There are many different ways in which you can market your business, from good old-fashioned flyering to attending key industry events. However, in recent years, a new trend has emerged: partnering with content creators.

This refers to instances in which brands pair with content creators to promote their products and services, extending their reach quite considerably when doing so. But what exactly is a social media content creator? And why should you hire one?

Read on to find out! 

TL;DR 

• Social media content creators curate digital content that inspires, entertains or informs their followers.
• They often collaborate with brands to help them extend their reach or improve their bottom line, such as by advertising specific products and services.
• If you’re considering working with a content creator, you can find your perfect match on Billo. 

What is a Social Media Content Creator?

As the name suggests, a social media content creator is an individual who creates online content that entertains or informs their audience. They have the ability to encourage their viewers to adopt a certain mindset, try new activities, or even purchase a specific product or service. 

Content creators can be split into categories based on the size of their audience (i.e., the number of followers they have). 

• Nano-influencers (1,000-10,000 followers)
• Micro-influencers (10,000-50,000 followers)
• Mid-tier influencers (50,000-200,000 followers)
• Macro–influencers (200,000-1,000,000 followers)
• Mega-influencers (1,000,000 + followers)

This rough generalization helps to set business goals and marketing target for each category.

The Role of a Social Media Content Creator

The role of a social media content creator can vary, depending on their specific niche. For the most part, however, they tend to focus on creating digital content on platforms such as: 

• Facebook
• Instagram
• TikTok
• X (Twitter) 
• Snapchat 

As mentioned above, this content, from so-called photo dumps to reels, is designed to entertain or inform their audience. They are also particularly skilled when it comes to editing content, which makes it easier for them to tell a specific story or get a key message across to viewers. 

What does this mean for my business?

Partnering with a content creator can help you market your business to a much wider audience. It also ensures that any content created for your business is of high quality. 

This means that you no longer have to spend hours figuring out how to create graphics on Canva or reels on CapCut; you’ll be able to access quality content from an individual who is an expert in their field. 

There are many different ways in which you could collaborate with a content creator. For example, you could ask them to make content based around a specific product/service to share on their own platform, or look into alternatives such as whitelisting. If you are not familiar with whitelisting, it is the process through which a brand obtains permission from a social media content creator to run campaigns under the person’s identity (i.e., on their personal pages).

Of course, this is a form of marketing that you will have to pay for. However, the amount of money they’ll ask for can vary depending on a variety of factors, such as the results of the collaboration, or their follower count/engagement rate. You can find out more about content creator pricing here.

Content Creator vs Social Media Manager

Both content creators and social media managers can help to improve your current marketing efforts. However, it is important to note that the roles are actually very different, despite often being discussed in the same context. 

Content Creators focus solely on generating content and telling a story.

Social Media Managers look at the bigger picture, such as managing your accounts, studying audience engagement, and introducing new strategies and tactics. If you’ve hired a social media marketer, they may hire a content creator to create content on your behalf. 

For this reason, many businesses choose to hire both social media managers and content creators, especially if they feel as though they do not have the necessary skill set in-house to produce quality marketing campaigns. 

Content Creator vs Influencer

The roles of content creators and influencers are a little more similar, and many consider the lines between the two roles to be somewhat blurred.

The key distinction is that an influencer tends to create “aspirational” content that their audience wants to emulate. Content creators are more focused on generating content that is interesting or dynamic, though this can have a similarly positive effect on audiences. 

Benefits of Having Social Media Content Creators

As referenced above, there are many benefits associated with working with social media content creators when it comes to ensuring your business is a success.

Firstly, it helps you promote your business to a wider audience, improving brand recognition while increasing sales and conversions. As such, this is typically a task that promises an excellent ROI (return on investment).

For example, in the recent State of Creator Marketing Report, it was revealed that 94% of businesses reported greater ROI from creator content than the rest of their digital marketing efforts. 

Furthemore, partnering with social media content creators can also help when it comes to reducing social media advertising costs. This is because it allows you to cut down spending on marketing tasks that just aren’t working, without limiting your reach. It also saves you a great deal of time and money when it comes to generating content in-house!

Working with social media content creators, especially those who occupy a similar niche to your business, means that your brand’s content is in safe hands. This will improve the quality of your content quite considerably, which plays a key role in helping your brand stand out from the crowd and building a loyal audience of your own. 

As such, it is hardly surprising that the number of companies investing in content creation is rising each year. If this is not currently part of your strategy, this is something that you should consider changing sooner rather than later! 

What Kind of Content Can a Social Media Content Creator Produce For My Business?

Content creators can produce a wide range of content that you can share on your social media channels (or their own). This could include behind-the-scenes glimpses into the running of your business, which help viewers to see the faces behind the brand, or sleek and stylish advertisements. This could appear in the form of images and graphics or short-form videos, depending on the nature of the content. 

If you are not sure what kind of content you’d like to produce, the content curator you are collaborating with will likely have their own. This is because producing this kind of content is often their full-time job, meaning they know exactly what they need to do in order to create impactful social media content on your behalf. 

What Should I Look For In A Social Media Content Creator? 

• Follower count. When it comes to finding a content creator with a strong following, you should be sure to first check out their follower count, being mindful of the fact that this could differ quite significantly from platform to platform. This will give you a rough idea of their potential reach. 

• Engagement rate. There’s no point in collaborating with influencers with thousands of followers who receive little to no engagement on their posts. In fact, this is often a sign that they have bought followers instead of having obtained them organically. As such, you should also be sure to check out their engagement rate ahead of time!

• Their audience. In addition to this, you should also make sure that the content creator has an audience similar to your own or that they have experience creating the kind of content that your audience will enjoy. This means that you can guarantee a positive ROI from the collaboration, as your target audience is much more likely to stumble upon this content.

How to Find the Right Social Media Content Creator for Your Brand

In order to ensure that your collaboration is as successful as possible, you need to make sure that you are collaborating with the right social media content creator. While having plenty of options to choose from may seem like a good thing, it does mean that it can be hard to know where to begin. 

With that in mind, here are some steps that you should take when kickstarting your search for a social media content creator. 

Step 1: Think about the kind of content you’d like to create

Before you can find a content creator who is able to bring your vision for your collaboration to life, it is important that you first have an understanding of what that vision is. For example, do you want to create content that evokes an emotional response from your audience, or are you looking for something a little more sales-driven? 

When reaching out to a content creator, be sure to discuss your vision with them in as much detail as possible. This way, they understand the scope of the project and can get started on creating high-quality content for your brand. For example, you should let them know whether you’re on the lookout for video-style content, such as TikToks and Reels, or content for your Instagram or Facebook page.

Step 2: Think about the platforms you’d like to promote your business on

While it is generally a good idea to promote your business across multiple platforms, as this means that you are extending your reach as far as possible, there’s no denying that some carry more weight than others when it comes to securing conversions. This is because your target audience will likely favor a particular social media site, meaning that honing in on this platform will allow you to get the best possible results. 

As such, you should think carefully about what kind of platforms you’d like your content creator to generate content for. For example, as 76% of people aged between 18-24 use Instagram on a regular basis, partnering with a content creator with a decent Instagram following could prove useful for those targeting that demographic. 

Step 3: Find an influencer who shares your audience

There are many benefits tied to finding a content creator (or influencer) who operates in the same sphere as your business. This is because you’ll share an audience, meaning that they’ll be creating and sharing content with the people who are most likely to be interested in your products or services, as opposed to posting for a more generalized audience. This will ensure that you get the best possible ROI from this collaboration. 

Step 4: Use online platforms to find the right content creators

There are a few different ways in which you can set about connecting with content creators. However, the most effective (and quick) way to find the perfect collaborator is to use online platforms such as Billo. 

This is because, in doing so, you do not have to spend hours scrolling through social media in order to identify potential collaborators. Instead, you can find the exact kind of partner you are looking for on our site. Not only that, but you have 500,000 creators to choose from, aged between 18 and 75! 

Hire social media content creators on Billo

Ready to see the benefits of working with a social media content creator first-hand?

You’ve come to the right place. As mentioned above, Billo is the #1 space to find your next collaborator, whether you’re hoping to work with them long-term or on a one-off project. Our content creators work across a wide range of specialties, including: 

• Health and Wellness
• Apparel and Fashion
• Apps and Digital Services
• Children and Family
• Technology and Gadgets 
• Cosmetics and Beauty
• Finance and Investments

This makes the process of finding a content creator who understands your audience and your business easier than ever. It also means that they are well-suited to creating promotional content for your brand, as they’ll know exactly how to convey your message or the spirit of your brand in any digital content they create – whether that’s a podcast feature, an Instagram reel, or something a little more creative. 

We also give our users the opportunity to “rate” the content creators they’ve worked with, based on the quality of the content they produce. This means that you can quickly scope out the top-rated creators on our site, so that you feel more confident than ever when reaching out. 

Want to find explore for yourself? Browse the creators!

Social Media Content Creators: FAQs