Inspiration & Ideas
Creator ad inspiration backed by real performance data
Browse ad examples by Hook Rate, CTR, ROAS, category, or season. Plus hook ideas, angles, and CTAs for your next brief or campaign.
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May 18, 2026
The 5 Winning Patterns Behind Top-Performing UGC Ads: H2 2025
We broke down the structure of our top-performing UGC ads and found five patterns that kept showing up across categories.
More reports and benchmarks
May 20, 2026
Hook Examples for UGC Video Ads: H2 2025
Three hook types accounted for over half of all top performers in H2 2025, and the formats most mark...
May 19, 2026
CTA Examples for UGC Video Ads: H2 2025
Every one of the five highest-CTR ads in H2 2025 used a hard CTA. The instinct to keep creator conte...
May 18, 2026
The 5 Winning Patterns Behind Top-Performing UGC Ads: H2 2025
We broke down the structure of our top-performing UGC ads and found five patterns that kept showing ...
From inspiration to benchmarks to frameworks
Industry benchmarks, step-by-step guides for briefs and testing, and more across Creative Insider.
Data & Insights
Know where your campaigns actually stand. Industry benchmarks for CTR, Hook Rate, and ROAS by category and platform, sourced from real creator ad campaigns.
Playbooks & Guides
Your next brief doesn't have to start from a blank page. Guides for hooks, scripts, creative testing, and iteration, built from patterns in real campaign performance.
