Peepers
Eyewear brand sees excellent ROI with authentic Billo videos
Peepers sees the performance of their Billo ads clear past their initial 1:1 ROI campaign goals.
- Increased engagement and CTR rates on social media campaigns
- Achieved a significant boost to sales of sunglasses using authentic videos
Industry
Health & Wellness
Performance platforms
Meta
Company type
Brand
Billo UGC ads are outperforming other ads we run. Higher click rate on ads and emails with UGC content. Higher views, likes, and comments when posted to organic social. Our team decided to brief UGC content on Billo for our top selling sunglasses style to run as an ad. It quickly brought more attention to that pair and increased our sales.
Peepers, a fourth-generation family-run eyewear business, revolutionized its digital marketing strategy with Billo’s video ad and UGC creation services. The brand’s core product targets women over 45, offering a variety of eyewear solutions, including reading glasses, blue light glasses, progressive readers, and polarized sunglasses.
Led by Bailey, Digital Content Coordinator, Peepers aimed to enhance its brand authenticity by collaborating with real people rather than relying solely on traditional model imagery.Â
Challenge
Showcasing the brand’s value through authentic videos
Peepers sought to foster deeper trust among its customers, recognizing the need to portray the brand’s authenticity and quality through genuine customer experiences. The challenge was finding a platform that could facilitate the creation of user-generated content (UGC) that resonated with their target demographic while also being cost-effective and diverse in cast selection.
Implementation
Easy integration with Billo’s unified solution
Incorporating Billo into Peepers’ workflow was straightforward and efficient. Bailey managed the entire process on the Billo platform, from briefing to content approval, seamlessly integrating the UGC into Peepers’ marketing ecosystem without any issues. The content was then utilized across various channels, including organic social media, paid ads, email marketing, and the website itself.
Positive outcomes
Driving performance with great ROI
The integration of Billo’s services led to several significant improvements in Peepers’ marketing performance:
Enhanced ad performance: UGC ads consistently outperformed other ad formats, demonstrating higher click rates, views, likes, and comments, especially when used in organic social media posts and email campaigns.
Increased sales for top-selling products: A targeted UGC campaign for a top-selling sunglasses style significantly boosted the product’s visibility and sales, underscoring the impact of authentic content on consumer interest and purchasing behavior.
Exceeded ROI goals: The content received from Billo not only met but exceeded Peepers’ ROI 1:1 expectations for most campaigns, highlighting the cost-effectiveness and value of investing in quality UGC.
Future plans and recommendations
Building on initial success by scaling production
Peepers plans to continue leveraging Billo for its marketing and social media strategies, recognizing the indispensable role of evergreen UGC content across all business areas. Bailey advocates for Billo as a crucial component of any brand’s marketing toolkit, emphasizing the platform’s ease of use and the tangible benefits of authentic customer engagement.
