Billo Terms of Service for Brands

Effective Date: 29 August, 2025

Thank you for joining Billo (“Billo,” “we,” “us,” or “our”). These Terms of Service for Brands (“Brand Terms”) set out your rights and obligations as a content purchaser (“Brand,” “you,” or “your”) when accessing and using Billo’s website, mobile application, or other services (collectively, the “Platform”).
By registering as a Brand, viewing or purchasing content, or otherwise using the Platform in a Brand capacity, you acknowledge that you have read, understood, and agreed to these Brand Terms. If you do not agree, please do not use the Platform.
If you use our Meta ad analysis service in connection with, or by linking or integrating a Meta ad account (Facebook Ads, Instagram Ads or any successor product), the additional terms set out in Annex A (“Meta Terms”) shall apply. In the event of any inconsistency or conflict between these terms and the Meta Terms, the Meta Terms in Annex A shall prevail with respect to your use of our Meta ad analysis service in connection with Meta.

1.1. Billo operates an online marketplace that brings together brands (“Brands”) seeking user-generated video content (“Content”) and creative services (“Services”) with Creators capable of producing and delivering them. These Services may include, but are not limited to, the production, publication, or distribution of digital content across various channels. We refer to both Content and Services – including any outputs, results, or deliverables arising from the Services – as “Deliverables”.

1.2. Please note that although you can use our Platform to request and purchase Deliverables, Billo is not the provider. The party creating and selling the Content and/or providing the Services is the Creator, who you select and engage for the creation and delivery of the Deliverables. Any agreement to create and provide Deliverables is formed directly between you and the Creator, with Billo simply facilitating the process as an intermediary.

1.3. We disclaim any liability for these separate dealings, even though we offer support to make the process smoother.

2.1. For payment-related activities on the Platform, Billo acts as your authorized agent. This means we collect funds and coordinate transfers as instructed. By doing so, we rely on the agent exception under the relevant EU Payment Services Directive (“PSD2”) and do not provide independent payment services. Our role is limited to facilitating payments and ensuring that the sums owed to Creators are transferred once you have authorized or released them. We do not hold or use these funds for our own purposes beyond what is necessary to complete the transaction.

2.2. By accessing or using the Platform, you expressly appoint and empower us – and grant us all powers necessary – to act as your limited payment agent for the sole purpose of collecting, holding, offsetting, and disbursing funds in connection with Orders.

2.3. We may rely on any payment approvals, offsets, or other instructions transmitted through your Brand account, and you agree that those instructions are binding on you as if signed in writing.

2.4. You authorize us to offset, withhold, or debit from funds we hold on your behalf any (i) outstanding Platform fees, (ii) refunds, chargebacks, or reversals, and (iii) any other amounts you owe under these Brand Terms or other agreements.

2.5. You remain solely responsible for all taxes, duties, and governmental charges arising from payments we process for you. We may withhold or charge amounts required by law and remit them to the appropriate authorities.

2.6. We may temporarily suspend or delay any disbursement – in whole or in part – if we reasonably suspect fraud, money-laundering, or any violation of these Brand Terms or applicable law. We will notify you of the suspension and, where lawful, the basis for it, and will release any withheld funds once the concern is resolved to our satisfaction.

2.7 Our role is strictly limited to payment facilitation. Except as required by law, we are not liable for a Creator’s performance, the quality of Deliverables, or disputes between you and any Creator once funds have been transferred in accordance with your instructions.

3.1. Account Creation. When you register, you agree to provide accurate, up-to-date information and to keep your profile current. We rely on this information being correct when we perform our obligations or exercise our rights, and we disclaim liability for any harm that may result from incomplete or inaccurate details in your account.

3.2. Security of Account Credentials. You are responsible for safeguarding any data or credentials (such as passwords) that allow access to the Platform or related services. Do not share this information with others. All actions taken using your login details are considered your responsibility, and you accept liability for any obligations or damages arising from unauthorized use. If you suspect misuse or unauthorized access to your account, please notify us immediately.

3.3. Multiple Accounts. You may not create, operate, or maintain more than one Brand account for the same Entity without our prior written consent.

3.4. Acting on Behalf of a Legal Entity. If you register or use the Platform on behalf of a company, organization, or other legal entity (the “Entity”), you represent and warrant that you are duly authorized to bind that Entity to these Brand Terms and to act on its behalf in all matters relating to the Platform. You confirm that all information provided about the Entity is accurate, complete, and kept up to date, and that all actions taken through the Brand account comply with applicable laws and the Entity’s internal authorization procedures. Billo may request proof of your authority or of the Entity’s legal status at any time, and you acknowledge that the Entity, not the individual user, is the contracting party under these Brand Terms. If your account is used by multiple employees, contractors, or team members, you are fully responsible for all activity performed under that account, including compliance with these Brand Terms. You must ensure that each user is properly authorized and trained to act on your behalf.

3.5. Platform Access Limitations. We reserve the right, in our sole discretion, to refuse registration or to limit your ability to apply for certain Orders. This may occur for a variety of legitimate business reasons, including (but not limited to) geographic considerations or supply-demand imbalances on the Platform. For example, if we determine that an unusually high volume of Brand activity is concentrated in a particular sector or region, or that available Creator capacity is insufficient to maintain quality standards, we may temporarily limit access to certain Platform features or restrict onboarding. These decisions are made to ensure a fair, balanced, and sustainable marketplace for all users and do not imply any wrongdoing on your part.

3.6. Prohibition of Affiliation with War Crimes, Aggression, or Genocide. We reserve the right to refuse registration, deny participation, suspend, or terminate access to the Platform for anyone who, in our reasonable judgment, supports, endorses, minimizes, denies, or otherwise attempts to justify war crimes, acts of aggression, or genocide, or who is affiliated with regimes or organizations credibly accused of such conduct. This includes both active participation and public statements of denial, justification, or glorification of such acts, as well as affiliations with entities subject to international sanctions or legal proceedings for violations of international humanitarian law.

4.1. Orders. An “Order” means any Brand request or engagement for the creation and/or delivery of Content and/or the provision of Services via the Platform. An Order may originate (i) from a Brand posting a request on the Platform (“Offer”) for Content and/or Services, or (ii) from a Brand selecting Services from a Creator’s self-listed service catalogue. Each Order will include project-specific requirements such as product details, desired content type and format or service scope, creative direction, performance parameters, delivery timelines, and the applicable fee (“Order Fee”) payable to the Creator upon successful completion and acceptance.

4.2. Order Availability. Creators can browse active Offers and apply to those that align with their interests or expertise. In addition, Brands may invite specific Creators to apply for an Offer. Brands and/or Billo will evaluate Creator profiles and decide whether to assign the Offer. Separately, Creators may list their own Services on the Platform with descriptions, performance parameters, and prices they set themselves, which Brands can browse and purchase directly.

4.3. Rejection of Non-Compliant Orders. We reserve the right, in our sole discretion, to reject, remove, suspend, or request modification of any Order if it (i) violates these Brand Terms, (ii) infringes applicable laws or third-party rights, or (iii) fails to meet Billo’s quality, safety, or content standards.

4.4. Instructions. Once an Offer is assigned or Services are selected, you must provide the selected Creator with all necessary instructions, including product shipment details, creative or service guidelines, timelines, and deadlines. Physical products may be shipped either directly by you or through Billo’s logistics partners. You are solely responsible for ensuring that products are shipped promptly, securely, and with accurate delivery details. Any delay, loss, or failure in delivery that impacts the Creator’s ability to meet agreed timelines will not be considered the Creator’s fault.

4.5. Binding Agreement. A binding contract is formed between you and the Creator from the moment the Offer is assigned and instructions are submitted, or from the moment you confirm the purchase of Services listed by the Creator. The applicable Order details – including specifications, performance parameters, deadlines, compensation, and any additional instructions – constitute the full terms of such contract.

4.6. Review and Completion. Once the Creator submits the Deliverables under the Order, you must review them promptly and confirm completion without undue delay. You may request revisions consistent with the agreed scope, provided such requests are reasonable, clearly communicated, and do not introduce new requirements or material changes. An Order is considered complete once you approve the final Content and/or confirm satisfactory performance of the Services. Upon approval, the Creator becomes eligible for payment in accordance with Section 7.

5.1. When you purchase Content from the Billo Stock Library (“Stock Library Content”), Billo acts as the direct seller and rights-holder. The transaction is between you and Billo, and no Creator is party to this agreement. Stock Library Content is provided strictly “as-is” – no instructions, modifications, or creative input will be accepted from you prior to purchase.

5.2. License Grant. Upon full payment of the applicable licensing fee, we grant you a limited, non-exclusive, non-transferable, royalty-free, worldwide license to use, reproduce, publicly display, distribute, and adapt the selected Stock Library Content for marketing, advertising, and promotional purposes of your organization in accordance with your business activities. This license is subject to any additional usage limitations or restrictions stated at the time of purchase and does not include resale rights or exclusivity unless expressly agreed in writing.

5.3. Brand Obligations Apply. By purchasing Stock Library Content, you agree that all obligations, warranties, and representations you are required to provide to Creators under these Brand Terms – including but not limited to those related to use of materials, privacy, publicity, and compliance with advertising and consumer protection laws – are equally applicable to Stock Library Content licensed from Billo. Billo is entitled to the same legal protections and indemnities you would otherwise owe to a Creator.

5.4. Limitations of Liability. All disclaimers and limitations of liability set out in these Brand Terms, including Section 11 (Warranties, Liability & Indemnification), apply fully to your use of Stock Library Content. In particular, Billo makes no representations or warranties regarding the accuracy, originality, fitness for purpose, or legal clearance of such Stock Library Content beyond the scope of the license expressly granted. Use of Stock Library Content is at your own risk, and you are solely responsible for compliance with all applicable laws, regulations, and third-party platform policies.

5.5. No Guarantee of Exclusivity or Performance. Unless explicitly agreed in writing, Stock Library Content is not exclusive to you and may be licensed to other users. We make no guarantee regarding the performance, audience engagement, or commercial success of any Stock Library Content.

5.6. Reservation of Rights. All rights not expressly granted to you under this Section remain reserved by Billo and its licensors.

6.1. Pack Purchase. You may choose to purchase Packs through the Platform. A “Pack” is a prepaid bundle that can be used to obtain Deliverables within the Platform. Each Pack includes a specified number of Deliverables, along with any additional benefits, as clearly indicated.

6.2. Validity and Expiry. Unless explicitly stated otherwise, all Packs are valid for twelve (12) months from the date of purchase. After this period, any unused portion of the Pack will automatically expire and become non-redeemable. Unused entitlements under a Pack may not be converted to cash, transferred to another Brand account, or rolled over to subsequent periods. You are solely responsible for redeeming all Pack entitlements before expiry.

6.3. Refunds. Packs are non-refundable, except in the limited circumstances set out in Section 7.9, which apply equally to Orders purchased with a Pack. In addition, for Packs specifically, if a refund is granted:

1. Only the monetary value of the unused portion will be refunded;
2. A 25% administrative fee will be deducted from the refundable amount; and
3. Any value already delivered to you (e.g. completed Deliverables or active Orders) will be excluded from the refund calculation.

6.4. Legal Integration. The purchase and use of Packs are subject to these Brand Terms, including payment obligations, limitations of liability, and warranties. Nothing in this Section modifies your responsibility for Platform compliance or use of Deliverables obtained via a Pack.

7.1. Order Fee. Each Order includes an Order Fee, which you agree to pay to the Creator as full and final compensation for the Content and/or Services. The Order Fee covers the creation and delivery of the Content, the performance of the Services, any standard revisions within the Order scope, and all rights granted to you under Section 9.

7.2. Platform Charges. In addition to the Order Fee, you agree to pay all fees associated with your use of the Platform, including but not limited to service fees, subscription charges, and any applicable taxes or surcharges. Current pricing and fee structures are available at https://billo.app/pricing. By confirming an Order, you acknowledge and authorize the full Order budget, including the per-unit cost of each Deliverable, as automatically calculated by the Platform based on your selected parameters.

7.3. Payment Method and Timing. Unless otherwise agreed in writing, all payments must be made by credit card using a provider authorized by us. We may apply a credit card surcharge. Payment is charged upfront at the time of Order creation. Multiple Orders may be charged simultaneously. Standard pre-authorization checks may be conducted on your nominated payment method before the Order is activated.

7.4. Invoicing and Prepayments. You may request an invoice prior to Order commencement for anticipated charges. We may, at its discretion, decline such requests. We may also require prepayment if:

1. The Creator must purchase your product or service before completing the Order; or
2. We determine there is a risk to the Creator’s interests.

7.5. Minimum Spend Requirements. You must adhere to any applicable minimum spend requirements as stated on the Platform. We may modify these thresholds at any time at its sole discretion.

7.6. Failure to Pay. If we are unable to process your payment or if you default on any charge, we may:

1. Apply a late fee of 10% per annum (or a minimum of $10/month),
2. Suspend or terminate your access to the Platform or your Orders, and/or
3. Withdraw any granted credit terms.

7.7. Warranties on Payment Credentials. By submitting payment information, you confirm that you are authorized to use the nominated payment method, that all details are current and accurate, and that sufficient funds or credit are available. Attempting to pay through fraudulent or unlawful means will result in immediate suspension and may trigger legal action.

7.8. Taxes & Withholding. The Order Fee is inclusive of any applicable taxes, duties, or other charges. However, you are solely responsible for determining, calculating, withholding, reporting, and remitting any taxes or statutory amounts required under the laws of your jurisdiction or that of the Creator. You must also provide a valid VAT number (if any), tax identification number, or any other relevant fiscal information upon request, where required for compliance or invoicing purposes. Billo may offer invoicing tools for your convenience but does not provide legal or tax advice and is not liable for any failure by you to comply with tax or regulatory obligations.

7.9. Refunds. You may request compensation if no Creator has been selected for your Order within 30 days of its creation. Any such request must be submitted no later than the end of this 30-day period. After that time, no compensation will be available. No compensation will be granted after this deadline unless exceptional circumstances apply (e.g., force majeure, platform malfunction). In all cases, Billo will review the situation and determine, at its sole discretion, whether compensation is warranted and in what form — either as a monetary refund or Platform credit. Except as expressly provided in this Section 7.9, all charges are final and non-refundable, regardless of whether the Order is completed, cancelled, or otherwise terminated.

7.10. Payment Disputes. If a Creator disputes non-payment, delayed approval, or claims an error regarding an Order, Billo will review the matter in good faith and may request a response from you. If you reject or withhold approval of the Order or payment of the Order Fee, you must clearly document and justify your reasons within the Platform. Billo does not accept liability for any delay, failure to approve, or refusal to pay. We will consider the following as examples of your unfair conduct: (a) rejecting Deliverables without providing a clear and reasonable justification; (b) failing to respond to Creator submissions within the designated review period; (c) repeatedly delaying approval of Deliverables that meets the agreed scope; or (d) using, publishing, or referencing Deliverables before payment is issued. If such conduct becomes recurring or remains unresolved, it may result in formal review, restriction, or suspension of your account.

8.1. Brand Due Diligence and Risk Acceptance. While we enforce content standards for Creators, we do not guarantee the legality, accuracy, or regulatory compliance of any submitted Deliverables. You are solely responsible for reviewing, verifying, and determining the suitability of all Deliverables before using, publishing, or distributing it. You accept all legal, reputational, and regulatory risk arising from your use of Deliverables.

8.2. Brand Release of Liability. By accepting and using Deliverables, you release and hold harmless Billo and its affiliates from all claims, losses, liabilities, reputational harm, or expenses arising out of or related to the Deliverables creation, use, accuracy, legality, distribution, or modification, including where you have altered or repurposed it. This release applies regardless of the medium or platform used, and even if we were involved in Creator selection, briefing, or coordination. You may not name or involve us in any third-party legal action relating to the Deliverables, except where required by law or where our direct misconduct is judicially established. This clause survives termination of these Brand Terms.

9.1. Assignment of Rights from Creators (Reference Only). We have entered into binding legal agreements with all Creators (“Creator Terms”) on the Platform under which, subject to (i) your full payment of the applicable Order Fee and (ii) your acceptance of the Deliverables, the Creator is contractually obligated to irrevocably assign and transfer to you all rights, title, and interest in and to any intellectual property rights subsisting in the Deliverables, on a worldwide basis and for the full duration of those rights. Unless otherwise stated in the Order or agreed in writing between you and the Creator, these assigned rights include the right to:

1. edit, format, translate, adapt, or otherwise modify the Deliverables;
2. use the Creator’s image, name, voice, or likeness as depicted in the Deliverables;
3. distribute the Deliverables in any media, language, or territory (now known or later developed), including in paid, owned, earned, or shared media environments;
4. repost, share, or comment on the Deliverables across all digital channels;
5. sublicense, assign, or create derivative works from the Deliverables without restriction.

9.2. Moral Rights Waiver (Reference Only). The Creator Terms require Creators to waive or refrain from asserting any moral rights (e.g., attribution or objection to modification) to the maximum extent permitted by law. Where waiver is not legally possible, Creators agree not to enforce those rights against lawful Brand use of the Deliverables.

9.3. No Guarantee. While we facilitate connections between Brands and Creators and encourage the assignment of intellectual property rights from Creators to Brands, we do not guarantee that such rights have been or will be effectively assigned, or that you will be able to use the Deliverables. It is the sole responsibility of the Brand to ensure that any necessary rights, licenses, or permissions have been properly obtained from the Creator. Billo shall not be held liable for any disputes, claims, or issues arising from the Brand’s use of Deliverables for which the rights have not been duly secured.

9.4. Limited License to Billo. Upon acquiring rights in the Deliverables under Section 9.1, you grant us a perpetual, irrevocable, non-exclusive, royalty-free, paid up, worldwide license to use, reproduce, display, distribute, modify, and communicate the Deliverables – whether in full or in part – for the sole purposes of operating, maintaining, improving, and promoting the Platform and its related services. This includes the right to sublicense such rights to service providers, affiliates, and technical partners strictly as necessary to support the Platform’s functionality and performance. This license applies only to use cases related to Platform infrastructure, Creator portfolio visibility, internal training, marketing materials, case studies, and promotional campaigns that highlight how the Platform works. It does not grant us the right to resell, or distribute the Deliverables outside the context of Platform-related services or marketing, unless separately agreed in writing.

9.5. Platform IP. All intellectual property related to the Platform – like software, designs, or marks – belongs to Billo or its licensors. You do not gain any right or license to use Billo’s IP beyond what is necessary to fulfill your obligations under these Brand Terms.

10.1. Confidential Information. In the course of an Order, you may receive confidential or proprietary information from Billo or the Creator, including but not limited to unreleased content, product information, internal guidelines, pricing details, or personal data. You agree to keep such information strictly confidential, not disclose it to any third party, and use it solely for the purpose of executing or evaluating the Order. This obligation continues after the Order is completed and survives termination of these Brand Terms.

10.2. Privacy & Data Protection. Billo’s Privacy Policy governs how we collect, process, and share your personal data in compliance with data protection laws (such as GDPR). By using the Platform, you confirm that you have reviewed and understood our Privacy Policy. However, once a Creator receives or processes your personal data, how they use that data is their own responsibility. Billo is not responsible for a Creator’s handling of personal data or any consequences that arise from a Creator’s data practices.

11.1. Your Warranties.

1. Materials Warranty. You represent and warrant that all materials, instructions, data, and claims you supply through the Platform (“Brand Materials”) comply with the following:
   1. Non-Infringement – you own or have secured every right, license and permission needed for each element (images, footage, music, text, trademarks, etc.), so that use of the Brand Materials by Billo or any Creator will not infringe any third-party intellectual-property or proprietary right.
   2. Privacy & Publicity – you have obtained all legally required consents from individuals whose name, likeness, voice or other personal attributes appear in the Brand Materials, and their inclusion does not violate privacy or publicity rights.
   3. Legal & Regulatory Compliance – the Brand Materials (and your intended use of Deliverables) comply with all applicable laws and industry rules, including consumer-protection statutes, ad-disclosure requirements and platform-specific policies.
   4. Accuracy & Truthfulness – any factual statements or representations you ask the Creator to make about your product or service are truthful, not misleading, and substantiated.
2. Platform Compliance. You warrant that all your activities on the Platform – and any use of Deliverables – will comply with (i) all applicable laws, regulations, and advertising or consumer-protection rules, and (ii) all platform terms, community guidelines, and third-party platform policies (e.g., Meta, TikTok, Google) that apply to your campaigns.
3. Use of Deliverables. You warrant that any use of Deliverables will comply with all applicable laws, regulations, and platform policies, and will not be used in any manner that is unlawful, misleading, deceptive, hateful, harassing, discriminatory, defamatory, obscene, or otherwise inappropriate.

11.2. Disclaimer of Warranties. We provide the Platform “as is” and “as available,” without any express or implied warranties. We do not guarantee uninterrupted or error-free operation, security, or that the Platform will meet your expectations. We make no promises about the accuracy or completeness of Order details or other content.

11.3. Brand Responsibility. Billo is not responsible for the actions or commitments of any Creator. We do not guarantee that a Creator will enter into a contract, deliver the Deliverables, or fulfill any obligations. Your agreement is with the Creator directly, and Billo is not liable if the Creator cancels the agreement or breaches its terms.

11.4. Limitation of Liability. To the maximum extent allowed by law, we are not liable for any damage or loss you may experience when using the Platform or services. This includes – but is not limited to – loss of time, income, opportunities, data, reputation, or business, whether the damage is direct, indirect, incidental, punitive, or consequential. This applies even if we were warned that damage could happen. If any liability on our part cannot be excluded under applicable law, our total responsibility to you (and any third party acting through you) will be capped at EUR 500 in total, regardless of the number of claims.

11.5. Indemnification. You agree to fully indemnify and hold harmless Billo, and its respective affiliates, directors, officers, employees, agents, successors, and assigns from any claims, damages, losses, liabilities, costs, or expenses (including legal fees) arising out of or related to your use of the Platform, Deliverables, or your breach of these Brand Terms. This includes, but is not limited to, claims involving intellectual property infringement, violation of privacy or publicity rights, breach of warranties, non-compliance with applicable laws, failure to obtain necessary permissions or consents, or any dispute between you and a third party. You agree to cooperate with any defense efforts and not to settle any claim without prior written consent.

12.1. Grounds for Suspension. We may suspend or restrict your account or Platform access if we believe you have violated the law, these Brand Terms, or Billo’s policies, or if suspension is necessary to protect our users, the public, or the Platform’s integrity. This includes, but is not limited to, situations where you:

1. Breach these Brand Terms,
2. Made any representation or warranty under these Brand Terms that was untrue or misleading when made, or that subsequently became untrue or misleading,
3. Frequently reject Deliverables without providing a clear and reasonable justification,
4. Repeatedly fail to respond to Creator submissions within the designated review period,
5. Repetitively delay approval of Deliverables that meets the agreed scope,
6. Abuse the Platform or its community features (e.g., making clearly unfounded posts or complaints),
7. Refuse to provide requested information necessary to verify your eligibility, including as outlined in Section 3,
8. Provide fraudulent, false, incomplete, or misleading information when registering or using the Platform,
9. Jeopardize or risk the security or proper functioning of the Platform,
10. Threaten our legitimate interests or the interests of other Brands, Creators, or third parties,
11. Prompt us to act upon a request by competent authorities or legal obligations, or
12. Engage in other conduct for which these Brand Terms explicitly allow termination or restriction.

12.2. Notice Before Action. Unless urgent circumstances make it impractical, we will give you advance notice, explain the reason for our decision, and – when feasible – offer you a chance to correct the issue before taking action.

12.3. Your Right to Appeal. You have the right to appeal our decision by contacting [email protected]. We will review your appeal in good faith and, if we find the termination or suspension was made in error or is no longer necessary, we will promptly restore your account or access.

12.4. Duration of Restrictions. We may keep any restrictions in place until the reasons and consequences for imposing them have been resolved or removed. After that, we may either resume providing services to you or choose to terminate these Brand Terms outright.

13.1. Term. These Brand Terms remain in effect as long as you have a Brand account or otherwise use the Platform in a Brand capacity.

13.2. Termination by You. You may close your Brand account at any time by contacting [email protected]. If you have outstanding Orders, you remain responsible for completing them or settling any related fees or obligations.

13.3. Termination for Cause. If we believe you have seriously violated these Brand Terms, engaged in illegal or fraudulent conduct, or caused risk or harm to Billo, Creators, other users, or the public, we may terminate your account immediately. All the grounds and procedures outlined in Section 12 (Suspension of Access), including notice and appeal rights, also apply to termination.

13.4. Termination for Convenience. We may also choose to end your access to the Platform and terminate the Brand Terms for any reason – or no reason – by giving you at least 30 days’ prior written notice. During the notice period, you may complete any active Orders unless we tell you otherwise.

13.5. Effects of Termination. Upon termination of your Brand account (whether by you or us):

1. Loss of Access: Your account is deactivated, and you immediately lose access to the Platform’s Brand features, including your profile, any associated data, and tools for new Orders.
2. Data Deletion: We remove or anonymize your personal information from the Platform, unless we are legally required or have a legitimate business reason to retain it (for example, record-keeping or ongoing dispute resolution).
3. Ongoing Obligations: Any commitments made before termination still stand. If you have pending Orders, unresolved fees, or other responsibilities, you must fulfill them according to these Brand Terms or your separate agreements with the Creator.

We aim to resolve any disagreements fairly and efficiently. This Section explains how to dispute our decisions, seek out-of-court resolutions, exercise consumer rights, and take legal action if necessary.

14.1. Internal Complaints & Disputes About Our Services. If you disagree with how we provide services, or with our decisions to restrict, block, or terminate your account, remove or modify your Orders, listings, or account data, suspend services, deny you a new account, or impose any other restriction, you have six months from the date you became aware of the decision to file a complaint. Please email [email protected], including sufficient details (such as links, files, screenshots) to help us understand the issue. If we need more information, we will let you know and extend the time to respond accordingly.

14.2. Our Investigation. Once we have the information we need, we will review your complaint in a timely, fair, and impartial manner. We will notify you of our decision within 15 business days. If we find your complaint is justified, we will reverse or amend the decision in question.

14.3. Out-of-Court Dispute Resolution. If you disagree with our final decision, you may use an out-of-court dispute resolution mechanism. You can choose any certified Alternative Dispute Resolution (ADR) body from the list at https://consumer-redress.ec.europa.eu/dispute-resolution-bodies_en. ADR provides another way to resolve disputes without going to court.

14.4. Additional Consumer Dispute Options. If you are acting as a consumer (i.e., using the Platform for non-commercial purposes), you may contact your local consumer rights authority for guidance. In Lithuania, for example, you can reach the State Consumer Rights Protection Service at www.vvtat.lt, or submit a complaint via the European Commission’s Online Dispute Resolution platform at http://ec.europa.eu/odr.

14.5. Right to Go to Court. None of the out-of-court options described above limit your right to seek legal remedies through the courts if you believe your rights have been violated.

14.6. Governing Law. These Brand Terms are governed by the laws of the Republic of Lithuania, without reference to conflict-of-law principles.

14.7. Jurisdiction. Any legal action or proceeding related to these Brand Terms will be brought exclusively in the courts of the Republic of Lithuania, unless otherwise required by mandatory local law.

15.1. Reporting Illegal Content. We want to keep the Platform safe. If you come across content you believe is illegal, please let us know by using the reporting tools we provide. Include a direct link to the content, explain why it might be illegal, and share your name, contact details, and any relevant information. Only use this option if you truly believe the content violates the law.

15.2. Our Review Process. In line with legal requirements and our own procedures, we will review the reported content to decide if it’s indeed illegal. If we conclude it is, we’ll take the necessary action, such as removing or disabling access to the content. If you provided your contact information, we’ll confirm we’ve received your report and later inform you of our decision.

16.1. We ensure that any advertising on the Platform is clearly labeled and easily identifiable as such. When ads are personalized, we will make it clear who is placing the advertisement, who is paying for it (if different), and provide key information about the main parameters used to select the ad. Where possible, we will also explain how to adjust these parameters so that you understand and can influence how your ads are personalized.

16.2. You must not instruct, coerce, incentivize, or otherwise attempt to influence a Creator to conceal the commercial nature of your relationship, including by omitting required advertising disclosures (such as “#ad,” “#sponsored,” or equivalent). This includes any attempt to circumvent platform-specific disclosure tools (e.g., branded content tags on Instagram or TikTok). You are responsible for ensuring that each Order complies with the applicable advertising and influencer marketing laws in your jurisdiction and in the Creator’s jurisdiction. Failure to comply may result in immediate removal from the Platform and may expose you to liability or regulatory action.

For a period of twelve (12) months after the later of (i) the completion, cancellation, or expiration of an Order or (ii) the last communication with a particular Creator, you agree that you will not solicit, contract with, pay, or otherwise engage that Creator outside the Platform for services that are the same as, similar to, or a natural follow-on to the work performed on Billo. This restriction applies to you, your affiliates, and any agencies acting on your behalf.

We may, at any time and without notice, change or discontinue any part of the Platform or its services, including features, content, and payment methods, if we decide it is necessary. During necessary maintenance or other preventative work, we can limit or suspend access to your account and the Platform, and we may provide notice through a general message on the Platform.

We may amend these Brand Terms from time to time. We will post any new version on the Platform with an updated “Effective Date.” Your continued use of the Platform after any changes become effective indicates your acceptance of the revised Brand Terms. If you do not agree, you must stop using the Platform.

We further reserve the right, but are not obligated, to monitor your activities on the Platform to prevent breaches of these Brand Terms or the law, protect our rights and those of our users, and ensure the proper performance of all obligations. If we deem it necessary, we may unregister you, delete or edit your data, and take any other actions to safeguard the Platform and its users.

21.1. Entire Agreement. These Brand Terms constitute the entire agreement between you and Billo concerning your role as a Brand, superseding any prior or contemporaneous agreements or understandings.

21.2. Severability. If any part of these Brand Terms is held invalid, the rest remains enforceable.

21.3. No Waiver. A delay or failure to enforce any provision does not waive our right to enforce it later.

21.4. Assignment. You may not assign or delegate these Brand Terms without Billo’s written consent. Billo may assign or transfer these Brand Terms freely to an affiliate or as part of a merger, acquisition, or sale of assets.

21.5. Notices. We may provide notices to you via email, account notifications, or other reasonable means. You are responsible for keeping your contact details current.

For questions or concerns about these Brand Terms, please reach out to us at:
[email protected]

These Meta Advertising Data Access and Use Terms (“Meta Terms”) apply only to Brands who perform advertising activities on Meta platforms (including Facebook, Instagram, Messenger, and Audience Network) and authorize Billo to access and process their advertising data.
The provisions these Meta Terms are aimed at supplementing the rest of the Brand Terms. In the event of any inconsistency or conflict between the Brand Terms and the Meta Terms, the Meta Terms shall prevail.

1. Authorization and Data Access. By connecting a Meta ad account (Facebook Ads, Instagram Ads or any successor product) to the Platform, you:

1. Grant Billo a continuous, programmatic right – via Meta’s Marketing/Graph APIs – to pull all advertising metrics and objects available for that account (including campaigns, ad sets, ads, creatives, spend, impressions, clicks, conversions, audiences and pixel or conversions-API events) as well as any advertising, ecommerce, or creative-performance data that the client connects to or uploads into the system, whether directly or via third-party integrations (“Meta Ad Data”), and
2. Authorize Billo to retrieve, store, and process Meta Ad Data for the purposes outlined in this Annex for as long as your Brand account remains connected or until you manually disconnect the ad account (whichever comes first).

2. Utilization of Meta Ad Data. Billo may:

1. Analyze and visualize your Meta Ad Data inside the Platform dashboards and downloadable reports;
2. Generate automated insights, trends and optimization recommendations specific to your campaigns;
3. Aggregate and anonymize your Meta Ad Data (including across your accounts) together with data from other advertisers for the purposes of building industry benchmarks, producing trend reports, and training or improving Billo’s models;
4. Use the aggregated and/or pseudonymized Meta Ad Data to train, fine-tune and validate Billo’s AI models that predict creative performance, recommend creators, or optimize media buying strategies and create better production benchmarks; and
5. Generate AI-derived creative variations based on your campaigns. By authorizing Billo to process your Meta Ad Data, you expressly permit Billo to create such derivative outputs.

Billo will not publicly disclose any Brand-identifiable results without your prior written consent.

3. Retention & Revocation. We retain Meta Ad Data only while the ad account remains connected. If you revoke the connection via Platform settings or Meta’s permission screen, we will (a) cease new pulls within 24 hours and (b) irreversibly anonymize historical Meta Ad Data within 30 days, except where retention is legally required or expressly agreed for an active feature.

4. Compliance With Meta Policies. You agree to fully comply with all applicable Meta terms, including (but not limited to) the Meta Commercial Terms, the Meta Terms of Service, all applicable supplemental terms, and platform-specific policies such as the Meta Advertising Standards. You further acknowledge that violations of Meta’s policies – whether by you or your affiliates – may result in consequences imposed by Meta, such as ad account suspension, content removal, or business feature restrictions. Billo disclaims all liability for any such enforcement actions and is not obligated to mediate or restore access.

5. Indemnification. You agree to indemnify and hold harmless Billo and its affiliates from any claims, damages, or liabilities arising from your breach of this Annex, including but not limited to violations of Meta’s terms or misuse of Meta Ad Data.

6. Limitation of Liability. All disclaimers and caps in Section 11 apply to Billo’s use of Meta Ad Data.

7. Amendments. We reserve the right to modify this Annex to comply with changes in Meta’s policies or applicable laws. Continued use of our services after such modifications constitutes acceptance of the revised terms.