Organic Posting

Get into feeds before you run a single ad

Order a creator video, turn on Organic Posting, and let it run on their own TikTok or Instagram for 30 days. Their audience, built-intrust, zero media spend, and you still keep the file for your own ads.

You'll approve it before it goes up

The file's yours to use anywhere

Boost the winners as partnership ads

Sign up to get started See how it works

Trusted by 22,000+ brands worldwide

Win trust on real creator profiles

Organic creator posting gets your brand into feeds, social search, and everyday conversations to make your brand stand out.

Instant authenticity

Reads like a recommendation from someone they trust, not a staged brand moment.

New point of sale

The creator's profile becomes another place where people find your product and buy it.

One easy workflow

Briefing, approvals, posting, and the final file all stay in Billo, not in DMs and random folders.

Early signals for paid

Watch which posts earn engagement, then put budget behind those angles as ads.

How organic posting works

Add it when you build the brief, or after you’ve seen the finished video.

Select the product you want to feature Choose the product you want in the creator's video, and say whether you'll ship it to them.

Set up your video and scriptChoose the length and format, then build the script the same way you would for any Billo video.

Turn on organic posting Pick Instagram or TikTok, add your brand handle, and the creator will post the approved video for 30 days.

Why posting from creators wins

92%

of buyers trust content from real people over brand-created advertising

Nielsen, earned media trust

~8x

higher organic engagement on creator-run profiles vs. brand-only feeds

TikTok / Instagram platform data

Scale organic winners with ads from the creator’s handle

Run your best post as an ad

Billo partnership ads

Put Meta Partnership Ads or TikTok Spark Ads behind the post that's already earning engagement. Targeting and budget stay in your own ad account, and every like and comment stays on the creator's post.

+13%

Higher CTRs

-19%

Lower CPAs

+71%

Higher brand lift

Reported by Meta for Partnership Ads layered onto existing campaigns.

Want to see Billo in action? Get a quick demo.

Hey, I’m Tom! If you’re curious about Billo, let’s hop on a brief demo call. I’ll show you how to turn any product link into instant video briefs and find creators for your category.

Just pick a time that works for you and let’s get started.

Schedule a call

Get more out of every creator video

Post it from their feed, run it as your ad, and put budget behind the winners.

UGC videos

Get ad-ready videos from vetted creators. Every partnership ad stars with a video made here.

Explore UGC videos

Partnership ads

Boost your best-performing posts as ads from the creator's own handle.

Explore partnership ads

Frequently asked questions

What is organic posting?

A creator posts your approved video on their own Instagram or TikTok, so it shows up in the feed as a post from them rather than an ad from you. On Billo it's an add-on to a creator video order, and each creator sets their own fee for it. Here's more on what organic UGC is and why it works.

What's the difference between organic and paid social?

Organic posts live on the creator's profile and reach their followers without media spend. Paid puts budget behind a video so you choose who sees it and how often. Most brands use organic to find what works, then pay to scale it. Here's the full organic vs. paid social comparison.

How does organic creator posting work on Billo?

You order a creator video like usual, then add Organic posting to the task. The creator uses the approved video, posts it on their own Instagram or TikTok, and shares the live link with you on Billo. You get reach and engagement from their audience and keep the video file for your own channels.

How can I find creators based on my specific criteria?

Billo offers an easy process for sorting creators by age, occupation, interests, and even specific details such as what equipment they have, ensuring they match your needs. You can learn more about how to find specific creators in this guide.

How much control do I have over what gets posted?

You approve the video first, set guardrails in the script, and can give guidance on the video’s direction. The creator then posts the version you approved on their profile.

Do I still get to use the video on my own channels and ads?

Yes. Organic creator posting is an additional service. The creator posts the video on their profile, and you still own the file to use across paid social and other channels.

How is pricing set for organic creator posting?

You pay for the video and the organic post separately. The video price depends on length, editing, and add-ons. The Organic posting fee is set by each creator for a 30-day post on their profile.

What’s the difference between organic creator posting and partnership ads?

With Organic posting, the creator shares your approved video on their TikTok or Instagram profile for 30 days to reach their audience. With partnership ads, the creator also gives you an ad code so your team can run paid ads from their handle in Meta Partnership Ads or TikTok Spark, while still controlling targeting and budget.