuses on high-level gameplay and offers his followers tips and advice on what to do in real-time.

Lanier is known for being more intense in his approach to gameplay than most, darting around maps and fragging other players with ease. His near-perfect aim and super-speedy reaction times initially attracted his enormous following, making him the perfect target for brands wanting broader audiences.

28. Sam Oh (s0mcs) – 1.2 Million Followers

Sam Oh (s0mcs) is another Twitch streamer offering epic gameplay sessions to get audiences pumped. He is more analytical than most influencers, offering his audience a detailed evaluation of game mechanics and the best ways to win. However, despite this focus, he also appeals to casual gamers who want to dip in and out of titles like League of Legends and Valorant.

Throughout his long streams (sometimes more than ten hours), he communicates with his audience and what he’s doing. He answers audience questions and sometimes sings along with background or in-game music.

29. John Yakuza (Dyrus) – 1.4 Million Followers

John Yakuza is another popular game streamer with a massive following on Twitch. He became well-known during League of Legends’ heyday, playing upwards of 12 hours a day. Later, he tried to diversify into becoming a general streamer but didn’t have much luck.

John doesn’t always stream with an image of himself, so he usually does voice-overs. However, his commentary on modern games is insightful and gives players a deeper understanding of what’s happening and how the story develops.

30. Lindsey (LuluLuvely) – 1.3 Million Followers

Finally, Lindsey (known as LuluLuvely on Twitch) is a 30-something gamer from Texas with a massive following. Her only job is streaming and she mostly plays first-person shooters, though she does have a penchant for classics like Fortnite.

Audiences like LuluLuvely because of her friendly personality. She is more laid-back than most gamers and always says something new during streams, regardless of how many times she’s played a specific map.