Home & Lifestyle
Groundluxe
Groundluxe sees a dynamic shift in their marketing strategy by opening their TikTok store and hitting ACoS targets.
Performance platforms
TikTok, Amazon, Meta
Company type
Brand
We've used Billo videos for Amazon video ads that hit my ACoS target or below. We've also used them as social content on our website, which helps the conversion rate. Having Billo videos opened up a rare opportunity to add organic content to our listing pages to boost conversion rates.
Jennifer
Senior Marketing Manager, Groundluxe
GroundLuxe, an eCommerce leader in the natural health and bedding niche, witnessed a dynamic shift in their marketing strategy through the integration of Billo’s video ad and UGC creation services.
Jennifer Smith, the Senior Marketing Manager at GroundLuxe, faced a common challenge in the digital age: the need for high-quality video content to engage with audiences on platforms where visual storytelling reigns supreme, such as TikTok and Meta.Â
With minimal experience in video production, the company sought a solution that could simplify the video creation process without sacrificing quality or effectiveness.
Challenge
Creating video content without prior experience
GroundLuxe’s primary goal was to find an accessible entry point into video marketing—a solution that would allow the company to produce compelling video content without requiring extensive knowledge or resources in video production. This need became critical as video content continued to dominate consumer engagement across various online platforms.
Implementation
Utilizing Billo’s flexibility to develop dynamic content
For GroundLuxe, incorporating Billo into their marketing strategy was straightforward. The platform’s flexibility allowed Jennifer to create video content as needed, adapting to the dynamic requirements of GroundLuxe’s marketing campaigns. Challenges arose mainly from the selection of video types, but the platform’s inherent flexibility and the variety of options available helped overcome these hurdles.
Positive outcomes
Boosting brand visibility through authentic video content
Billo’s service facilitated the rapid production of high-quality videos at a reasonable cost, aligning perfectly with GroundLuxe’s objectives. The platform’s versatility in video types—from Amazon video ads to social proof content for the company’s website—provided GroundLuxe with valuable assets that enhanced their marketing efforts across various channels.
Enhanced brand presence across digital platforms: GroundLuxe significantly bolstered its brand visibility and engagement on key social media platforms, including TikTok and Meta, through Billo’s customized video content, capturing the attention of a broader audience in the natural health and bedding niche.
Streamlined content creation process: With Billo, GroundLuxe overcame the challenge of producing video content internally, streamlining their marketing workflow and enabling the rapid deployment of various types of video content—ranging from product showcases to customer testimonials—without the need for extensive video production expertise.
Diversification of marketing assets: The collaboration with Billo allowed GroundLuxe to diversify its marketing assets significantly, not only by providing content for immediate campaign needs but also by enhancing their website and Amazon listings with engaging UGC, contributing to an improved online customer experience and potentially boosting conversion rates.
Future plans and recommendations
Leveraging Billo’s flexibility with new video types
Encouraged by the success of their initial foray into video marketing with Billo, GroundLuxe plans to expand its use of the platform for creating explainer-style videos. This decision underscores the company’s recognition of video content as an essential element of modern marketing strategies.Â
Jennifer recommends Billo to other companies looking to enhance their marketing with video content, citing the low barrier to entry and minimal risk involved. Billo’s ability to provide a straightforward solution to video content creation makes it an attractive option for companies of all sizes and industries.
