Apps & Digital Services
Flex Mobile
Flex Mobile reduced customer acquisition costs from $220 to consistently under $75 on Meta and achieving as low as $22 CAC with a top-performing testimonial video after switching to Billo.
66%
drop in customer acquisition cost
$22
CAC on a top-performing testimonial video
Performance platforms
TikTok, Meta, YouTube
Company type
Brand
Billo helped us bring UGC in-house and cut CAC from above $220 to consistently under $75. Inviting, reviewing, and selecting multiple creators from one screen takes five minutes instead of sending briefs and proposals to eight different creators. Billo has been one of our secrets to scaling our business and we’re so excited to continue leveraging it.
Colin Barnard
Director of Content Strategy, Flex Mobile
Flex Mobile rebranded as a premium MVNO and set out to educate customers that lower plan prices don’t mean lower quality. With a lean team, they moved paid creative in-house and used Billo to scale authentic testimonial videos across Meta, YouTube, and TikTok. Billo helped Flex Mobile bring UGC production in‑house, lower acquisition costs, and scale a testimonial‑led creative engine across Meta, YouTube, and TikTok.
Challenge
Reduce CAC and build trust with authentic creative
Agency‑run paid campaigns were costly and complex to manage. Flex Mobile needed a steady pipeline of genuine testimonial videos, faster iteration, and an easier way to invite, review, and manage multiple creators without retainers or manual outreach.
Implementation
Creator selection and rapid testing
Flex Mobile prioritized creators who felt genuine and unrehearsed. The team used Billo to review past creator work, build a favorites list, and invite multiple creators from one place. For briefs, they set light guardrails and let each creator choose the benefits to highlight, which kept content natural and reduced ad fatigue.
Evergreen testimonials
The team ran an always‑on testimonial campaign and refreshed creative about every four weeks. UGC testimonials outperformed more scripted, benefit‑heavy concepts, so iterations focused on simple, direct delivery.
In‑house production with Billo
Billo’s wallet‑based billing and streamlined approvals made it easier to scale tests without retainers. The central workspace for invites, applications, and selections saved time and supported multi‑creator trials across Meta, Google/YouTube, and TikTok.
Positive outcomes
Lower CAC, standout testimonials, and faster launches
Lower CAC. Moving paid media campaigns and UGC creation in‑house with the help of Billo’s UGC capabilities decreased CAC from above $220 to consistently under $75 on Meta.
Proven videos. A top UGC video delivered 26 conversions in ~2 months at <$63 CAC; another achieved 18 purchases at $22 CAC, with several others surpassing ten purchases under $100 CAC.
Faster workflow. A single interface for inviting, shortlisting, and approving multiple creators reduced manual outreach and sped up campaign launches.
Future plans and recommendations
Exploring new Billo features
Flex Mobile planned to test AI Mashups on small Meta budgets, add screening questions to briefs for tighter targeting, and explore Organic Posting to boost engagement and build on the success achieved with Billo videos so far.
