3 Winning UGC Video Templates:
Create Ads That Drive Results

Upgrade your brand’s digital marketing with our expertly crafted video ad templates, designed specifically to capture engagement and drive conversions.

Quick links to:

  1. Problem/Solution video
  2. Before and After video
  3. Dialogue video
Winning UGC Video Ad Templates
Winning UGC Video Ad Templates

3 UGC Video Ad Examples + Templates

1. Problem/Solution Video

Identify, engage, solve! Start by highlighting a common problem your target audience faces, then introduce your product as the perfect solution. This ad template uses a compelling narrative to bridge the gap between customer frustration and relief through your product.

Purpose: To resonate with the audience’s challenges and present your product as the effective solution, thereby driving engagement and encouraging conversion.

Get a video like this
Breakdown
Purpose
Script or what’s seen in the video
Hook
To grab the attention of viewers who have a similar issue and create instant relatability
“I was so tired of the pain and discomfort from razors”
Result
To show that your product easily solved the same issue
“Thanks to Smoothi Pod I was able to remove hair with comfort”
Solution
To highlight how the product addresses the issue and improves the situation
“I needed something that was gonna remove my hair and keep it off. It’s an IPL epilator that’s safe and pain-free”
Features
To give additional information that makes your product stand out in the market
“You can use it anywhere on your face and body and it literally takes minutes to use”
Why this product?
To give a broader perspective why the viewer should get your product
“And the best part — it’s a one-time cost which is way more convenient than buying wax”
CTA
To encourage taking your desired action by highlighting your product’s main benefit
“Smoothi Skin. Feel delicate again.”
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2. Before and After Video

Visual transformation! This template vividly showcases the transformation your product can bring about. Begin with the "before" state to establish relatability, then reveal the "after" effect to highlight your product's impact.

Purpose: To visually demonstrate the value and effectiveness of your product, creating a compelling narrative of transformation that drives the desire for change.

Get a video like this
Breakdown
Purpose
Script or what’s seen in the video
Hook
To instantly intrigue viewers who would like to achieve similar results by showing the transformation
“How I went from this to this in just a couple weeks”
Solution
To encourage your product consideration by explaining how it works
“I use this body weight kit from Habit Nest. It’s a 13 week home workout journal where you only use body weight, no equipment”
Features
To give additional information on why your product is unique compared to similar products
“It has 65 guided workouts for all different levels”
Why this product?
To give an extra reason why viewers should get your product
“I love that I can do it from the comfort of my own home”
CTA
To encourage taking the desired action by including the main benefit viewers can get with your product
“Level up your fitness game and order from Habit Nest”
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3. Dialogue Video

Conversational connection! Craft an ad that features a natural dialogue, either between users of the product or a user and the product itself. This format lends authenticity and relatability, making complex information easily digestible.

Purpose: Conversational connection! Craft an ad that features a natural dialogue, either between users of the product or a user and the product itself. This format lends authenticity and relatability, making complex information easily digestible.

Get a video like this
Breakdown
Purpose
Script or what’s seen in the video
Hook
To grab the attention of viewers by pointing out the problems or challenges that they face
A: “How do you find time to sift through thousands of Penny Stocks and research those companies?”
Result
To show that having your product guarantees freedom from the mentioned issues. In this case, including viewers’ desired result through asking a question

B: “I don’t.”

A: “Wait, so how are you able to find the best opportunities and profit from massive gains?”

B: “Okay watch, this.”

Solution
To highlight what your product does and how it improves their situation

B: “It’s very simple. I use a site called pennystockadvice today.com. They send out a free Penny Stock analysis telling you exactly if you should buy or sell.”

Social proof
To simulate word-of-mouth effect while highlighting product's features and its popularity among other users

A: “That sounds incredibly convenient. But are their recommendations trustworthy?”

B: “Absolutely. The service is run by veteran stock pickers who have been in the game for over a decade. They have a strict criteria. They’re so selective, so you don’t get bombarded with emails. You get amazing stock picks once a week. And they already have over 500,000 members.”

Why this product?
To give an additional reason why should they start using your product right now

A: “Half a million members? That’s impressive. Well, how much does it cost?”

B: “It is completely free.”

CTA
To encourage taking your desired action by addressing their pain point again
B: “ Stop wasting your time and subscribe to get Penny Stock alerts in your email for free.”
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Benefits of UGC Video Ads

UGC video ads don’t just tell; they show, bringing real stories and testimonials to the forefront. By showcasing genuine experiences, UGC videos significantly shorten the customer journey, driving conversions with a personal touch that traditional ads can’t match.

Winning UGC Video Ad Templates

Increased Trust and Conversion Rates

Interactions with UGC, such as positive reviews, can result in a 100.6% lift in conversion rates. The mere presence of UGC on a product page can boost conversions by up to 8.5%.

Winning UGC Video Ad Templates

Authenticity = More Purchases

A staggering 90% of people will make a purchase decision based on UGC. Authentic, real-world testimonials and reviews win out over traditional advertising.

Winning UGC Video Ad Templates

Higher Awareness and Brand Loyalty

85% of users find visual UGC and face-featuring video ads more influential than brand-generated photos or videos. UGC not only attracts attention but also retains it, building a community of loyal followers.

Winning UGC Video Ad Templates

Cost-Effective Engagement

Ads based on UGC have been shown to achieve 4x higher click-through rates and a 50% reduction in cost-per-click compared to average ads. UGC can result in a 29% higher web conversion rate than campaigns or websites without it.

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Winning UGC Video Ad Templates
Winning UGC Video Ad Templates
Winning UGC Video Ad Templates
Winning UGC Video Ad Templates
Winning UGC Video Ad Templates
Winning UGC Video Ad Templates

Order Videos for Your Ads from Billo

Simplify your journey to impactful UGC video ads with Billo. We offer video packs tailored to your budget and performance goals. Simply choose the pack that suits your needs and start creating your first high-performing video ad in less than a minute.

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      Winning UGC Video Ad Templates

      What is your Billo balance?

      Purchase a Pack and the full value (purchase price + bonus) will be instantly added to your Billo balance. The funds added to your balance can be used for any content or services provided on our platform.

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      Winning UGC Video Ad Templates

      Get Quality Video Content Faster With Billo

      Elevate your brand with Billo UGC video ads. By harnessing authentic customer voices, you’re not just advertising; you’re building trust, community, and lasting customer relationships. Use our templates today and transform your ad performance tomorrow.

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      Details

      With the purchase of certain Packs, you will receive bonus funds. For example, buy our Explore Pack and receive an additional $450 to spend, pay $2,500 and get $2,950 added to your Billo balance. Your balance can be used to order our content and services, including the following video types:

      Winning UGC Video Ad Templates

      Video Ads

      15 sec Video Ad
      $99
      30 sec Video Ad
      $139
      60 sec Video Ad
      $169

      TikToks / Shorts / Reels

      15 sec TikTok / Short / Reel
      $199
      30 sec TikTok / Short / Reel
      $229
      60 sec TikTok / Short / Reel
      $259

      Product Showcases

      15 sec Product Showcase
      $159
      30 sec Product Showcase
      $179
      60 sec Product Showcase
      $199

      Honest Reviews

      30 sec Honest Review
      $79
      60 sec Honest Review
      $99

      FAQ

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      Billo has an extensive network of over 5,000 vetted creators, all based in the US. There is a wide range in demographics, styles, and interests, so you can pick the ones with the background, skills, and equipment your vision requires.

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      You can use Billo to order videos for almost any product that exists. The main product/service categories that Billo is suitable for: cosmetics, consumer goods, apps/digital services, apparel, health, fitness, food and beverages, children's products, pet products.

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      You can order videos in English or request a silent video and use them in all countries.

      Do you offer editing services?

      Yes, you can add our in-house editing services to your video. All animated edits are done by Billo motion graphic designers and are personalized for your brand.

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      You can choose from multiple aspect ratios: 9:16 portrait, 16:9 landscape, 4:5 vertical, or 1:1 square.

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