Creative Insider
Benchmarks, playbooks, and
top-performing creator ads
Creative Insider is Billo's open resource hub for anyone running creator ads. Built on real performance data from 326,000+ video ads.
Explore Creative InsiderFeatured on
Data & Insights
Know where your performance actually stands for your next test, budget review, or client call. Industry benchmarks for CTR, Hook Rate, and ROAS by category, updated from real creator ad campaigns.
Playbooks & Guides
Your next brief doesn't have to start from scratch. Access step-by-step guides for hooks, scripts, creative testing, and iteration, built from patterns in campaign performance data.
Inspiration & Ideas
Top-performing creator ads, hook ideas, CTAs, and angles organized by performance metric, category, and season. The ultimate reference library for your next brief, campaign, or creative sprint.
Built on real campaign data
Billo has been shaping how brands use UGC for paid social since 2019. The same dataset that powers our CreativeOps engine sits behind every benchmark, playbook, and ad example in Creative Insider.
326,000+ creator video ads
Performance data from real campaigns
$505M+ in tracked purchase value
Across skincare, wellness, fashion, fitness, and more
$269M+ in managed ad spend
On Meta, TikTok, YouTube, and beyond
Updated with every new ad
New campaign data feeds into every report
Billo CEO Donatas Smailys on creator ad performance
Podcast appearances, interviews, and conversations on creator marketing and ad performance.
Chew On This Podcast
Turn Creator Marketing into Your Most Profitable Growth Channel
How to use data to select creators, optimize for performance, and why Meta still leads for ROI.
Velocity Sellers Podcast
Donatas Smailys Talks UGC – The Secret Weapon for E-Commerce Growth in 2025!
Why authentic creator content outperforms polished production, and how to approach creator marketing as its own channel with its own budget.
DTC Podcast
Bonus: The Future Is Human: How to Scale Your Creator Marketing Program (Without Losing Trust)
How to build a repeatable creator content engine, match creators by performance metrics instead of follower count, and structure your first 90 days.
The Ecommerce Coffee Break Podcast
How to Win Meta Ads with UGC (Finally)
Why social algorithms now reward volume and variety, and how AI can scale real creator content without faking it.
Stay in the loop on what's working in creator ads
Get updates on performance data, trends, frameworks, and industry news delivered straight to your inbox.
