Insta-Fame: The Top 32 Influencers On Instagram
With over 7 years of e-commerce experience, Agne has mastered the balance of creativity and performance. From guiding social media strategies to crafting high-converting ads, she’s all about results.
Today’s Instagram Influencers are at the peak of their powers. But who are they?
That’s the question we answer in this listicle. We look at the top personalities on the platform from various categories, and how they are making waves.
So, without further ado, let’s get started.
1. Simeon Panda – 8.1 Million Followers
Simeon Panda has one of the most impressive male physiques on Instagram. The London-born personal trainer, bodybuilder, and fitness influencer has amassed a gigantic following, thanks to his outstanding body and the immense power with which he carries himself.
Simeon is known for participating in various bodybuilding competitions over the years, gaining pro status in 2013. He believes his followers should follow a strict training regimen to emulate his success.
2. Shayla Mitchell – 3.3 Million Followers
Shalya Mitchell is a well-known makeup influencer and beauty artist who began her career at MAC Cosmetics. Since then, she’s grown her skills and used her beauty insights to help her millions of followers on Instagram achieve the look they want.
Her Instagram account focuses on beauty tips, cosmetic product reviews, and makeup tutorials. However, she also runs a YouTube channel where audiences can enjoy more of her engaging personality.
Shayla’s online popularity allowed her to launch several business ventures. Now she has a personal line of branded beauty products she promotes on social media.
3. Nina Williams – 337,000 Followers
Nina Williams is an interior design influencer on Instagram with hundreds of thousands of followers. The online personality is known for her clean, cozy, modern style incorporating neutral interior color palettes.
What’s interesting about Nina is that her Instagram account isn’t just about her designs. It also features glimpses of her personal life, including pictures of her family and friends. For her, design is just a part of her wider world.
4. Rosanna Pansino – 4.4 Million Followers
Rosanna Pansino is a top lifestyle influencer. The personality – born in 1985 – is famous for her YouTube show Nerdy Nummies which appealed to geek baking culture. Episodes featured a combination of cooking inspired by popular video games and movies, instantly catapulting her to success.
Rosanna has since appeared in various TV shows and launched her own merchandise and products. She is also the author of The Nerdy Nummies Cookbook: Sweet Treats for the Geek in All of Us.
5. Jack Harris – 1.2 Million Followers
Jack Harris is one of Instagram’s most successful photography influencers. The online personality focuses on captivating his audiences with stunning imagery that shows his deep appreciation for nature and landscapes.
Jack’s following comes from the high level of engagement his posts attract. He can draw in massive crowds, thanks to his unique photography techniques and the personal thoughts that accompany his posts.
Harris has even seen his works displayed in various publications and exhibitions. Publishers love how his work captures the essence of landscapes and subjects.
6. Mariano Di Vaio – 6.8 Million Followers
Mariano Di Vaio is an Italian model and actor who grew up in Italy but moved to London as a young adult. The Instagram star is known for his charisma and passion for what he does, having worked with some of the biggest designer brands in the world, including Calvin Klein, Dolce & Gabbana, and Hugo Boss.
Mariano launched his MDV Style blog in 2012 focusing on lifestyle and fashion. However, he soon saw the benefits of branching out onto social media to share his lifestyle and fashion content with a broader audience.
Mariano is married to Eleonora Burnacci and has four children. His posts often feature the people closest to him, giving followers more of a glimpse into her personal life.
7. The Bucket List Family – 3 Million Followers
The Bucket List Family is a well-known travel influencer on Instagram comprising father Garrett, mother Jessica, and children Cali, Manilla, and Dorothy. In 2015, the family decided to sell their possessions (including their home) and use the money to roam the planet full-time.
Much of the content is family-focused, concentrating on their bonding and adventuring. Audiences can relate to their experiences and how life takes unexpected twists and turns.
At the core of the content is family values. While traveling is an important component of their uploads, Gee and the crew also offer parenting insights and the joys of moving around the planet with three children.
8. Nicole Cogan – 220,000 Followers
Nicole Cogan is a popular Instagram influencer who covers topics related to food and nutrition. She loves exploring creative culinary creations, including vegan ice cream in gluten-free cones!
Once people start following her, they don’t stop. That’s because she always takes the time to engage with her followers on a personal level, responding to comments and communicating with them directly.
9. Jamie Oliver – 10.5 Million Followers
Jamie Oliver is one of Britain’s most cherished exports. The happy-go-lucky chef (born in Essex) is a creative genius in the kitchen and a likable character who’s been on TV for decades.
Jamie’s career began on the BBC with The Naked Chef in 1999. Since then, his popularity has done nothing but shoot to the stars. He’s known for his unique flavor combinations and ability to create recipes that ordinary people can prepare with regular kitchen equipment.
10. Annette White – 100,000 Followers
Annette White is a travel influencer with a niche following on Instagram. She’s known for her high-quality videography and daring adventures in the wilderness.
She often posts bucket lists of things she’d like to do in specific parts of the world, including Alaska, Michigan, and parts of Europe, and makes a habit of introducing her audience to regions they wouldn’t usually see.
11. Johnny Cirillo – 1.3 Million Followers
Johnny Cirillo is another fashion influencer on Instagram, known for his unique capacity for hunting down fashionable people in New York and interviewing them. His snaps are some of the most popular on the platform for users wanting to catch a glimpse of the latest styles and how celebrities dress themselves.
Part of his appeal is the rawness of his work. He’s like a friendly paparazzi, showcasing the city’s most glamorous individuals.
12. Michael Yamashita – 1.7 Million Followers
A bit older than the other influencers mentioned on this list, Michael Yamashita is one of Instagram’s most prolific photographers, known for his awe-inspiring live-action shots.
With Michael, you never quite know what you’re going to get next. One minute, he is snapping koi carp, the next he’s photographing military officers. During it all, though, he tries to capture the essence of life. He wants to show people what it means to live in a world like ours with visuals.
13. Laura Noltemeyer – 243,000 Followers
Laura Noltemeyer’s Instagram account offers a mixture of travel and lifestyle-related content. People follow her for her sophisticated fashion sense and willingness to travel the globe in search of trendy destinations.
Her content is clever because it shows what the pinnacle of travel experiences should look like. While she collaborates with various brands, she also focuses on making haute couture and exclusive destinations more accessible to her audiences.
14. Marie Kondo – 4.1 Million Followers
Marie Kondo is perhaps the world’s most famous interior design influencer, known for her concept of throwing out anything that doesn’t bring you joy. She spends most of her time at home writing and generating content for her Instagram account. However, she’s also known for her love of long walks in nature and her peaceful lifestyle.
Kondo is interesting because she evolves with the times. While her early work was more minimalist, she’s since expanded her repertoire and shown her followers other ways of living well.
15. Shaaanxo – 1.2 Million Followers
Shaaanxo (yes that is three “a’s” in a row), birth name Shannon Harris, is a popular beauty influencer and makeup artist known for her daring creations. Much of her content involves step-by-step tutorials, makeup artistry concepts, and reviews of beauty products. However, she also shares insights into her personal life, including pictures of her dogs.
Audiences find Harris’ mixture of honesty and achievable looks compelling. Followers know they can emulate her makeup concepts, making her more relatable.
16. Massy Arias – 2.9 Million Followers
Massy Arias is a fitness influencer and personal trainer obsessed with helping people turn their physiques around. Her Instagram account is replete with stories of clients who transformed their bodies with her assistance, focusing on what truly matters to them.
Much of her content is motivational, encouraging followers to turn their health around. However, some relate to healthy living and how she builds her physique.
17. Cassey Ho – 3 Million Followers
Cassey Ho is another extraordinarily famous influencer and the founder of the viral concept, Blogilates. She focuses on her core activity, pilates, and other types of content, including healthy eating tips and workout videos. Much of her work focuses on her physique and showcasing what’s possible with consistent effort and good food. She also talks about success stories: people she works with who’ve achieved the figures of their dreams by following her program and advice.
18. Olivia Jade – 1.2 Million Followers
Olivia Jade is the daughter of fashion designer Mossimo Giannulli and has risen to fame in the style space for her natural beauty and effortless charm. Much of her work focuses on photos of her outfits in glamorous settings, including in famous cities like Barcelona, and white-sand beaches in Southern Europe.
What sets Jade apart is her unusual outfit choices. She has a sixth sense for selecting items that are going to appeal to her extensive audience and inspire them to follow her work.
19. J Lou – 725,000 Followers
J Lou started her Instagram career through her comedy videos focusing on her multicultural background of being both French and Hong Kongese. Her work showcased what life was like in a mixed-race household and how she navigated these vastly different cultural influences.
Besides her massive following on Instagram, she also makes content for her 200,000+ TikTok followers. Her bilingual abilities and posts on celebrity meetups help to keep everything she does fresh and vibrant.
20. Studio McGee – 3.9 Million Followers
Studio McGee is the brainchild of Shea and Syd McGee, the husband-and-wife team behind the high-profile interior design brand. The couple managed to amass a massive 3.9 million followers on Instagram through their various home décor tips, behind-the-scenes content, and inspirational projects.
Because of the size of the account, Studio McGee now has its own line of homeware products followers can use to emulate the styles they see on the brand’s Instagram account. These classic pieces fit timelessly into almost any interior, making them versatile.
21. Casa Chicks – 397,000 Followers
Casa Chicks is another Instagram influence that has an outsized impact on the design space. She’s known for producing some of the most visually engaging concepts on the web due to her eclectic style and approach.
Her DIY projects are the primary reason her content is so compelling. She often showcases how people can complete projects with simple, step-by-step tutorials.
Casa also offers additional lifestyle content to help people use their homes better. Advice centers on holiday decorating tips and organization guidance to help users make the most of their available space.
22. Kennedy Cymone – 1.4 Million Followers
Kenney Cymone – or Simply Kennedy – is among the most prolific lifestyle influencers on the internet. She’s known for being among the most relatable personalities on the platform, offering guidance her followers can absorb with ease.
Much of her content is her posing in various outfits and responding to comments. She displays a trendy fashion sense that many people find appealing alongside makeup tutorials and beauty treatment guidance.
You will also sometimes see Kennedy discussing her experiences with various outfits, products, and life. Question and answer sessions let her enlighten her audience and help them learn more about what she does and how they can copy her style.
23. Paul Nicklen – 7.3 Million Followers
Paul Nicklen is one of the most successful photographers on Instagram. He’s also a filmmaker and activist, committed to celebrating wildlife in its diverse forms.
Interestingly, much of his work focuses on the Arctic and Antarctic – the regions he worries about the most. His pictures show these lost wildernesses and forgotten landscapes in breathtaking detail alongside bears, penguins, seals, and other wildlife that lives at the poles.
Part of Nicklen’s genius is his ability to capture animal behaviors. He seems to know when to take shots that depict them in their element. He also sometimes works with researchers on conservation projects and scientific documentaries.
24. Giovanni Engelbert – 1.8 Million Followers
Paul Nicklen is one of the most successful photographers on Instagram. He’s also a filmmaker and activist, committed to celebrating wildlife in its diverse forms.
Interestingly, much of his work focuses on the Arctic and Antarctic – the regions he worries about the most. His pictures show these lost wildernesses and forgotten landscapes in breathtaking detail alongside bears, penguins, seals, and other wildlife that lives at the poles.
Part of Nicklen’s genius is his ability to capture animal behaviors. He seems to know when to take shots that depict them in their element. He also sometimes works with researchers on conservation projects and scientific documentaries.
25. Jenn Im – 1.8 Million Followers
Jenn Im is well-known in fashion and beauty circles for her wide-ranging content. Many consider her a beauty guru!
Even so, much of what she produces is down-to-earth, lifestyle-related content. She focuses more on practical advice and introducing her followers to her family and the interesting ways she spends her time. You never know whether she will post photos of her adventures in the icy wilderness or her kitchen wearing her pajamas.
26. The Planet D – 194,000 Followers
Planet D is an adventure travel blog run by Dave and Deb since 2007. From the beginning, the pair has been across the globe and brought their massive following along with them.
Their motto is “adventure for everyone” because they believe you don’t need to be an uber-athlete to enjoy the lifestyle. Instead, you can be ordinary, just like them, and transform your life into a travel odyssey.
The couple’s Instagram account is replete with interesting and funny images from their travels, from bears sitting in trees admiring the view to the Great Blue Hole off the coast of Belize.
27. Eric Stoen – 360,000 Followers
Eric Stoen is the master of captivating photography. Every photo he takes tells a story and offers immense detail, like a Where’s Waldo cartoon!
Much of Eric’s work focuses on the joys of family travel. He believes that an experience shared is better than one spent alone.
Eric also offers plenty of helpful travel advice. He understands what works, what doesn’t, and how people can make the most of their precious time away. As a father, he has more experience than most.
28. The Blonde Abroad – 512,000 Followers
The Blonde Abroad is another top-notch travel influencer on the Instagram circuit. She spends much of her time showcasing her trips to glamorous locations around the world and enjoying first-class service. A lot of her content involves experiencing the VIP luxury lifestyle and enjoying executive lounges, bespoke dinner menus, and pampering spa experiences. However, she still makes time for classic sightseeing, including visiting Petra in Jordan and the pyramids in Egypt.
29. Matthew Karsten – 133,000 Followers
Matt Karsten is another Instagram influencer worth checking out. The athletic guide loves touring the world and experiencing everything the planet offers.
Much of his adventures take him off the beaten track into dangerous territories, like salt flats, deserts, mashes, and mountainous forests. However, through it all, his blog still maintains its family-friendly vibe with his wife and children often joining him for the ride.
One of his most endearing experiences was when he and a film crew were filming orcas in Antarctica chasing a penguin. During filming, the bird leaped out of the water and into their raft to safety, providing him with a miraculous photo opportunity.
30. Molly Yeh – 810,000 Followers
Molly Yeh’s rise to prominence comes on the back of her unique approach to Jewish and Chinese food following her unique heritage. She combines engaging content with approachability.
The standout feature of her content is the beauty of the dishes she creates. She has a real eye for presentation (which is just what you need on Instagram).
But behind the scenes, she also wants to help her audience become better chefs. Much of her work showcases how to cook everything from comfort foods to baked goods (and do it properly). She’s not afraid to take risks and is constantly looking for new ways to innovate in the kitchen.
31. The Pasta Queen – 4.3 Million Followers
The Pasta Queen, also known as Nadia Caterina Munno, is, as her name suggests, obsessed with pasta. (Yes, she does eat it every day!)
Much of her content focuses on making pasta dishes that anyone can enjoy. But mostly, she’s popular because of her energetic style. (People are always asking her why she shouts all the time!) Her in-your-face approach to cooking has gained her a massive audience and allowed her to share traditional Italian cuisine with more people than she ever imagined possible.
To learn more about Nadia’s recipes, buy her cookbook, The Pasta Queen: A Just Gorgeous Cookbook. It contains numerous recipes and provides deep insights into mastering Italian cuisine.
32. Jesse Chanes – 342,000 Followers
Finally, Jesse Chanes is the glamorous self-styled “psychologist” of the fashion world. The young influencer and model offers curated insights into her outfits alongside travel experiences and home décor posts.
However, the thing people love most about her is her authenticity. She isn’t afraid to tell it like it is! She spends much of her time answering questions and responding to comments about her adventures, engaging her audience whenever possible.
Creative Manager
With over 7 years of e-commerce experience, Agne has mastered the balance of creativity and performance. From guiding social media strategies to crafting high-converting ads, she’s all about results.
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